At a Glance
- Tasks: Lead creative marketing campaigns and engage with Liverpool's vibrant community.
- Company: Join Liverpool City Council and make a real difference in your community.
- Benefits: Enjoy 30+ days holiday, flexible working, and professional development opportunities.
- Other info: Dynamic role with opportunities for career progression and community impact.
- Why this job: Shape the future of iconic venues while driving commercial growth and audience engagement.
- Qualifications: Experience in marketing and communications with a flair for creativity.
The predicted salary is between 30150 - 36850 £ per year.
Liverpool is home to vibrant, energetic, and engaged communities, people who take real ownership of their local area and are passionate about making our city a better place. We've got ambitious targets to meet and we need people who are driven, dynamic and ready to deliver the very best for our communities. Public service is more important than ever, and this role represents a real opportunity to make a difference to our communities by transforming the way we work and placing our residents at the heart of everything we do.
Working at Liverpool City Council provides an opportunity to contribute to your community and make a positive impact on the lives of residents. Our values shape how we work to deliver public services, and how we communicate with the residents we serve. We care about the best outcomes for local people, through our public services.
We are proud of our world-famous thriving city with its rich culture, as well as affordable housing, good schools, beautiful green spaces – there’s really something for everyone!
The role:
Are you a creative and commercially-minded marketing professional looking to make an impact across some of Liverpool's most iconic venues? City Halls operates St George's Hall, Liverpool Town Hall and Croxteth Hall, delivering a diverse programme of events, venue hire, heritage activity, civic occasions and ticketed experiences.
We are seeking an experienced and innovative Communications & Marketing Manager to lead our digital marketing, branding and communications activity. This is a fantastic opportunity to shape audience engagement, drive commercial growth and strengthen the profile of our venues across Liverpool and beyond.
As Marketing & Communications Manager, you will:
- Lead the planning and delivery of digital marketing campaigns across websites, social media, email and online platforms
- Work with and line manage the marketing & Communications Officer
- Create engaging content, photography and video to promote events, venue hire, ticket sales and heritage activity
- Manage and develop the City Halls brand, ensuring consistency across all marketing, communications and venue materials
- Drive audience growth and commercial performance through insight-led marketing and effective campaign management
- Maintain and enhance website content to maximise engagement, enquiries and sales opportunities
- Use analytics and performance data to evaluate campaigns and identify opportunities for improvement
- Develop marketing plans that support venue hire, events, fundraising campaigns and strategic partnerships
- Produce high-quality written content including articles, blogs, news releases and social media copy
- Support internal and external communications, stakeholder engagement and organisational campaigns
- Build strong relationships with partners, cultural organisations and commercial stakeholders to increase reach and impact
- Champion innovative marketing approaches and sector best practice across the City Halls portfolio
This role requires flexibility, including occasional evening, weekend and bank holiday working to support events and major activities across Liverpool City Council venues. This role is fixed term for the purpose of maternity leave and will end after 12 months.
Our offer to you:
- At least 30 days holiday, plus bank holidays rising to 34 after 5 years’ service (pro rata if part time) - option to purchase further days
- Agile working (role dependent) - a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception
- Part of the Local Government Pension Scheme – option to join the AVC Scheme
- Progression opportunities and training through a wide range of high quality learning
- Health and Wellbeing offer including Employee Assistance Programme
- Cycle to Work and Travel Pass Schemes
- Drive Time – a salary sacrifice car lease scheme
- Family friendly policies with enhanced leave
- Discounted Gym Memberships
- Employee Volunteering Scheme
Liverpool City Council is committed to fostering a workforce representative of the communities we serve. As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment, we guarantee an interview to candidates from under-represented groups who meet the minimum essential criteria for the role.
If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us at recruitment@liverpool.gov.uk.
Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment or meet the Home Office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility criteria for a Skilled Worker visa before applying.
Communications & Marketing Manager in Liverpool employer: Liverpool City Council UK
Working as a Targeted Services Officer at Liverpool City Council offers a unique opportunity to make a meaningful impact in the lives of local residents, particularly children and young people. With a strong commitment to community engagement, flexible working arrangements, and a supportive work culture that prioritises employee growth through training and development, this role is ideal for those passionate about public service. The council's dedication to fostering a diverse workforce and its vibrant city environment further enhance the appeal of this position.
StudySmarter Expert Advice🤫
We think this is how you could land Communications & Marketing Manager in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Liverpool City Council UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Liverpool City Council UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Liverpool City Council UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Liverpool City Council UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Communications & Marketing Manager in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Liverpool City Council UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Liverpool City Council UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Liverpool City Council UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Liverpool City Council UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Liverpool City Council UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Liverpool City Council UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.