At a Glance
- Tasks: Lead a dynamic sales team and drive new business growth in the events industry.
- Company: Global agency with a strong reputation in meetings and events across 50+ countries.
- Benefits: Competitive salary, OTE of £20,000-£30,000, hybrid working, and a supportive culture.
- Other info: Join a respected team with excellent career growth opportunities and a focus on diversity.
- Why this job: Shape strategic direction and make an impact in a collaborative, values-driven environment.
- Qualifications: Proven track record in B2B sales leadership, ideally in events or agency settings.
The predicted salary is between 20000 - 30000 £ per year.
Hybrid: 2 days in London office - Blue-chip life sciences and financial services clients, complex global programmes across more than fifty countries, and a commercial team already built and ready to lead. The Event Senior Director of Sales seat sits at the top of a respected global agency, with the strategy, the roster and the hybrid freedom to match.
- Strategic influence: own the sales growth plan at global agency level
- Blue-chip client roster across life sciences, financial services and professional services
- OTE of £20,000-£30,000 on top of base
- Hybrid working
- Collaborative, values-driven culture with strong staff tenure
The Company: This is a global meetings and events agency operating across 50 or more countries, with a large UK team across multiple offices. The business covers venue sourcing, meetings management, creative production and delegate management for blue-chip clients in regulated, high-complexity sectors. People who join tend to stay, and the culture is values-led and built around genuine flexibility rather than KPI pressure.
The Role: The Event Senior Director of Sales leads the agency's UK commercial hunting function, driving net-new revenue across venue sourcing and meetings management, managing a team of 3 sales professionals, and shaping the strategic new business direction alongside senior leadership.
- Develop and execute annual new business sales strategies
- Build and manage a qualified pipeline of strategic target accounts
- Lead, coach and develop a team of Directors and Sales Managers
- Identify market opportunities to shape proactive sales approaches
- Lead complex RFP, tender and pitch processes end to end
- Maintain CRM discipline, forecasting and win/loss analysis
- Represent the business at industry events and thought leadership forums
The Candidate: The right Event Senior Director of Sales will have a strong track record leading new business sales teams in a B2B events or agency environment, with demonstrable success winning complex bids, building pipelines from scratch and generating net-new revenue at senior level. Experience in venue sourcing or meetings management is beneficial but not essential. Backgrounds from hotel sales or other B2B service sectors are welcome where the strategic new business leadership pedigree is genuinely there. This suits someone who wants both the strategy and the chase, and who leads from the front. In return there is a senior platform with real scope, a capable team already in place, a competitive base plus OTE and a hybrid working model.
Interviews for the Event Senior Director of Sales are already being lined up, so apply now to make sure you are part of the conversation.
Live specialises in all disciplines (and at all levels) across events, experiential and exhibitions. If this position isn't quite what you're looking for please visit live-recruitment.co.uk to view all of the opportunities we are recruiting. As a specialist events recruitment agency we help our clients build the most talented and diverse teams in the UK. We encourage applications from candidates of all backgrounds, embracing diversity across all intersecting dimensions, including ethnicity, gender, sexual orientation, well-being, abilities, and neurodiversity. We are dedicated to ensuring a supportive and accessible recruitment process. If you require any adjustments or accommodations for any reason, please do not hesitate to let us know.
Vacancy Ref: LGK18514
Event Senior Director of Sales in London employer: Live Recruitment
Live Recruitment is an exceptional employer that champions a flexible hybrid working model, allowing you to balance your professional and personal life while managing exciting live event projects. With a strong focus on employee development, we provide ample opportunities for career growth in a supportive and dynamic environment, making it an ideal place for those looking to thrive in the events sector.