Job Summary:
Salesforce Platform Specialist, AI and Automation
Company: Live Nation
Department: Global IT, Global Salesforce Team
Location: London
Reports to: Global Salesforce Team Service Delivery Manager
Working Hours: Full-time, 40hrs per week
WHO ARE WE?
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE ROLE
Primarily responsible for developing solutions within our global Salesforce eco-system, participating in the design and build of our Global Salesforce Platforms and associated technologies, for both our Global TM Business and Live Nation for International. Working within a team of Salesforce Developers across the globe to deliver best-in-class technology solutions and service to our business partners.
This role is responsible for developing global Salesforce solutions using technologies such as SFDC (Salesforce.com), Heroku, and J2EE (Java 2 Platform, Enterprise Edition), and increasingly, AI-driven tools such as Salesforce Agentforce and Einstein, to automate routine work and enhance the support experience for our users. Responsibility for owning and designing complex solution components, following all stages of the software development life cycle. You will also be expected to provide BAU (business as usual) support to the global business.
What it's like to work in the Team
This role is a core function within our Global IT department and reports to the Global Salesforce Service Delivery Manager. As part of the Global Salesforce Team, the role is responsible for supporting and enhancing the Salesforce platform while working closely with teams across the wider IT organisation. This includes collaboration with teams across IT Business Applications, IT Service Delivery, and IT Enterprise Cloud Systems to deliver reliable, scalable, and secure technology solutions.
Alongside this, the role will form close partnerships and collaborate with our global business partners who utilise the Salesforce technology platform to understand current and future business requirements. Another important element of the role is ensuring the Salesforce platform and its associated technologies are maintained in line with best practice methodologies, while adhering to our global LNE (Live Nation Entertainment) data privacy and governance models, audit and compliance policies, and IT and Information Security standards to ensure our systems remain secure, resilient and reliable.
This role is responsible for supporting existing Salesforce deployments while developing and enhancing platform capabilities. A key focus will be identifying opportunities to leverage AI, automation and Salesforce Agentforce to improve operational efficiency, reduce manual effort, accelerate support, and enhance the overall experience for our business users. The role will also have a specific focus on transitioning existing operational business processes onto the Salesforce platform, incorporating AI-enabled capabilities where appropriate, without impacting day-to-day business operations.
Competencies / Skills / Knowledge / Experience
- 4+ years' experience managing, configuring, and enhancing a large global Salesforce instance (Sales Cloud, Service Cloud, Knowledge, Experience, Configuration, Analytics, Marketing Cloud, and Pardot), delivering scalable solutions through automation, user management, reporting, declarative development, and Salesforce Flows
- Salesforce Administrator certification
- Working knowledge of Salesforce Agentforce, or a demonstrated willingness to build this quickly, including configuring, deploying, and monitoring AI agents on the Salesforce platform
- Familiarity with Salesforce Einstein, Copilot, and Claude for Salesforce, and general AI-assisted admin tooling, with genuine interest in applying these day-to-day; this is now a core expectation of the role, not a nice‑to‑have
- Able to quickly gain a working knowledge of the team's various software applications, with strong general exposure to Salesforce products
- Strong troubleshooting ability:
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Salesforce Platform Specialist, AI and Automation employer: Live Nation
Live Nation is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of Farringdon, London. With impressive benefits such as unlimited annual leave, access to live events, and a dynamic office environment featuring games and fitness classes, employees are encouraged to thrive both personally and professionally. The company prioritises employee growth and collaboration, ensuring that every team member can contribute to meaningful partnerships while enjoying a supportive atmosphere.
