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For Companies At a Glance
- Tasks: Lead paid social campaigns across international markets and optimise for performance.
- Company: Join Ticketmaster, a global leader in live entertainment.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for growth.
- Why this job: Make an impact on millions of fans while developing your marketing skills.
- Qualifications: Experience in paid social campaigns and strong analytical skills required.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
The predicted salary is between 50000 - 70000 £ per year.
Location: London, United Kingdom
Division: Ticketmaster International
Line Manager: Performance Marketing Manager (Social & Programmatic)
Contract: Permanent, Full-Time
THE TEAM
Ticketmaster International, a Live Nation Entertainment company, is currently seeking a highly motivated and data-oriented Performance Marketing Executive (Social) to join the International Marketing team. Our mission is to grow Ticketmaster’s EMEA, APAC & LATAM business by delivering efficient and creative solutions to all 30+ markets we support.
THE JOB
Reporting into our Performance Marketing Manager (Social & Programmatic), you will own paid social campaign execution and performance across our international markets. You’ll be a member of a dynamic, international team while working for one of the biggest names in live entertainment. You will maintain strong working relationships with the broader international team, local market stakeholders around the world as well as our platform partners. You will be the hands-on expert when it comes to the campaign creation, optimisation, measurement and reporting of Paid Social; constantly informing best practice and strategies to drive better efficiency and scalability. You will be supporting the team with client Programmatic campaign execution (banner and video ads), learning this skill set as you go.
To be successful in this role you should have excellent communication skills, data-driven decision-making skills and strong attention to detail. You will be challenged to propose and execute new ideas and establish best practices for campaigns and the teams. You’ll get to see your campaigns live across 30+ different countries, reaching more than 50 million fans a year, whilst enjoying a great and supportive working environment.
What You Will Be Doing
- Hands-on day-to-day execution and optimisation of paid social campaigns across EMEA, APAC & LATAM
- Independently improve our use of campaign automation and run smarter, more effective campaigns
- Support programmatic campaign execution (banner & video) across 30+ markets that deliver on performance targets.
- Leverage AI to improve our campaign performance, reporting, testing roadmap and to find optimisation opportunities in your campaigns.
- Own weekly programmatic reporting against commercial objectives within the team, with monthly and quarterly reports to stakeholders.
- Regularly conducting hygiene checks and account maintenance to protect performance.
- Drive a rigorous testing and optimisation culture, implementing a framework to continuously drive incremental campaign impact and identify areas of opportunity
- Monitor competitor and industry trends to inform investment, including emerging channels and measurement changes.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
- Hands-on experience executing, optimising and reporting on paid social campaigns using Meta Business Manager or TikTok Business Manager.
- Experience using product feeds to automate paid social campaigns
- Previously worked on medium to big paid media budgets with a strong record of delivering growth and ROI improvement through data-driven decision making
- Strong project management and time management skills, ability to respond to shifting priorities in a fast-paced working environment.
- High attention to detail and strong analytical ability when dealing with large data sets (preferred tools: Google Analytics, Excel, DOMO…).
- Creative thinking with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
- Bachelor's degree or equivalent experience
Desired Requirements
- Experience with Programmatic tools (incl. Campaign Manager and DV360 or The Tradedesk) or Google Display Network / YouTube campaigns.
- Experience working on e-commerce businesses or equivalent industries with large inventory.
- Meta Certification a plus
You (behavioural Skills)
- You have strong paid social experience, preferably in an international setting.
- Exceptional verbal and written communication and presentation skills - you will be the go-to person for campaign and channel insight.
- You are able to work in a dynamic, fast paced environment, with various teams around the world, where you can continue to improve and progress your marketing knowledge of paid social and analytics.
- Exceptional interpersonal skills are a prerequisite for success. Proven ability to influence stakeholders.
- Enthusiastic, self-motivated individual
- Ability to effectively manage targets and deadlines
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our Work Is Guided By Our Values
- Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
- Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.
- Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.
- Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Global Paid Social Campaigns Lead – Data-Driven Growth employer: Live Nation Entertainment
Contact Detail:
Live Nation Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Paid Social Campaigns Lead – Data-Driven Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give you an edge during interviews and help demonstrate your data-driven approach to performance marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals, especially in optimising paid social strategies across international markets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Ticketmaster.
We think you need these skills to ace Global Paid Social Campaigns Lead – Data-Driven Growth
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience with paid social campaigns and data-driven decision-making, as these are key for us at Ticketmaster.
Show Off Your Skills: Don’t hold back on showcasing your hands-on experience with tools like Meta Business Manager or TikTok Business Manager. We want to see how you’ve used these to drive growth and ROI in your previous roles.
Be Data-Driven: Since we’re all about data here, include specific examples of how you've leveraged analytics to optimise campaigns. Mention any tools you’ve used, like Google Analytics or Excel, to demonstrate your analytical skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our international team!
How to prepare for a job interview at Live Nation Entertainment
✨Know Your Data
As a Global Paid Social Campaigns Lead, you'll need to demonstrate your data-driven decision-making skills. Brush up on your experience with tools like Google Analytics and Excel, and be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Creativity
This role requires creative thinking to drive new ideas and concepts. Prepare examples of innovative campaigns you've executed or proposed, and be ready to discuss how you can bring that creativity to Ticketmaster's international marketing team.
✨Understand the Market
Familiarise yourself with the latest trends in paid social and programmatic advertising. Be prepared to discuss competitor strategies and how you would leverage AI and automation to improve campaign performance across different markets.
✨Communicate Effectively
Exceptional communication skills are key for this role. Practice articulating your thoughts clearly and confidently, especially when discussing complex data insights or campaign results. Remember, you'll need to influence stakeholders, so being persuasive is crucial!