At a Glance
- Tasks: Lead key marketing partnerships and maximise their value across Live Nation's assets.
- Company: Join the dynamic team at Live Nation UK, a leader in live entertainment.
- Benefits: Enjoy health benefits, paid time off, free concert tickets, and tuition reimbursement.
- Other info: Opportunity for career growth in a vibrant, team-oriented environment.
- Why this job: Be the driving force behind high-profile partnerships and make a real impact.
- Qualifications: Proven experience in managing complex partnerships and excellent communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Reports to: VP, Marketing Partnerships
This position leads the relationship and activities of some of Live Nation UK’s key marketing partners and will be responsible for maximising the value of these relationships. These long-term partnerships are the cornerstone of our sponsorship business spanning all Live Nation assets from festivals and venues to ticket access programmes. These accounts require meticulous Account Management to maintain excellent standards year-round, guiding the partnership strategically through a busy festival season and ‘always on’ ticketing and venue rights.
Superior knowledge, expertise and vision for your partnerships will mean you are the natural driving force, leading and influencing regular business updates with the brand and internally with the Marketing Partnerships senior leadership team. Ultimately – you will strengthen Live Nation’s position as a key strategic resource for our partners’ business while spotting opportunities for growth and expansion.
Focused areas include:
- Relationship Ownership & Management
- Strategic Planning
- Client Engagement
- Budget Planning and Reporting
- Team Development & Management
Alongside VP, ultimately responsible for the success and renewal of key UK partnerships. Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable delivery and client engagement. Develop and maintain relationships with key Live Nation teams to ensure the desired program delivery and results for clients.
Manage and direct an Account Manager. Provide direction for your team in terms of program execution, resource deployment, program recaps and reporting, and special projects/initiatives. Develop detailed understanding of client’s business and identify opportunities for business and/or brand growth through entertainment marketing programs. Oversee contractual agreements including negotiations/renegotiations, deal structure, contract development and ultimately the delivery of the contract.
Oversee the financial management of client relationships including budgets, invoicing, and other relevant financial activities while optimising program performance. Assist clients in achieving ROI goals that will ensure maximum renewal opportunity. Foster an environment which is team-oriented and in which the exchange of ideas among staff is encouraged. Function as key advisor, decision-maker and member of senior management team. Explore new technologies, marketing trends, and data and analytics practices to add value to clients. Identify opportunities to engage internal resources.
Benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- OTHERS: Volunteer time off, crowdfunding network
An experienced sponsorship professional with a proven track record of directing high profile, complex partnerships across multiple properties. You’ll be described by those who know you as consultative, insightful, effective, passionate and business-minded. You will already have strong experience in directing best-in-class partnerships and are ready to take the next step into a senior position in Live Nation’s high-profile Marketing Partnerships department. Experience in marketing partnerships gained either in agency or in house (or a combination of the two). Superior project management skills including managing multiple projects simultaneously. Excellent communication skills, both written and verbal. Proficiency in Microsoft Office applications including Word, PowerPoint and Excel.
Senior Account Director (Key Partnerships) employer: Live Nation
Live Nation UK is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to thrive in the fast-paced world of marketing partnerships. With a strong emphasis on employee growth, we offer comprehensive benefits including health coverage, paid time off, and tuition reimbursement, ensuring our team members are well-supported both personally and professionally. Located at the heart of the entertainment industry, our team enjoys unique opportunities to engage with high-profile clients and contribute to exciting projects that shape the future of live events.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Director (Key Partnerships)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Live Nation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Live Nation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Live Nation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Live Nation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Director (Key Partnerships)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Live Nation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Live Nation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Live Nation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Live Nation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Live Nation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Live Nation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.