At a Glance
- Tasks: Lead strategy for key accounts, turning insights into impactful campaigns.
- Company: Join Live & Breathe, a creative agency blending creativity and commerce.
- Benefits: Supportive environment, personal growth opportunities, and a collaborative team culture.
- Other info: Dynamic role with opportunities for mentorship and career advancement.
- Why this job: Shape brand experiences that connect with audiences and drive results.
- Qualifications: 3+ years in strategy roles, strong communication, and creative thinking skills.
The predicted salary is between 45000 - 55000 £ per year.
At Live & Breathe, we blend creativity and commerce to craft powerful brand experiences that give our clients a competitive edge. A great idea is only great if it makes someone act: notice it, trust it, buy it, share it and stay with it. That’s why we work in the spaces between brand emotions and commerce outcomes. It’s a pressure point most agencies avoid. For us, it’s where the energy is. As a full-service creative agency, we specialise in delivering standout campaigns across brand activation, shopper, retail, and digital, helping brands connect with audiences in meaningful ways. For over 35 years, we’ve stayed independent – giving us the agility to move fast and act with intent. Our 75-strong team work to deliver experiences that land in today’s complex world of commerce. You’ll be part of a collaborative, fast-paced team that values bold thinking and celebrates creativity. We offer a supportive environment where ideas thrive, personal growth is encouraged, and every day presents new opportunities to exceed expectations—for our clients and each other.
Our Values
- Ambitious – We set the bar high – for the work, for each other, and for where we’re heading.
- Tenacious – We dig in. We keep going. We don’t fold at the first no.
- Curious – We ask questions, explore around the edges and stay open to what’s next.
- Conscientious – We care – about the craft, the outcome and the people around us.
Role Overview
As a Senior Strategist at Live & Breathe, you will play a pivotal role in shaping insight-driven strategies that connect brand, experience, and commerce. You will lead strategy across key accounts, owning the process from insight to comms planning and everything in between. Your remit will span commerce: retail, digital and social, loyalty, retail, and experiential and ATL. Working closely with creative, data and client teams, you’ll turn complex information into clear, actionable commerce‑centric strategies that drive results.
Key Responsibilities
- Strategic Leadership
- Lead strategy on designated accounts and contribute to cross‑agency initiatives.
- Own the strategic process from brief to delivery – data, research, insight generation, creative briefing, and client presentation.
- Facilitate workshops, run brainstorms, and guide creative thinking.
- Consumer and Cultural Insight
- Conduct and analyse qualitative and quantitative research.
- Translate insights into clear strategic implications and actionable opportunities.
- Combine cultural trends, audience behaviours, and brand data to inform thinking.
- Brief data and analytics on use of Sumara (in‑house research tool) and other planning tools.
- Creative Strategy
- Write sharp, focused briefs that unlock creative ideas that will deliver on the business objectives.
- Help shape creative development, ensuring strategic integrity throughout.
- Create decks, frameworks and strategic narratives that are engaging and cut through.
- Experience And Commerce Thinking
- Map end‑to‑end consumer and commerce ecosystems across physical and digital touchpoints.
- Develop strategies for commerce, retail, eCRM, Loyalty, and broader omnichannel activations.
- Collaborate with data and social teams to connect brand building to commerce outcome.
- Collaboration and Influence
- Contribute confidently to creative reviews, client conversations and workshops.
- Support and mentor junior planners; ensure quality control on strategic outputs.
- Present insights and strategies clearly and persuasively to internal and external audiences.
- Growth and Effectiveness
- Track campaign performance and effectiveness with data partners.
- Contribute to case studies, newsletters, measurement plans and continuous optimisation.
- Support new business efforts with insights, trends, and strategic storytelling.
Skills And Experience
- 3+ years experience in strategy roles in integrated or CX agencies.
- Experience working with multiple inputs – research, data, trends etc.
- Strong grasp of consumer behaviour, brand, and marketing thinking.
- Skilled in writing briefs, building decks, and presenting work to clients and creatives.
- Experience in communication plans, omnichannel strategy, journey mapping and toolkit development.
- Exceptional communicator and presenter.
Key Attributes
- Tenacious problem‑solver with strategic curiosity.
- Sharp synthesiser of data and culture.
- Clear, creative thinker who simplifies complexity.
- Collaborative team player.
Success Criteria and KPIs
- Client satisfaction and business growth.
- Clear, actionable strategies reflected in briefs and presentations.
- High quality, insight‑led creative output.
- Contribution to campaign effectiveness and new business wins.
- Quality and impact of strategic output.
- Positive feedback from clients, creative and client service.
Strategist employer: Live & Breathe
At Live & Breathe, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. Our commitment to personal growth and bold creativity ensures that every team member has the opportunity to thrive in their role, particularly as a Senior Strategist where you will lead impactful strategies across diverse accounts. With over 35 years of independence, we offer a dynamic environment that encourages innovative thinking and celebrates success, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on a job opening!
✨Tip Number 2
Show off your creativity! When you land that interview, think outside the box. Bring along a portfolio or a presentation that showcases your best work and how it aligns with the company’s values. Make them see how you can add value to their team!
✨Tip Number 3
Be prepared to discuss insights! Since the role is all about connecting brand and commerce, brush up on recent trends and consumer behaviours. Be ready to share your thoughts on how these insights can drive effective strategies for the agency.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our creative family at Live & Breathe. Don’t miss out!
We think you need these skills to ace Strategist
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and examples that reflect your unique approach to strategy. Remember, we value bold thinking, so don’t hold back!
Tailor Your Application:Make sure to tailor your application specifically for the Strategist role at Live & Breathe. Highlight your experience with integrated strategies and how you’ve successfully connected brand emotions with commerce outcomes in the past.
Be Insight-Driven:We love data and insights! In your application, showcase how you've used qualitative and quantitative research to inform your strategies. This will demonstrate your ability to turn complex information into actionable plans.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Live & Breathe
✨Know Your Brand Inside Out
Before the interview, dive deep into Live & Breathe's work and values. Familiarise yourself with their past campaigns and understand how they blend creativity with commerce. This will not only show your genuine interest but also help you align your answers with their ethos.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples from your previous roles where you've successfully led strategy or turned insights into actionable plans. Be ready to explain your thought process and how you tackled challenges, as this aligns perfectly with the role's focus on strategic leadership.
✨Emphasise Collaboration Skills
Since the role involves working closely with creative and data teams, highlight your experience in collaborative environments. Share stories that demonstrate your ability to facilitate workshops or brainstorm sessions, showcasing how you can guide creative thinking while ensuring strategic integrity.
✨Be Data-Driven and Insightful
Brush up on your understanding of consumer behaviour and market trends. Be prepared to discuss how you've used qualitative and quantitative research in the past to inform strategies. This will resonate well with the agency's emphasis on insight-driven approaches and effective campaign performance.
