At a Glance
- Tasks: Lead marketing strategies and campaigns for innovative B2B services in a dynamic environment.
- Company: Join an award-winning SaaS company transforming the dental market with cutting-edge solutions.
- Benefits: Enjoy a flexible work schedule, collaborative culture, and opportunities for professional growth.
- Why this job: Make a real impact in a trusted business while working with a passionate team.
- Qualifications: B2B marketing experience, strong digital skills, and a degree in Marketing or related field required.
- Other info: This role is based in Hertfordshire, with 3 days in the office.
The predicted salary is between 36000 - 60000 £ per year.
This role is 3 days in the office (Hertfordshire).
About the Company
This award-winning B2B SaaS company delivers innovative solutions designed to help businesses streamline operations, boost efficiency, and elevate customer engagement. Known for its commitment to innovation and customer success, the company is experiencing rapid growth and is looking to expand its team with driven professionals.
About the role
As part of this growth, the company is hiring a Marketing Manager—an ideal role for someone who thrives in a dynamic, entrepreneurial setting. The position offers the autonomy to shape how services are launched and scaled, while being supported by a collaborative team with a 30-year legacy and a 70% share of voice in the UK dental market. The Marketing Manager will work cross-functionally to bring new services to market, build brand visibility, generate qualified leads, and define success metrics. This is a rare opportunity to make a tangible impact—helping shape the future of a trusted, disruptive business.
Key Responsibilities:
- Lead the development and execution of go-to-market plans for the company’s new service offerings, including Compliance, Consent, CPD, and Practice Marketing.
- Take ownership of campaign planning and performance reporting to ensure all marketing activity delivers measurable outcomes aligned with broader business objectives.
- Manage and update associated product websites, ensuring content remains accurate, compliant, user-friendly, and SEO-optimised.
- Work closely with content, sales, design, and digital teams to deliver cohesive, on-brand campaigns across various channels.
- Identify market trends and customer challenges to help shape the future roadmap of service offerings.
- Use marketing tools such as CRM systems, Google Analytics, and email/social platforms to monitor, analyse, and optimise performance.
- Build and maintain trust with customers through high-quality, compliant, and accurate marketing content.
- Champion the voice of the customer internally to ensure all messaging aligns with product-market fit.
- Contribute to a collaborative, inquisitive culture driven by continuous improvement.
Required Experience & Qualifications:
- Demonstrable B2B marketing experience—preferably within dental, healthcare, or other regulated professional services sectors.
- Proven track record of planning and executing integrated multi-channel marketing campaigns that drive engagement and generate leads.
- Strong digital marketing expertise, including knowledge of email, social media, paid media, SEO, and website content management.
- Experience managing websites using WordPress or a similar CMS, with the ability to update content, make basic edits, and liaise with developers when necessary.
- Data-literate and confident using metrics to test, learn, and refine campaigns.
- Excellent attention to detail and strong written communication skills.
- Experience launching new products or services is highly desirable.
- Proactive, self-motivated, and able to work independently to drive progress.
- Comfortable in a dynamic, fast-paced environment with shifting priorities and opportunities for growth.
- Degree-level education in Marketing, Business, or a related field—or equivalent professional experience.
Marketing Manager employer: Live Digital - SaaS Recruitment Agency
Contact Detail:
Live Digital - SaaS Recruitment Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the B2B SaaS landscape, particularly in the dental and healthcare sectors. Understanding the specific challenges and trends in these industries will help you speak confidently about how your experience aligns with the company's goals.
✨Tip Number 2
Showcase your ability to manage integrated multi-channel marketing campaigns by preparing examples of past successes. Be ready to discuss how you measured outcomes and adjusted strategies based on data insights, as this is crucial for the role.
✨Tip Number 3
Highlight your digital marketing expertise, especially with tools like Google Analytics and CRM systems. Being able to demonstrate your proficiency in using these tools to optimise campaign performance will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with website management, particularly using WordPress or similar CMS platforms. Being able to talk about how you've ensured content is accurate, compliant, and SEO-optimised will be a significant advantage.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, especially in the dental or healthcare sectors. Use specific examples of campaigns you've executed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the key responsibilities outlined in the job description, particularly your experience with integrated multi-channel marketing campaigns.
Showcase Your Digital Skills: Emphasise your digital marketing expertise in your application. Mention specific tools you’ve used, such as CRM systems, Google Analytics, and any experience with SEO and website management, particularly with WordPress.
Highlight Your Analytical Abilities: Demonstrate your data literacy by providing examples of how you've used metrics to refine marketing strategies. This will show that you can drive measurable outcomes, which is crucial for the Marketing Manager role.
How to prepare for a job interview at Live Digital - SaaS Recruitment Agency
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous B2B marketing roles, especially if you've worked in the dental or healthcare sectors. Be prepared to discuss specific campaigns you've executed and the measurable outcomes they achieved.
✨Demonstrate Digital Savvy
Since the role requires strong digital marketing expertise, be ready to talk about your experience with various digital tools. Discuss how you've used CRM systems, Google Analytics, and social media platforms to optimise marketing performance.
✨Prepare for Collaborative Scenarios
This position involves working cross-functionally, so think of examples where you've successfully collaborated with content, sales, and design teams. Highlight how you ensured cohesive messaging across different channels.
✨Emphasise Your Proactive Nature
The company is looking for someone who can work independently and drive progress. Share instances where you've taken initiative in past roles, particularly in launching new products or services, to demonstrate your self-motivation.