Senior Marketing and Communications Manager in Liverpool

Strategy and Planning

• In consultation with the Director, develop and deliver multi‑channel marketing and audience development strategies for each festival and non‑festival projects which align with and support the organisation’s objectives.
• Contribute to the overall strategy and business planning for Liverpool Biennial as part of the Senior Management Team.
• Create, implement and manage annual plans and budgets, setting targets in line with organisational objectives.

Marketing and Audience Development

• Create and deliver high‑profile, impactful campaigns for each biennial festival.
• Advise the team on brand development and management, messaging and design development.
• Provide insight by gathering data, commissioning research from independent evaluators, analysing findings and reporting on impact.
• Engage Programme (curatorial, learning, front of house) and other colleagues in jointly developing content and championing the organisation in all that it does.
• Review and develop innovative digital and audience development strategies and oversee website development and improvements.
• Oversee the briefing and management of external agencies including designers, PR agencies, photographers, videographers and web developers.
• Champion digital development, engaging new audiences with innovative and interactive social media content.
• Lead on advertising and design, print production and distribution, including contracting, briefing and managing suppliers.
• Develop briefs and write, or commission, documents and online content for promotional, advocacy and reporting purposes.
• Work with colleagues to create, review and implement exhibition text and interpretation online and in venues.
• Draft effective press releases and statements in relation to the organisation’s activities.
• Work with colleagues to grow and diversify audiences, encouraging audience‑centred decision making.
• Contribute to the continual development of our CRM system, ensuring all key marketing contacts and agreements are uploaded in line with GDPR regulations.
• Contribute and oversee the maintenance and development of the organisation’s digital presence including website and other channels.
• Brief and manage printed materials to support festival activity including guides, tote bags, venue/city dressing and exhibition interpretation.
• Liaise with artists, their galleries and partner organisations regarding marketing and communications for the Biennial.
• Work closely with the Head of Development to commission and communicate independent evaluations of each festival edition.
• Lead on audience data capture in line with Arts Council England and local authority reporting and proactively respond to findings to support, tailor and advance audience development strategies.

Advocacy and Partnerships

• Advise the Director in shaping and delivering a strategic approach to advocacy, with support from external PR consultants.
• Support the senior leadership team to manage relationships with key strategic partners such as Visit Liverpool, local arts organisations, Liverpool City Council and Arts Council England, occasionally acting as the organisation’s representative where delegated.
• Liaise with peers and partner organisations, city region and tourism bodies, and other local and national agencies to develop new joint marketing partnerships, ensuring that plans are shared and goals met.
• Support the Director and Board on issues management and crisis communications, proposing messaging and approach in consultation with external PR consultants where appropriate.
• Support the development team in finding and engaging prospective supporters, enabling them to maximise revenue‑generating opportunities for the organisation.
• Work closely with the development team to ensure appropriate crediting for funders and donors.

Events

• Work closely with the Head of Development to plan and deliver all external Liverpool Biennial events (excluding festival programming).
• Lead on drafting events plans, on‑the‑day schedules, speaking notes and risk assessments for all events owned by the department.
• Manage the on‑the‑day running of events, delegating to team members where needed and ensuring all speakers/hosts have what they need.
• Advise on attendees for invite‑only events, drawing on your knowledge of the organisation’s key stakeholders.

Teamwork and Equalities

• Line manage the Digital Content & Marketing Officer, along with other team members, interns, freelancers and suppliers as needed, motivating them with clear targets and identifying professional development opportunities where appropriate.
• Attend regular meetings with the whole team, fellow managers and the senior leadership team to develop opportunities on behalf of the Biennial.
• Prepare reports for the Board on marketing and communications targets, plans, progress and risks, attending Board meetings or sub‑groups as required.
• Work within the context of the Biennial’s Equality, Diversity, Inclusion Policy and other policies, in the planning and delivery of services and treatment of employees and colleagues, as well as artists and others that we work with.

Other duties as required, commensurate with the level and nature of the role.