Digital Marketing Manager - 4 days Remote

The Company

A leading auction company are looking for a Digital Marketing Manager to join their team.

The Role

You’ll be joining a dynamic, fast-growing tech startup that’s revolutionizing the auction and e-commerce industries. In this role, you’ll collaborate with some of the world’s most inspiring brands and individuals while being part of a creative, supportive, and agile team that values innovation and teamwork.

Working closely with the CEO and Social Media Manager, you’ll help shape the company’s future by leading and executing impactful marketing strategies.

As the first in-house Digital Marketing Manager, this is a unique opportunity to play a key role at the onset of a new phase of rapid growth and to develop a digital marketing strategy driven by your vision and expertise.

Key Responsibilities

Digital Marketing Strategy

• Collaborate with the CEO to design and refine a comprehensive digital marketing strategy aligned with business and product objectives.
• Work closely with the UX/UI Designer and Social Media Manager to maintain a consistent and cohesive brand experience across all platforms.

SEO & Content Optimization

• Create and implement content strategies to drive organic traffic and engagement for both the Indy.auction software and The Auction Collective marketing platform.
• Optimize website content, landing pages, and blogs for improved search engine performance.

Campaign Management

• Plan, execute, and manage multi-channel marketing campaigns to boost brand visibility and audience engagement.
• Strategize, launch, and monitor pay-per-click (PPC) campaigns to drive traffic and achieve conversions.

Email Marketing

• Develop and manage an email marketing strategy, including targeted campaigns, newsletters, and automated drip sequences to convert leads.
• Oversee AI-driven outreach and cold outreach initiatives for lead generation.

Lead Generation

• Identify and execute lead-generation activities such as demo auctions, webinars, downloadable content, launch lists, and newsletters.
• Partner with the sales and product teams to enhance and expand lead acquisition funnels.

Agency Management

• Research, onboard, and manage relationships with digital marketing agencies.
• Coordinate campaign implementation and performance tracking to ensure maximum ROI.

Partnerships & Sponsorships

• Develop strategic placement opportunities, such as features in industry lists or listing sites (e.g., “Top 10 Auction Software”).
• Negotiate partnerships that extend our reach within target sectors.

Data Analytics & Tracking

• Leverage data and analytics to assess the effectiveness of digital marketing initiatives.
• Conduct A/B testing, track key KPIs, and generate performance reports to inform and optimize strategies.

About the new Digital Marketing Manager

They are seeking a passionate and proactive marketer who thrives on growing customer bases and building exceptional brands. As part of the hardworking and conscientious team with a strong startup culture, you should be a collaborative team player ready to take on tasks beyond your role when needed. We value inclusivity, engagement, and forward-thinking in our workplace, and we hope you share that philosophy.

The ideal candidate will have:

• Proven experience in digital marketing, ideally in the tech, B2B, auction, or e-commerce sectors.
• Strong expertise in SEO, content marketing, and email marketing best practices.
• Hands-on experience with lead generation activities and optimizing sales funnels.
• Proficiency with digital marketing tools such as Google Analytics, PPC platforms, email marketing software, Hubspot, and Lemlist.
• Excellent project management skills, with the ability to handle multiple projects simultaneously.
• A data-driven mindset, with strong analytical skills to assess and improve campaign performance.
• A strong work ethic, attention to detail, and the ability to manage a diverse workload with competing tasks and deadlines.