At a Glance
- Tasks: Lead PR strategies, manage media relations, and create engaging content for live music venues.
- Company: Join Academy Music Group, the UK's top operator of iconic live music venues.
- Benefits: Enjoy a vibrant work culture, professional development opportunities, and a commitment to diversity.
- Why this job: Be at the heart of the live music scene, promoting unforgettable events and experiences.
- Qualifications: Experience in PR within music or entertainment, strong communication skills, and a creative mindset required.
- Other info: Inclusive environment encouraging personal growth and work-life balance.
The predicted salary is between 36000 - 60000 £ per year.
Academy Music Group (AMG) is the UK’s leading owner and operator of nationwide live music and club venues, including iconic theatres, O2 Academy Brixton and O2 Shepherd’s Bush Empire and outstanding sites in regional locations across the UK. We are seeking a passionate and experienced Communications and PR Manager for our portfolio of live music venues across the UK. In this role, you will drive media engagement, craft compelling narratives, and amplify the reputation of our venues as top destinations for live music and events.
The ideal candidate will have a strong network of media contacts, exceptional communication skills, and a deep understanding of UK music and entertainment gained in previous roles in the industry. You’ll play a pivotal role in promoting the venues, managing press relationships, and ensuring our brand remains at the forefront of the live music scene.
Competencies / Skills / Knowledge / Experience
- Proven experience in PR, within the music, entertainment, or events industry.
- Strong media network across the UK, particularly in the music and lifestyle sectors.
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Experience in crisis communication and reputation management.
- Knowledge of the UK live music landscape and current industry trends.
- Experience with digital PR tools and analytics platforms.
- Creative mindset with a passion for storytelling.
Behaviours
- A calm approach.
- Thrives in a fast-paced environment.
- Enthusiasm to represent and promote our iconic AMG venues.
What the role includes
- Manage Press Office and Comms team: Lead and inspire a team of three with a focus on professional development.
- Strategic PR Planning: Develop and execute comprehensive PR strategies to enhance the visibility and reputation of all venues. Align PR initiatives with marketing and business objectives.
- Corporate Communications: Manage Corporate PR positioning and media enquiries. Manage relationship with external partners. Stakeholder media management. Manage health, safety and welfare messaging coordination across venues. Liaise with Global PR teams across the wider Live Nation business. Manage and coordinate key business messages with trade media. Ensure updated corporate messaging on venue websites and company website. Manage internal communication to employees.
- Media Relations: Cultivate and maintain strong relationships with trade journalists, industry influencers, music writers and media outlets. Draft and distribute press releases, event announcements, and artist features. Handle media enquiries and coordinate press attendance at events.
- Content Creation: Create engaging, venue-specific content, including press kits, interviews, and behind-the-scenes stories. Collaborate with the social media team to amplify PR campaigns on digital platforms.
- Event Promotion: Work closely with promoters, artists, and their teams to craft compelling narratives around events. Plan and execute press events, and venue tours.
- Crisis Communication: Manage sensitive issues effectively to protect the reputation of the venues. Media liaison with key authorities. Act as the primary point of contact for initial crisis management communication and liaise with Live Nation Entertainment PR team if required.
- Reporting and Analysis: Monitor media coverage and analyse the effectiveness of PR campaigns. Provide regular reports to senior management, offering insights and recommendations for improvement.
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
The Company
Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances. AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.
APPLICATION DEADLINE: Wednesday 16th April 2025. We reserve the right to close applications at any time so encourage early application where possible.
Communications and PR Lead employer: Live Nation
Contact Detail:
Live Nation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications and PR Lead
✨Tip Number 1
Network actively within the music and entertainment industry. Attend events, concerts, and industry meet-ups to connect with journalists and influencers who can help amplify your profile.
✨Tip Number 2
Stay updated on current trends in the UK live music scene. Follow relevant publications and social media accounts to understand what stories are resonating and how you can align your experience with these narratives.
✨Tip Number 3
Prepare to discuss your crisis communication strategies in detail during interviews. Have examples ready that showcase your ability to manage sensitive issues effectively and protect a brand's reputation.
✨Tip Number 4
Familiarise yourself with digital PR tools and analytics platforms. Being able to demonstrate your proficiency in these areas will set you apart as a candidate who can measure and enhance PR campaign effectiveness.
We think you need these skills to ace Communications and PR Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, particularly within the music and entertainment sectors. Emphasise your media contacts and any previous roles that demonstrate your communication skills and understanding of the UK live music landscape.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for live music and your understanding of the role. Discuss specific experiences that showcase your ability to manage press relationships and develop PR strategies. Be sure to convey your enthusiasm for representing Academy Music Group's iconic venues.
Showcase Your Media Network: In your application, mention your existing media contacts and how they can benefit the company. Highlight any successful campaigns or projects where you effectively engaged with media outlets, as this is crucial for the role.
Demonstrate Crisis Communication Skills: Include examples of how you've managed sensitive issues in the past. This could be through case studies or brief anecdotes that illustrate your calm approach and effectiveness in crisis situations, which is essential for this position.
How to prepare for a job interview at Live Nation
✨Know Your Audience
Familiarise yourself with Academy Music Group's venues and their unique characteristics. Understand the types of events they host and the audience they attract. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Network
Highlight your existing media contacts and relationships within the music and entertainment industry. Be prepared to discuss how you can leverage these connections to enhance the visibility of AMG's venues and drive media engagement.
✨Prepare for Crisis Scenarios
Given the importance of crisis communication in this role, think about potential challenges AMG might face and how you would handle them. Prepare examples from your past experience where you've successfully managed a crisis or sensitive issue.
✨Demonstrate Your Creativity
As a Communications and PR Lead, storytelling is key. Bring examples of past campaigns or content you've created that showcase your creative approach. Discuss how you would craft compelling narratives for AMG's events and venues.