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For Companies At a Glance
- Tasks: Lead marketing strategies for Theatre & Comedy, driving engagement and sales.
- Company: Join Ticketmaster, the world's largest live entertainment company, part of Live Nation Entertainment.
- Benefits: Enjoy hybrid work, generous vacation, healthcare, and access to free live events.
- Why this job: Be part of a passionate team in a vibrant culture dedicated to live entertainment.
- Qualifications: Experience in marketing, team leadership, and delivering creative campaigns is essential.
- Other info: Inclusive environment encouraging personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Head of Marketing – Theatre & Comedy page is loaded
Head of Marketing – Theatre & ComedyApply locations London, United Kingdom time type Full time posted on Posted Yesterday job requisition id JR-82517
Job Summary:
JOB DESCRIPTION – Head of Marketing – Theatre & Comedy (Maternity Cover)
Location: London, United Kingdom (hybrid)
Division: Ticketmaster UK
Contract Terms: Permanent, 40 hours per week
THE TEAM
Ticketmaster UK, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce and artist management. The Ticketmaster Marketing team drives customer engagement via our Content, CRM and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.
THE JOB
We’re looking for a Head of Marketing – Theatre & Comedy, who is passionate about live entertainment to join the marketing team. Client relationships are paramount to this role and you will work with the wider marketing team and our Client Development team to develop these relationships. You will oversee all marketing for our Theatre & Comedy clients, helping to drive engagement and ultimately sales for these events. You will be leading on the Theatre & Comedy marketing strategy, including delivery of campaigns.
You will also manage a dedicated team of Marketing Managers who make up part of the wider team.
WHAT YOU WILL BE DOING
- Manage the development of our Theatre & Comedy marketing relationships, leading on discussions with clients to drive engagement and ultimately sales for their events.
- Line management of the Marketing Managers – Theatre & Comedy team. This will include coaching, appraisals and professional development, and setting clear goals and expectations for the team.
- Lead on the execution and delivery of the Theatre & Comedy marketing strategies with the Marketing Director – Clients & Campaigns to ensure marketing contribution targets are met
- Manage budget for monthly digital ads campaigns and bi-annual out of home campaigns
- Continue to grow both the Ticketmaster Theatre and Ticketmaster Comedy brands as leading destinations for their genres
- Lead and manage marketing integration for software product as a key stakeholder in this project.
- Working closely with the Client Development team to win new business including attending in-person meetings with clients
- Develop new pitch decks and materials for Theatre & Comedy to help win new business
- Lead on weekly, monthly and quarterly reporting and insights for Theatre & Comedy via B2C marketing channels
- Analyse marketing and sales data to develop insights and make recommendations for areas of optimisation via client insight reports and dashboards.
- Constantly review performances of our guides, identifying areas for improvement and creating innovative solutions
- Lead team in absence of Marketing Director
- Source and promote discounted tickets via marketing channels.
- Work with our Performance Marketing, CRM and Content teams to drive engagement and sales of Theatre & Comedy events via our marketing channels.
- Represent the company at meetings, pitches and events across all genres in the UK.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
- Understanding of the Theatre & Comedy industry
- Team leadership experience
- Experience in delivering creative campaigns
- Experience of delivering revenue growth
- Consumer digital experience with big brands
- Delivering exceptional customer experience
- Experience in a similar marketing role
YOU (BEHAVIOURAL SKILLS)
- Excellent communication (written and verbal) and interpersonal skills
- Analytical skills to measure, evaluate and report against goals
- Proven problem-solving capability to develop opportunities
- Strong organisational skills
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability – We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork – We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity – We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging – We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. #LI-JCK #LI-Hybrid
About Us
Recognized for seven years as a Great Place to Work and named one of Fortune’s World’s Most Admired Companies, Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Our world-class teams specialize in all aspects of the live entertainment industry, from ground-breaking innovations in ticketing, global venue development and operations, concert promotion and production, sales and brand partnerships, and unparalleled artist management supported by professionals in all facets of corporate operations.
We believe in taking care of the countless employees helping artists bring live music to fans all around the world. Our many unique benefit programs are designed to help our teams live life to the fullest including generous vacation, healthcare, retirement benefits, student loan repayment, tuition reimbursement, six months of paid caregiver leave for new parents including fostering and perks like Roadie Babies helping new parents care for their babies on work trips. And of course, access to free live events through our exclusive employee ticketing program.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.
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Head of Marketing - Theatre & Comedy employer: Live Nation
Contact Detail:
Live Nation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Theatre & Comedy
✨Tip Number 1
Network within the theatre and comedy industry. Attend events, workshops, and performances to meet key players and potential clients. Building relationships can give you an edge when applying for this role.
✨Tip Number 2
Stay updated on current trends in marketing, especially within the live entertainment sector. Understanding what works in today's market will help you demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to in the past. Highlighting your experience with creative marketing strategies will show that you're ready to take on the responsibilities of this role.
✨Tip Number 4
Familiarise yourself with Ticketmaster's brand and its Theatre & Comedy offerings. Being knowledgeable about their current initiatives and challenges will allow you to speak confidently about how you can contribute to their success.
We think you need these skills to ace Head of Marketing - Theatre & Comedy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the Theatre and Comedy sectors. Emphasise any leadership roles and successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for live entertainment and your understanding of the Theatre and Comedy industry. Mention specific achievements and how they relate to the role.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight any tools or methods you’ve employed to analyse performance and optimise campaigns.
Demonstrate Team Leadership: Discuss your experience in leading teams, including how you've coached and developed team members. Provide examples of how your leadership has contributed to successful marketing outcomes.
How to prepare for a job interview at Live Nation
✨Show Your Passion for Live Entertainment
Make sure to express your enthusiasm for theatre and comedy during the interview. Share personal experiences or favourite shows that highlight your genuine interest in the industry, as this role requires a deep passion for live entertainment.
✨Demonstrate Leadership Skills
As a Head of Marketing, you'll be managing a team. Be prepared to discuss your leadership style and provide examples of how you've successfully led teams in the past. Highlight any coaching or mentoring experiences that showcase your ability to develop others.
✨Prepare for Client Relationship Discussions
Since client relationships are crucial for this role, think about how you would approach building and maintaining these relationships. Prepare examples of past experiences where you've successfully engaged with clients and driven results.
✨Analyse Marketing Data
The job involves analysing marketing and sales data to optimise strategies. Brush up on your analytical skills and be ready to discuss how you've used data to inform marketing decisions in previous roles. Consider bringing insights from past campaigns to demonstrate your expertise.
