Senior Marketing Manager - Hybrid, 10% Bonus, Global Events in Coventry

HYBRID WORKING + 10% BONUS - Are you a commercially driven marketing professional with strong digital campaign experience and a passion for live events? This opportunity offers the chance to lead multi-channel exhibition marketing campaigns within a fast-growing international events business.

• Opportunity to join a rapidly growing international exhibitions and events business
• High-ownership marketing role across UK and African event portfolios
• Strong progression opportunities within an ambitious, fast-scaling company

Working across a portfolio of UK and African trade exhibitions, the Senior Marketing Manager will take ownership of campaign strategy, delivery, reporting and team management, helping drive visitor registrations, exhibitor engagement and commercial growth.

THE COMPANY

This ambitious exhibitions and trade events business delivers large-scale industry events across the UK and Africa, connecting businesses, driving trade and creating impactful live experiences across multiple sectors. With a growing international portfolio and strong year-on-year expansion, the company has built a reputation for delivering commercially successful exhibitions with genuine global impact. Operating within a fast-paced and entrepreneurial environment, the business offers excellent progression opportunities for a Senior Marketing Manager looking to take ownership within a scaling organisation.

THE ROLE

This position will take responsibility for leading end-to-end marketing campaigns across a portfolio of exhibitions, managing digital activity, reporting, CRM campaigns and performance optimisation. The Senior Marketing Manager will work closely with senior leadership while also managing and developing a Marketing Executive, ensuring campaigns are delivered on time, on budget and aligned with commercial objectives. Working across multiple live event campaigns simultaneously, the Senior Marketing Manager will oversee campaign planning, email marketing, SEO, website management and data-driven performance analysis.

DUTIES

• Managing multi-channel exhibition marketing campaigns from planning through to live event delivery
• Leading email marketing, CRM and audience growth campaigns
• Managing website content, landing pages and SEO activity
• Overseeing campaign budgets, reporting and ROI analysis
• Line managing and developing a Marketing Executive
• Collaborating with media partners, agencies and internal stakeholders
• Monitoring campaign performance and implementing optimisations
• Supporting international exhibitions and attending events where required

THE CANDIDATE

To be considered for this role, candidates should have strong B2B marketing experience with a particular focus on digital campaign delivery, CRM marketing and commercial performance. Candidates must be highly organised, confident managing multiple deadlines and comfortable taking ownership of campaigns with minimal supervision. Previous experience line managing or mentoring team members is highly desirable. This role would suit someone currently working within exhibitions, events, media or another fast-paced commercial marketing environment who is looking to join a rapidly growing international business with genuine progression potential.

We encourage applications from candidates of all backgrounds, embracing diversity across all intersecting dimensions, including ethnicity, gender, sexual orientation, well-being, abilities, and neurodiversity. We are dedicated to ensuring a supportive and accessible recruitment process. If you require any adjustments or accommodations for any reason, please do not hesitate to let us know.