At a Glance
- Tasks: Lead key marketing partnerships and maximise their value through strategic planning and client engagement.
- Company: Join Live Nation, the world's leading live entertainment company with a vibrant culture.
- Benefits: Enjoy a competitive salary, inclusive environment, and opportunities for personal and professional growth.
- Other info: Flexible working style and a supportive team environment await you.
- Why this job: Be at the forefront of exciting partnerships in the dynamic world of live entertainment.
- Qualifications: Proven experience in managing high-profile partnerships and excellent communication skills.
The predicted salary is between 60000 - 80000 £ per year.
This position leads the relationship and activities of some of Live Nation UK’s key marketing partners and will be responsible for maximising the value of these relationships. These long-term partnerships are the cornerstone of our sponsorship business spanning all Live Nation assets from festivals and venues to ticket access programmes. These accounts require meticulous Account Management to maintain excellent standards year-round, guiding the partnership strategically through a busy festival season and ‘always on’ ticketing and venue rights.
Superior knowledge, expertise and vision for your partnerships will mean you are the natural driving force, leading and influencing regular business updates with the brand and internally with the Marketing Partnerships senior leadership team. Ultimately – you will strengthen Live Nation’s position as a key strategic resource for our partners’ business while spotting opportunities for growth and expansion.
Focused areas include:
- Relationship Ownership & Management
- Strategic Planning
- Client Engagement
- Budget Planning and Reporting
- Team Development & Management
Who you are
An experienced sponsorship professional with a proven track record of directing high profile, complex partnerships across multiple properties. You’ll be described by those who know you as consultative, insightful, effective, passionate and business minded. You will already have strong experience in directing best in class partnerships and are ready to take the next step into a senior position in Live Nation’s high profile Marketing Partnerships department.
Competencies / Skills / Knowledge / Experience
- Experience in marketing partnerships gained either in agency or in house (or a combination of the two)
- Superior project management skills including managing multiple projects simultaneously
- Excellent communication skills, both written and verbal
- Proficiency in Microsoft Office applications including Word, PowerPoint and Excel
Behaviours
The following attributes determine how the role will be carried out and are required to be a success:
- A proactive, collaborative and organised working style
- Proven ability to work calmly and efficiently under pressure
- Flexible, fast learner
What the role includes:
- Alongside VP, ultimately responsible for the success and renewal of key UK partnerships
- Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable delivery and client engagement
- Develop and maintain relationships with key Live Nation teams to ensure the desired program delivery and results for clients
- Manage and direct an Account Manager
- Provide direction for your team in terms of program execution, resource deployment, program recaps and reporting, and special projects/initiatives
- Develop detailed understanding of client’s business and identify opportunities for business and/or brand growth through entertainment marketing programs
- Oversee contractual agreements including negotiations/renegotiations, deal structure, contract development and ultimately the delivery of the contract
- Oversee the financial management of client relationships including budgets, invoicing, and other relevant financial activities while optimising program performance
- Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
- Foster an environment which is team-oriented and in which the exchange of ideas among staff is encouraged
- Function as key advisor, decision-maker and member of senior management team
- Explore new technologies, marketing trends, and data and analytics practices to add value to clients
- Identify opportunities to engage internal resources
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
The Company
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
Senior Account Director, Key Partnerships in London employer: Live Nation International
Live Nation is an exceptional employer, offering a dynamic work environment in the heart of Farringdon, London, where creativity and collaboration thrive. With a strong commitment to employee growth, we provide opportunities for professional development and encourage a culture of inclusivity, ensuring that every team member can bring their authentic self to work. Join us to be part of a leading live entertainment company that values talent and fosters meaningful partnerships, all while enjoying the vibrant atmosphere of one of London's most exciting locations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Director, Key Partnerships in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Live Nation International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Live Nation International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Live Nation International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Live Nation International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Director, Key Partnerships in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Live Nation International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Live Nation International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Live Nation International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Live Nation International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Live Nation International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Live Nation International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
