Senior Marketing Executive

Reports to: Senior Marketing Manager Working hours: Full time plus additional event working as required Job Type: Permanent As Senior Marketing Executive, you’ll lead integrated marketing campaigns for our diverse portfolio of shows. You will create creative strategies and data-driven approaches that will be instrumental in driving ticket sales and enhancing fan engagement You’ll analyse customer data to shape marketing decisions, manage budgets, and develop engaging content that resonates with fans. In our collaborative and dynamic team environment, you’ll work alongside passionate professionals, contributing your innovative ideas and commitment to excellence to help elevate our marketing initiatives and drive ticket sales The Marketing and Communications team at DF Concerts is made up of a diverse group of individuals, all sharing a passion for what they do in their roles Develop and implement targeted marketing campaigns for selected shows, identifying key audience segments and utilising optimal media channels to maximise awareness, ticket sales, and revenue while ensuring alignment with company objectives Plan and implement campaign timelines, manage deadlines, and manage the marketing budgets for assigned shows Manage the creation of campaign assets for all your shows including approvals and distribution of all assets to artist, venue, ticketing agent, etc Manage the admin for all your shows including updating relevant boards, adding to websites, managing budgets and communicating with the relevant stakeholders Collaborate with the wider team to ensure your shows are included in relevant joint marketing campaigns across website, email, social media, and advertising campaigns Develop creative content for your shows to increase awareness, drive ticket sales and increase revenue Create and develop the marketing strategy to raise awareness of the events and drive ticket sales, ensuring brand consistency and implementing innovative engagement strategies across all channels Attend live events to capture and create engaging content for use across various digital platforms Develop and maintain effective working relationships with promoters, agents, venues, key agencies, third parties, and partners Measure and evaluate marketing campaign results using relevant data to provide recommendations and refine future campaigns and present reports to relevant stakeholders Stay up to date with emerging technologies, digital tools, market trends, and competitor activities to identify growth opportunities Support the team with additional responsibilities as needed Benefits HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) WEALTH: 401(k) program with company match, Stock Program Reimbursement YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets FAMILY: New parent programs