At a Glance
- Tasks: Manage digital products for festivals, enhancing user experience and driving ticket sales.
- Company: Join a vibrant team passionate about music and digital innovation.
- Benefits: Full-time role with opportunities for growth and hands-on festival experience.
- Other info: Fast-paced environment with a supportive team culture.
- Why this job: Be at the forefront of digital marketing in the live music industry.
- Qualifications: Experience in digital marketing and project management; coding skills are a plus.
The predicted salary is between 40000 - 50000 £ per year.
Requirements
- Suitable candidates for this role may have held roles with titles similar to Digital Marketing Executive, Digital Marketing Manager, Digital Content Manager, Website Manager, Marketing Manager, Digital Product Manager.
- Digital project management – both with internal teams and agencies – of multiple projects under rigorous deadlines.
- Experience project managing websites and apps from scratch.
- Using a range of CMS.
- Line management.
- Data analysis, using GA4 and other tools.
- Confident problem solver.
- Immaculate attention to detail.
- Exceptional communication skills (both written and verbal).
- Coding experience also desirable.
- Able to thrive in a fast‑paced environment.
- Passion for digital innovation.
- Curious about how things work and what makes fans tick (and click).
- Live music lover.
- Proactive self‑starter.
- Team player.
- Calm under pressure.
What the job involves
We’re looking for an experienced digital product specialist to work with our VP, Marketing – Digital to develop industry leading websites and apps for our festivals.
Reports to: VP Marketing – Digital.
The Digital Marketing Manager – Product is responsible for the day‑to‑day management of a portfolio of products that enable fans to discover our events, buy tickets, find key information and more. You’ll also work on site at festivals and events to adapt product content in real time.
You will work with a talented team of individuals to drive ticket sales, as well as supporting the shared team goal to grow first‑party data.
Working alongside VP Marketing - Digital to plan and deliver digital product roadmap.
Overseeing the day‑to‑day running of a portfolio of festival websites and apps including user experience including ticket purchase flow; content; data collection.
Project managing delivery of new websites and apps, using a variety of platforms.
Responding to briefs about how digital products can be developed to meet campaign needs including for onsite / during live events.
Line management of digital product team – mentoring and developing staff.
Weekly reporting to deliver incremental growth in reach and ticket sales.
Weekly optimisation of all platforms.
Working alongside VP Marketing – Digital to continually drive platforms forwards.
Our team is made up of a diverse group of individuals who all share the same passion for music and entertainment. This is a fast paced but supportive environment - we are committed to working as a team to deliver results.
Working Hours: Full time, 40 hours per week. Weekend and evening working when necessary, including at festivals and concerts.
Digital Product Marketing Manager employer: Live Nation
As a leading player in the live music industry, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our team thrives on collaboration and creativity, offering ample opportunities for professional growth and development while working on exciting digital products that enhance fan experiences. With a passion for innovation and a commitment to employee well-being, we provide a dynamic environment where your contributions truly matter, especially during our exhilarating festivals and events.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital marketing and product management. Include case studies, analytics results, and any cool projects you've managed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their digital presence and think about how you can contribute to their goals. Bring ideas to the table during your chat – it shows you're proactive and passionate about the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team and contributing to our mission in the music and entertainment space.
We think you need these skills to ace Digital Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Digital Product Marketing Manager role. Highlight your project management experience, especially with websites and apps, and don’t forget to mention any coding skills you have!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital innovation and live music. Share specific examples of how you've successfully managed digital products or campaigns in the past.
Show Off Your Data Skills:Since data analysis is key for this role, make sure to mention your experience with tools like GA4. Talk about how you've used data to drive decisions and improve user experiences in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you're proactive and keen to join our team!
How to prepare for a job interview at Live Nation
✨Know Your Digital Products
Make sure you’re well-versed in the digital products relevant to the role. Familiarise yourself with the latest trends in website and app development, especially in the context of live events. This will show your passion for digital innovation and help you stand out.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects under tight deadlines. Be ready to discuss your experience with CMS platforms and how you’ve led teams or collaborated with agencies to deliver results.
✨Data-Driven Mindset
Brush up on your data analysis skills, particularly with tools like GA4. Be prepared to discuss how you’ve used data to optimise digital products and drive ticket sales. This will demonstrate your analytical abilities and attention to detail.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. Since exceptional communication is key, consider doing mock interviews with friends or colleagues. This will help you convey your ideas effectively and show that you can thrive in a fast-paced environment.
