Event Production Sales Director

Remote based role - UK based with onsite travel - Large-scale conference production, global congresses, immersive experience builds.

An Event Production Sales Director role shaped around the right person, long-term relationship KPIs, and a business built entirely on referrals and repeat work. Scope and structure are genuinely flexible. Long-term relationship KPIs, not short-term revenue targets. Profit share and bonus structure discussed as the role develops. Senior-level package commensurate with experience.

The Company

This is a boutique event production agency that works exclusively with agencies, suppliers and select associations. Pure delivery and technical production at scale, with no creative or strategy overhead. Growth has come through referrals and repeat relationships rather than sales teams, and the culture reflects that: entrepreneurial, collaborative and focused on doing the work well. Senior staff are billable alongside the broader delivery team, which keeps the business grounded.

The Role

The Event Production Sales Director is a new position created to support the business in diversifying its client base, reaching associations, medical congresses, venues, suppliers and smaller agencies. A new business focused role responsibilities include:

• Supporting the diversification of the client base beyond the existing agency ecosystem
• Leading business conversations from initial discovery through to proposal and win
• Building a long-term pipeline focused on repeat relationships, not one-off wins
• Strengthening and developing relationships
• Working directly with the senior leadership team to shape new service lines
• Representing the business with credibility built on deep production knowledge

The Candidate

The right candidate for the Event Production Sales Director will have a proven track record in sales ideally with large-scale corporate and conference event production, the kind of work where the logistics are complex, the audiences are significant and the delivery has to be right first time. Alongside that they will have opened doors and built pipelines in a B2B environment, winning clients through expertise and relationship rather than traditional sales. A background in sports hospitality, brand activation, medical congresses or association events would be beneficial but is not essential. What matters most is the ability to operate credibly at a senior level with new clients and the appetite to support real commercial growth. Experience working with venues, suppliers or smaller agency partners as clients is also a useful addition.

In return, the Event Production Sales Director will find a business that backs long-term thinking, gives genuine autonomy and structures performance expectations around relationships rather than short-term numbers.

If this sounds like the right move for a Growth & Event Production Director ready to take on genuine commercial ownership, get in touch.

As a specialist events recruitment agency we help our clients build the most talented and diverse teams in the UK. We encourage applications from candidates of all backgrounds, embracing diversity across all intersecting dimensions, including ethnicity, gender, sexual orientation, well-being, abilities, and neurodiversity. We are dedicated to ensuring a supportive and accessible recruitment process. If you require any adjustments or accommodations for any reason, please do not hesitate to let us know.