Hybrid working: 3 days in office
Launching a brand-new international conference from a blank page, with a dedicated analytics team, agency support and a budget to match. That is the brief for the Event Marketing Manager - New Launches.
- Full ownership of an international conference launch from the ground up
- Annual bonus of 10–15%, paid on KPIs each February
- 25 days holiday
- International travel covered: hotels, meals and transfers included
- Build and grow your own marketing team over time
- Bupa private healthcare
The Company
This is a federation representing and supporting 37 global associations, with an international events portfolio serving the print, signage and visual communications sectors. Their flagship European event alone attracts 15,000+ visitors and 600+ exhibitors. The marketing function is the largest team in the organisation, flat enough that ideas reach decision-makers quickly, and the Event Marketing Manager - New Launches sits within a team with a genuine mandate to launch new products rather than simply maintain existing ones.
The Role
The Event Marketing Manager - New Launches is a permanent position focused on new event concepts, starting with a conference running alongside an established exhibition. The role covers designing and executing multi-channel campaigns from pre-launch through to post-event analysis, managing budgets, and reporting performance to the Group Marketing Manager, working as part of the wider marketing team rather than in isolation.
- Plan and execute multi-channel campaigns for new event launches across Europe
- Own campaign budgets and financial tracking
- Write copy and manage briefs with external creative and digital agencies
- Monitor, optimise and report on campaign ROI and KPIs post-event
- Define target audiences and marketing mix for each new product
- Coordinate registration, PR, website and CRM agency delivery
- Advise sales, content and operations teams on audience targeting
The Candidate
To step into the Event Marketing Manager - New Launches position, you will need hands-on experience executing multi-channel event marketing campaigns, a track record of hitting ROI targets, and confidence owning copy, budgets and KPI reporting. Comfort working with a dedicated analytics team to optimise in real time is essential.
Conference, ticketed event or B2B trade show backgrounds are all relevant. Experience launching new events or products is an advantage, as is having led a small team, though neither is a barrier. What matters is the ability to take ownership and deliver in a fast-moving international environment.
Vacancy Ref: MR19044
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Event Marketing Manager - New Launches in Guildford employer: Live Recruitment
Join a dynamic Technical Production Agency in Hertfordshire, where your role as a Lighting Repair Technician will be pivotal in delivering exceptional events. With a strong focus on employee growth, you will benefit from a supportive work culture, a company pension scheme, and the opportunity to progress your career while working alongside a fantastic events team on exciting projects across the UK and USA.
