Digital Product Marketing Manager

Digital Product Marketing Manager

Full-Time 45000 - 55000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Manage digital products for festivals, enhancing user experience and driving ticket sales.
  • Company: Join Live Nation, the leading live entertainment company with a passion for music.
  • Benefits: Enjoy unlimited leave, festival tickets, gym access, and a vibrant office culture.
  • Other info: Inclusive environment with opportunities for personal and professional growth.
  • Why this job: Be part of a dynamic team that shapes the future of live events and digital innovation.
  • Qualifications: Experience in web/app development, project management, and a love for live music.

The predicted salary is between 45000 - 55000 £ per year.

Job Summary:

Company: Live Nation

Department: Marketing

Location: Farringdon, London

Reports to: VP Marketing – Digital

Working Hours: Full time, 40 hours per week. Weekend and evening working when necessary, including at festivals and concerts.

Job Type: Permanent.

Role Description

We’re looking for an experienced digital product specialist to work with our VP, Marketing – Digital to develop industry leading websites and apps for our festivals. The Digital Marketing Manager – Product is responsible for the day-to-day management of a portfolio of products that enable fans to discover our events, buy tickets, find key information and more. You’ll also work on site at festivals and events to adapt product content in real time. You will work with a talented team of individuals to drive ticket sales, as well as supporting the shared team goal to grow first party data.

What it’s like to work in the Team

Our team is made up of a diverse group of individuals who all share the same passion for music and entertainment. This is a fast paced but supportive environment - we are committed to working as a team to deliver results.

What we can offer you

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are

  • Experience developing websites and apps from scratch
  • Using a range of CMS
  • Line management
  • Digital project management – both with internal teams and agencies – of multiple projects under rigorous deadlines
  • Data analysis, using GA4 and other tools
  • Confident problem solver
  • Immaculate attention to detail
  • Exceptional communication skills (both written and verbal)
  • Coding experience also desirable

Behaviours

  • Able to thrive in a fast-paced environment
  • Passion for digital innovation
  • Curious about how things work and what makes fans tick (and click)
  • Live music lover
  • Proactive self-starter
  • Team player
  • Calm under pressure

What the role includes

  • Working alongside VP Marketing - Digital to plan and deliver digital product roadmap
  • Overseeing the day to day running of a portfolio of festival websites and apps including user experience including ticket purchase flow; content; data collection
  • Project managing delivery of new websites and apps, using a variety of platforms
  • Responding to briefs about how digital products can be developed to meet campaign needs including for onsite / during live events
  • Line management of digital product team – mentoring and developing staff
  • Weekly reporting to deliver incremental growth in reach and ticket sales
  • Weekly optimisation of all platforms
  • Working alongside VP Marketing – Digital to continually drive platforms forwards

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

APPLICATION DEADLINE: Wednesday 3rd June 2026. We reserve the right to close applications at any time so encourage early application where possible.

Digital Product Marketing Manager employer: Live Nation International

Live Nation is an exceptional employer, offering a vibrant work culture in the heart of Farringdon, London, where music and entertainment enthusiasts thrive. With impressive benefits such as unlimited annual leave, access to shows and festivals, and a supportive team environment, employees are encouraged to grow both personally and professionally while enjoying unique perks like a games room and fitness classes. Join us to be part of a passionate team dedicated to delivering unforgettable experiences for fans worldwide.

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Contact Details:

Live Nation International Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Digital Product Marketing Manager

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!

Tip Number 2

Show off your skills! Create a portfolio that highlights your best work in digital product management. Whether it’s websites or apps, make sure it’s easy to navigate and showcases your achievements. This will give you an edge when chatting with potential employers.

Tip Number 3

Prepare for interviews by researching the company and its products. Understand their digital landscape and think about how you can contribute. Bring ideas to the table during your interview – it shows initiative and passion for the role!

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get those applications in and let’s make some magic happen!

We think you need these skills to ace Digital Product Marketing Manager

Digital Product Management
Website Development
App Development
Content Management Systems (CMS)
Digital Project Management
Data Analysis
Google Analytics 4 (GA4)

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with digital products, especially in developing websites and apps. We want to see how your skills align with what we're looking for!

Show Your Passion:Let your love for live music and digital innovation shine through in your application. We’re all about that passion here at StudySmarter, so don’t hold back on sharing why you’re excited about this role!

Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate immaculate attention to detail, so make sure your writing is polished and free of errors. It reflects your communication skills!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re proactive and ready to take the next step with us!

How to prepare for a job interview at Live Nation International

Know Your Digital Products

Before the interview, dive deep into the digital products that Live Nation offers. Familiarise yourself with their websites and apps, and think about how you would enhance user experience or drive ticket sales. This shows your genuine interest and understanding of the role.

Showcase Your Project Management Skills

Be ready to discuss your experience in managing multiple digital projects under tight deadlines. Prepare specific examples where you successfully led a project from conception to launch, highlighting your problem-solving skills and attention to detail.

Demonstrate Data Savvy

Since data analysis is key for this role, brush up on your knowledge of tools like GA4. Be prepared to discuss how you've used data to inform decisions in past roles, and think of ways you could leverage data to improve Live Nation's digital products.

Emphasise Team Collaboration

Live Nation values teamwork, so be sure to highlight your collaborative experiences. Share stories that illustrate your ability to work well with diverse teams, especially in fast-paced environments, and how you’ve contributed to achieving shared goals.