Marketing and Communications Officer

Direct message the job poster from Liverpool BID Company

The Marketing & Communications Officer will sit within the Marketing, Communications and Engagement teams, supporting the promotion of Liverpool Business Improvement District and its levy payers. The postholder will manage digital channels, deliver engaging campaigns, create content, and work closely with partners and businesses to ensure the city centre thrives.

Employees of the Liverpool BID Company are expected to deliver the organisation’s values as part of their day-to-day work. They are expected to show pride in every aspect of their work.

In return you will be supported by your Line Manager through supervision and support, training and development and the best resources that we are able to provide to help you give your best.

Based in the heart of Liverpool, this role offers the opportunity to be part of an organisation dedicated to championing local businesses, enhancing our iconic districts, and making the city a cleaner, safer, and more vibrant place for everyone.

Skills and Experience

• Proficiency in Canva, Adobe Creative Suite, Microsoft Office, Eventbrite, Mailchimp and social media management platforms.
• Strong copywriting and editing skills with excellent attention to detail.
• Ability to manage multiple projects and deadlines.
• Local knowledge of Liverpool city centre.
• A university degree in Marketing, Communications, or a related subject (or equivalent experience).
• Experience in marketing, communications or events within a business or destination setting.
• Photography, videography and editing skills.
• Knowledge of user experience (UX) and website management best practice.

Main areas of Responsibility

• Promote Levy Payer businesses and Liverpool city centre through Liverpool Plan, manage and maintain BID social media channels (TikTok, Instagram, Facebook, X, Bluesky and LinkedIn) for both B2B and B2C audiences.
• Write and edit copy for social media, the BID website, newsletters and other communications and act as the brand caretaker for Liverpool Business Improvement District.
• Monitor and analyse social media performance, providing feedback to the Marketing Manager.
• Upload content to the BID website, manage pages and ensure a user-focused WordPress site.
• Support the development and delivery of seasonal campaigns and events to drive footfall, increase spend and dwell time.
• Create graphics for events, campaigns and social media, and provide briefs to external designers where required.
• Manage event listings and bookings via Eventbrite, including customer communications.
• Attend events to capture photography and videography, producing engaging short-form content.
• Manage relationships with content creators, coordinating collaborations, visits and trips to showcase BID businesses and the city centre.
• Use BID channels as a platform to promote levy payers and communicate the voice of the BID.
• Engage with levy payers to encourage participation, promote their businesses and raise awareness of the BID’s goals.
• Liaise with the BID’s web developer as required for website maintenance and development.
• Liaise with the BID’s preferred print supplier for all media (flyers, posters, banners etc).

Working Arrangements

• Full-time office-based role with the option to work from home up to two days per week at line manager’s discretion.
• Flexi working
• 33 days annual leave per annum (inclusive of bank holidays) + 5 additional days after 5 years of service.

About Liverpool BID Company

Liverpool BID Company exists to:

• Bring added value to levy payers and build on the core services provided by Liverpool City Council and Merseyside Police.
• Ensure both BID areas are clean and secure for businesses and visitors, with the right environment for the private sector to succeed.
• Work with the city and partner organisations to address issues such as rough sleeping.
• Drive footfall and create activity where needed.
• Champion the voice of levy payers, pushing forward their agendas and delivering impact.

The BID areas cover some of the most iconic parts of Liverpool city centre, including:

• The eclectic and diverse independents of Bold Street.
• The thriving restaurant and hotel scene of Castle Street.
• Liverpool’s ever-evolving high street – from the iconic brands on Church Street and Williamson Square to the high-end boutiques of Metquarter.
• The professional and financial services hub around Old Hall Street.
• Mathew Street and Cavern Quarter – birthplace of The Beatles, central to Liverpool’s music heritage and nightlife.
• The Waterfront, Royal Albert Dock, Three Graces and Pier Head.
• St George’s Quarter, St John’s Gardens and William Brown Street.
• Hope Street and the Georgian Quarter.

How to Apply

Please send a CV and cover letter to info@liverpoolbidcompany.com.

Liverpool BID Company is committed to equality, diversity and inclusion and welcomes applications from all backgrounds.