At a Glance
- Tasks: Lead marketing campaigns for exciting live music tours across EMEA.
- Company: Join Live Nation, the world's top live entertainment company, promoting thousands of shows and festivals.
- Benefits: Enjoy unlimited leave, free concert tickets, gym access, and a vibrant office culture.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Be part of a passionate team that connects fans with their favourite artists in a fun environment.
- Qualifications: Experience in live music marketing and strong communication skills are essential.
The predicted salary is between 43200 - 72000 £ per year.
Job Summary:
Company: Live Nation
Department: Global Touring
Location: Farringdon, London
Reports to: Senior Marketing Director, International
Working Hours: Full time
Job Type: Permanent
Role Description
The Director of Tour Marketing will be part of the Tour Marketing team which is responsible for supporting our artist agency and management representative partners in the development of marketing campaigns for internationally booked club, theatre, arena, and stadium tours across EMEA. This person will provide best in class service and foster strong relationships with our partners. They will act as a strategic partner to our clients in developing marketing plans and work internally with subject matter experts to develop the most innovative and effective marketing proposals. Bottom line, they are responsible for elevating the level of service we provide to our touring clients.
What it’s like to work in the Team
Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. The EMEA Global Touring team is a diverse group of individuals, made up of promoters, marketing, ticketing, finance and production. We foster a fun and upbeat work culture with no shortage of opportunities.
We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.
What we can offer you
Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.
Who you are
A relationship driven individual who is passionate about live music and the future of marketing. You are a natural leader and are able to manage and motivate a team to deliver. You are an excellent communicator and relationship builder and develop and maintain strong professional relationships with both internal and external stakeholders. You are a partner to our client and artist teams, not an order taker - you help advise and collaborate with them to balance priorities and ensure we are developing the best marketing plans to achieve their goals. You are adept at translating client and artist needs into actionable insights and can clearly communicate with internal teams to deliver marketing plans that meet their goals. You work well in a collaborative, fast paced environment and are excited about the future of live event marketing. You are an expert at managing multiple projects, stakeholders, and priorities at the same time. You are passionate about music and being part of a team that connects fans to the artists they love.
Competencies / Skills / Knowledge / Experience
- Substantial marketing experience in live music entertainment or industry related field
- Proven track record of outstanding client relationships
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
- Strong written and oral communication skills
- Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management
- Ability to prioritise and meet deadlines
- Excellent organisational skills and attention to detail
- Strong time management skills and attention to detail
- Ability to recognise and define problems, collect information, establish facts, and implement innovative solutions
- Strong Microsoft Office Suite, G-Suite skills
- Ability to learn and efficiently use project management software/tools
Behaviours
The following attributes determine how the role will be carried out and are required to be a success
- Work well in a team environment
- Ability to adapt, communicate and manage in a fast-paced environment
- Highly organised with a proactive work ethic
- Passionate about music and live experiences
- Creativity skills and problem-solving aptitude
What the role includes
- Act as the key internal contact for artist management teams for Live Nation Tours
- Create and maintain relationships with external company partners, including artists, managers, and agents, to provide excellent client services
- Work cross functionally with various internal teams to guide the development of tour marketing campaigns for multiple Live Nation tours
- Develop detailed briefs for international promoters and marketing teams to produce industry-leading campaigns
- Analyse past purchaser data and use research tools to drive decisions and shape marketing strategy for tours
- Manage marketing budgets for tours to achieve business objectives
- Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, promotions, media events and PR and content creation
- Coordinate the development of tour assets including radio spots, TV spots, video ad units, static banner assets, social content, etc. in partnership with creative teams
- Work with internal stakeholders to provide post show marketing analytics recaps to artists
- Develop established relationship and partnership with Talent Buyers on Touring and Talent team
- Work closely with Live Nation Partnership teams to develop and fulfil partner agreements
- Manage pre-show/day of show press with press teams for Live Nation concerts – on occasion acting as contact for international media
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
The Company
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit
APPLICATION DEADLINE: Wednesday 30th July 2025. We reserve the right to close applications at any time so encourage early application where possible.
#LI-SL1
#J-18808-LjbffrTour Marketing Director in London employer: Live Nation Entertainment
Live Nation is an exceptional employer, offering a vibrant work culture in the heart of Farringdon, London, where passion for live music thrives. Employees enjoy impressive benefits such as unlimited annual leave, access to shows and festivals, and a beautifully designed office equipped with amenities like a games room and fitness classes. With a strong focus on personal and professional growth, Live Nation fosters an inclusive environment that encourages creativity and collaboration, making it an ideal place for those looking to make a meaningful impact in the live entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Tour Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Live Nation Entertainment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Live Nation Entertainment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Live Nation Entertainment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Live Nation Entertainment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Tour Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Live Nation Entertainment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Live Nation Entertainment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Live Nation Entertainment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Live Nation Entertainment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Live Nation Entertainment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Live Nation Entertainment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
