At a Glance
- Tasks: Manage email campaigns for exciting festivals and collaborate with diverse teams.
- Company: Join Live Nation, a leader in live entertainment with a vibrant culture.
- Benefits: Enjoy unlimited leave, festival tickets, gym access, and regular fun events.
- Other info: Inclusive workplace that values your unique talents and promotes personal growth.
- Why this job: Be part of a dynamic team shaping the future of festival marketing.
- Qualifications: Experience in digital marketing, especially email, and strong data analysis skills.
The predicted salary is between 35000 - 45000 £ per year.
Day‑to‑day audience and email management across a portfolio of festival brands, including a comprehensive test and refine programme. Support the Senior Digital Marketing Manager – CRM on data management and collection in line with CRM strategy. Work with a variety of teams and stakeholders across the business, adapting to different festival audiences and brand identities. Also support the shared team goal to grow reach, engagement and first‑party data.
What We Can Offer You
Live Nation offers impressive employee benefits, including tickets to shows and festivals, unlimited annual leave, a beautiful office in the Farmiloe Building, access to an arcade in the basement, onsite gym equipment, fitness and meditation classes, a fully stocked complimentary coffee bar, subsidised lunch options, and regular staff events in our atrium stage space.
Who You Are
- Demonstrable experience in digital marketing specifically in email marketing and audiences, with a clear understanding of the importance of first‑party data
- Ability to manage multiple projects to completion under concurrent, rigorous deadlines
- You thrive in a fast‑paced environment
- Exceptional communication skills – written and verbal
- A passion for email marketing – understanding what makes them tick (and click)
- Detail oriented – immaculate attention to detail
- Confident and experienced data analyst – demonstrable interest in deriving actionable insights from web analytics
- Comfortable with segmenting and streamlining data
- Confident in strategic planning to improve future emails
- Confident in working with multiple teams to deliver actionable results
- Ability to tweak HTML and build email templates
- Skilled in presenting regularly on multiple areas of email marketing
- Skilled at using Microsoft Office
- Experience using Adobe Photoshop, with an eye for visuals
- Experience using Salesforce Marketing Cloud or a similar platform
Behaviours
- Passion for live music
- Proactive, self‑starter and a team player
- Able to work in evenings and weekends when necessary
What The Role Includes
- Day to day running of email programmes for a portfolio of festivals
- Working with the Senior Digital Marketing Manager – CRM, making sure key festival moments are covered with email marketing and offering creative ideas for wider email campaigns
- Create regular emails and design new email templates for multiple festivals across the UK
- Reporting on key metrics to identify strengths and opportunities / inform future strategy
- Tailor emails as required and use design tweaks to improve email performance
- Build targeted audiences for a variety of festivals across the UK, ensure first party data collection is at the forefront of your strategy and focus on data retainment for current contacts
- Working with the Senior Digital Marketing Manager – CRM, create new automated email journeys
- Running regular tests on sends to make sure we’re constantly refining our strategy
- Data management: Supporting the Senior Digital Marketing Manager – CRM
- Stakeholder management: Aligning with a variety of teams across the business on email briefs and dealing with a variety of requests, making sure each festival is given optimal support via email
- Deputise for the Senior Digital Marketing Manager - CRM when needed
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Live Nation Entertainment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Live Nation Entertainment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Live Nation Entertainment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Live Nation Entertainment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Live Nation Entertainment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Live Nation Entertainment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Live Nation Entertainment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Live Nation Entertainment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Live Nation Entertainment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Live Nation Entertainment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
