At a Glance
- Tasks: Manage and optimise automated PPC campaigns across 20+ international markets.
- Company: Join Ticketmaster, the world's leading live entertainment company.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape global paid search strategies and impact millions of fans worldwide.
- Qualifications: Experience in Google Ads, team management, and data-driven decision making required.
- Other info: Be part of a dynamic team that values creativity and collaboration.
The predicted salary is between 48000 - 84000 £ per year.
Location: London, United Kingdom
Division: Ticketmaster International
Line Manager: Director, Digital Marketing
Contract Terms: Fixed Term 9 Months, Full Time
THE TEAM
Ticketmaster International, a Live Nation Entertainment company, is currently seeking a highly motivated, exceptionally data-oriented and strategic Senior Performance Marketing Manager (Search), (Maternity Cover) to join the International Marketing team as early as April 2026 until February 2027. The Performance Marketing team is part of the International Marketing department at Ticketmaster. Our team leads on marketing strategy and best practice for all main paid and organic traffic sources across 35+ markets globally. We support each market with guidance on campaign activation, reporting and measurement to make sure fans around the world find the tickets they are looking for and clients receive the highest return on their investment with us.
THE JOB
Reporting into our Director, Digital Marketing, you’ll work with a direct report to manage automated PPC campaigns across a diverse portfolio of international markets. You’ll also provide guidance and best practice support for paid search activity across 35+ markets. This role calls for a detail-oriented, data-driven approach to campaign management, with a focus on monitoring performance and making improvements where needed. You’ll help ensure campaigns run smoothly and meet Ticketmaster’s standards for quality and effectiveness. If you’re looking to take the next step and play a key role in shaping paid search strategy internationally, this could be a great fit. You’ll enjoy working in a collaborative environment, contributing to campaigns that reach millions of fans worldwide. You’ll see your work live across 35+ countries, reaching over 50 million fans each year, all while being part of a supportive and dynamic team.
WHAT YOU WILL BE DOING
- Manage and deliver automated paid search campaigns for 20+ markets, expanding into new markets as part of our 2026 roadmap.
- Support local teams across 35+ markets with campaign set-up, troubleshooting, optimisation, and reporting, including monthly regional calls.
- Mentor and guide the Senior Paid Search Executive to ensure smooth campaign execution.
- Monitor and report on campaign performance, identifying opportunities for improvement and implementing changes to enhance efficiency.
- Collaborate with MarTech and Insights teams on projects that improve scale and efficiency, including automation, measurement, attribution, and reporting.
- Encourage continuous improvement by reviewing results, testing new approaches, and sharing learnings with the wider team.
- Keep up to date with industry trends and platform updates to maintain competitive and compliant campaigns.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
- Significant experience managing campaigns in Google Ads and SA360.
- Previous experience managing teams, desired.
- Previous ownership of a multi-million-dollar paid media budget with strong record of delivering growth and ROI improvement through data-driven decision making.
- Experience working on e-commerce businesses or equivalent industries with large inventory.
- Strong project management skills to stay on top of tactical execution, prioritising amongst many competing demands to ensure that short-term goals supporting long-term initiatives are achieved with an appropriate sense of urgency.
- High attention to detail, top-notch analytical skills, comfortable validating large amounts of data and the ability to make data-informed decisions to drive direction and alignment with business partners (preferred tools: Google Analytics, Tableau…).
- Strong grasp of experimentation techniques, and critical thinking skills to improve testing implementation and infrastructure, driving test-and-learn agenda to advance channel capabilities.
- Creative thinking with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company.
- Bachelor's degree or equivalent experience.
- Strong experience working with templatised PPC tools, specifically SA360 – experience working with scaled campaign automation.
- Google Skillshop Certification and Facebook Blueprint Certification would be a bonus.
YOU (BEHAVIOURAL SKILLS)
- You are looking for a step up and be a strategic leader for paid search in a fast-paced, international setting.
- Exceptional verbal and written communication and presentation skills - you will be the go-to person for campaign and channel strategies.
- Exceptional interpersonal skills are a prerequisite for success - Proven ability to influence.
- A quick, creative thinker with attention to detail within a fast-paced environment.
- Strong analytical and creative problem-solving skills.
- Enthusiastic, self-motivated individual.
- Ability to effectively manage targets and deadlines.
- Ability to work on multiple projects simultaneously.
- Innate willingness to roll up your sleeves.
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
- Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
- Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.
- Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.
- Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Senior Performance Marketing Manager (Search), (Maternity Cover) employer: Live Nation International
Contact Detail:
Live Nation International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Manager (Search), (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience with data-driven decision-making and campaign management, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our awesome team at Ticketmaster.
We think you need these skills to ace Senior Performance Marketing Manager (Search), (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Performance Marketing Manager role. Highlight your experience with Google Ads, SA360, and any relevant data-driven achievements. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for live entertainment and how your strategic thinking can benefit our team. Let us know why you’re the perfect fit for this maternity cover role.
Showcase Your Analytical Skills: Since this role is all about data, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive campaign success and improve ROI. We love numbers as much as we love live events!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our awesome team at Ticketmaster!
How to prepare for a job interview at Live Nation International
✨Know Your Numbers
As a Senior Performance Marketing Manager, you'll need to demonstrate your data-driven approach. Brush up on key metrics related to PPC campaigns, ROI, and budget management. Be ready to discuss specific examples of how you've used data to drive campaign success in the past.
✨Showcase Your Leadership Skills
This role involves mentoring and guiding a team member. Prepare to share your experiences in managing teams and how you've fostered collaboration. Think of examples where your leadership made a significant impact on campaign performance or team dynamics.
✨Stay Ahead of Industry Trends
The digital marketing landscape is always evolving, especially with AI applications. Research the latest trends in paid search and be prepared to discuss how you would implement innovative strategies at Ticketmaster. Showing that you're proactive about learning will impress your interviewers.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and creativity. Think of scenarios where you've had to troubleshoot campaign issues or optimise performance under tight deadlines. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.