At a Glance
- Tasks: Lead and scale Ticketmaster's B2B lead generation across 22+ markets.
- Company: Join a dynamic team at Ticketmaster, a leader in live entertainment.
- Benefits: Enjoy medical benefits, paid time off, concert tickets, and tuition reimbursement.
- Other info: Opportunity for career growth and hands-on training in a collaborative setting.
- Why this job: Make a real impact on growth strategies in a fast-paced environment.
- Qualifications: Experience in B2B marketing, campaign management, and strong communication skills.
The predicted salary is between 45000 - 55000 £ per year.
As Senior Manager, B2B Growth Marketing — EMEA, you will build and scale Ticketmaster’s lead generation engine across more than 22 markets. This newly created role is focused on driving pipeline growth through a coordinated inbound and outbound strategy.
You will lead EMEA’s lead generation strategy, including campaign architecture and budget allocation, working with regional business leaders, global B2B marketing and local sales and marketing teams to prioritise and activate the strongest growth opportunities. You will then scale what works — turning successful campaigns into repeatable programmes, tools and playbooks that local teams can run and optimise themselves. The goal is to build a connected, data-driven lead generation capability that drives sustainable pipeline growth across EMEA.
- Deliver against EMEA lead generation pipeline targets across inbound and outbound channels.
- Help shape and activate EMEA’s lead generation strategy in support of regional priorities, recommending where to invest, where to run lighter automation and how to sequence markets as the function scales.
- Partner with priority markets on local lead generation plans, translating regional priorities into programmes that reflect each market’s audience, sales motion and maturity.
- Build and launch lead generation campaigns with key markets using Apollo (outbound) and MCAE/Pardot (inbound), while managing and advising on paid media investment across LinkedIn, Meta and other B2B channels.
- Enable local marketing and sales teams to run and optimise campaigns independently through training, playbooks, templates and hands-on support.
- Turn successful programmes into scalable, repeatable campaigns — including pre-built sequences, reusable creative and simplified briefing — so more markets can activate faster.
- Partner with global B2B marketing, content, marketing operations and data teams to give local markets the support they need to activate effectively.
- Build and maintain an EMEA view of lead generation performance, giving teams visibility into lead volume, quality, conversion and revenue attribution.
- Partner with local Sales teams to define lead routing, qualification criteria and follow-up expectations, so captured demand is consistently worked.
- Improve Salesforce campaign tagging and data quality so lead generation performance and attribution can be measured reliably.
- Identify and test new channels, audiences and growth opportunities, including AI-enabled approaches that improve lead generation workflows and performance.
- Report lead generation performance into EMEA B2B planning, using results to recommend where we invest and focus next.
Benefits:
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs).
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets.
- WEALTH: 401(k) program with company match, Stock Program Reimbursement.
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support.
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings.
- OTHERS: Volunteer time off, crowdfunding network.
Qualifications:
- Hands-on expertise with Apollo.io (or equivalent) and Salesforce Marketing Cloud Account Engagement (Pardot), with the ability to build campaigns and enable others to run them effectively.
- Strong communicator who can equip and influence local teams, and translate data and strategy for technical and non-technical audiences alike.
- A natural teacher — patient with people learning the tools, and motivated by making other teams better.
- Solid proven B2B lead generation, demand generation or growth marketing experience, with a strong track record of building pipeline in complex, multi-market environments.
- Genuinely hands-on — as comfortable building a campaign in-platform as planning one.
- Experience training and enabling teams, turning successful campaigns into repeatable programmes, tools and playbooks.
- Commercially driven, with a genuine focus on pipeline and revenue outcomes.
- Comfortable managing multiple markets and priorities simultaneously, and confident in deciding where to go deep and where to enable instead.
- Experience working across multiple European or international markets, with an understanding of EMEA market dynamics and audience nuance.
- Strong command of CRM, lead generation reporting and attribution, with Salesforce CRM experience preferred.
- Curious and adaptive — always testing, learning, and improving.
- A builder’s mindset — comfortable creating structure, process, and programmes from the ground up.
- Positive, solutions-oriented, can-do attitude.
- Strong stakeholder management skills, with experience influencing teams across markets and functions.
- Ticketing, live entertainment or B2B SaaS experience is a plus.
- Proven experience managing paid media campaigns and budgets across LinkedIn, Meta and other B2B channels.
Senior Manager of B2B Growth Marketing (EMEA) employer: Live Nation
Live Nation is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of Farringdon, London. With impressive benefits such as unlimited annual leave, access to live events, and a dynamic office environment featuring games and fitness classes, employees are encouraged to thrive both personally and professionally. The company prioritises employee growth and collaboration, ensuring that every team member can contribute to meaningful partnerships while enjoying a supportive atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager of B2B Growth Marketing (EMEA)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Live Nation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Live Nation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Live Nation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Live Nation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager of B2B Growth Marketing (EMEA)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Live Nation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Live Nation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Live Nation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Live Nation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Live Nation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Live Nation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
