Digital Media Lead (Planning and Buying)

Digital Media Lead (Planning and Buying)

Join to apply for the Digital Media Lead (Planning and Buying) role at Live Nation Entertainment

Job Summary

Company: Live Nation
Department: International Media Services
Location: Farringdon, London
Reports to: Head of Digital Planning and Strategy
Working Hours: Full time
Job Type: Permanent

The London-based International Media Services team for Live Nation Entertainment is looking for a Digital Media Lead (Planning and Buying) to join the team. You will work with the sponsorship and marketing teams across our international portfolio of websites, including festivals and venues, in over 50 markets. The International Media Services team is responsible for planning and delivering digital programmes for sponsors across multiple digital touch points including social media amplification, owned and operated ad network audience extension using our first‑party data. This senior role blends hands‑on execution and team mentorship. You’ll manage a small team of media buyers, guiding them through campaign setup, optimisation and reporting. You will also be responsible for creating best‑in‑class media plans that answer client objectives.

What It’s Like To Work In The Team

The International Media Services team is a fast‑moving fun environment to work in. Communication with sponsorship and marketing teams in various markets daily makes each day different to the next. Our team is made up of a diverse group of individuals who share the same passion for our core mission. We have a fun atmosphere within the team, which helps us maintain an open, approachable department. We are committed to working as a team and support each other to achieve wins. The team has been growing rapidly over the last few years and is on track to expand further.

What We Can Offer You

Live Nation offers impressive employee benefits including tickets to shows and festivals, unlimited annual leave, access to the Farmiloe Building in Farringdon, London—with an arcade games basement, onsite gym equipment plus fitness and meditation classes, a fully stocked complimentary coffee bar with a barista, heavily subsidised lunch options, and regular staff events in our atrium stage space, including hosting speakers and open‑mic nights.

Who You Are

Competencies / Skills / Knowledge / Experience

• Demonstrable experience in digital media planning and buying. Ideally entertainment, music, or sports sponsorship and across multiple markets
• Expertise of paid social (Meta, TikTok, YouTube etc.) and programmatic platforms (DV360, The Trade Desk) a plus.
• Knowledge of advertising operations, programmatic, advertising technology, optimisation practices, ad serving technologies and best practices.
• Demonstrable experience using Meta Business and Ads Manager, TikTok Ads Manager and Google DV360.
• Experience managing or mentoring media buying teams and driving operational excellence.
• Proven track record of managing and optimising multi-channel campaigns with complex stakeholder needs.
• Expertise within audience targeting, data-driven optimisation, and campaign analytics.
• Ability to translate campaign performance data into clear insights and storytelling for clients and partners.
• Exceptional collaboration and communication skills, with a proactive and solutions-focused approach.
• Experience within other social media platforms a plus (Snapchat, LinkedIn, Discord etc.).
• Experience using Google Analytics a plus.
• Working in a fast-paced international environment a plus.
• Excellent time management skills
• Excellent interpersonal skills

Behaviours

• Detail orientated and highly organised.
• Excellent team player but also able to work independently – able to contribute and collaborate with internal team members, sponsorship and account management teams and stakeholders.
• Ability to work under pressure to meet tight deadlines.
• Willingness to go above and beyond the set responsibilities.
• A problem solver.
• Strategic and curious – able to dig into data, experiment with new media solutions, and stay ahead of industry trends.

What The Role Includes

• Translate sponsorship briefs into actionable media plans across social, programmatic, video and owned and operated platforms.
• Utilise tools like Google Analytics, DV360 and Meta Business Manager to provide in-depth analysis and actionable insights. Translate complex data into strategic recommendations.
• Oversee campaign setup, trafficking, pacing, and optimisation across Meta, TikTok, YouTube and Google DV360.
• Monitor live campaigns to ensure flawless delivery, optimal performance, and efficient budget allocation balancing profit and surpassing sponsor objectives.
• Lead cross‑channel optimisation to ensure delivery in full and performance to benchmarks.
• Supervise delivery of insightful campaign wrap reports with actionable recommendations for both internal teams and brand partners.
• Lead the development of best practices in campaign execution, measurement and attribution.
• Manage and mentor a team of media buyers, providing strategic guidance and technical oversight.
• Set priorities, review performance data, and ensure all campaigns meet delivery and reporting standards.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programmes that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

APPLICATION DEADLINE

Wednesday 3rd December 2025. We reserve the right to close applications at any time so encourage early application where possible.