At a Glance
- Tasks: Lead social media strategies and enhance client relationships with innovative ideas.
- Company: Join a dynamic agency focused on creative social solutions.
- Benefits: Flexible freelance role with performance bonuses for new client acquisition.
- Other info: Opportunity to work in a fast-paced, creative environment with growth potential.
- Why this job: Shape impactful social strategies and collaborate with talented teams.
- Qualifications: Proven experience in social strategy and strong client engagement skills.
The predicted salary is between 60000 - 80000 £ per year.
Live & Breathe is looking for a freelance Social Media Lead to help strengthen and grow our social offering across the agency. This is a senior freelance role for someone who can bring confident social leadership, fresh thinking, an existing client network and hands-on support across our client portfolio. We’re looking for someone who can help us make brilliant work even sharper, deepen our existing client relationships, and play an active role in opening up new social opportunities.
The right person will be comfortable shaping social strategy, guiding content direction, supporting creative development and production and working closely with client services, strategy and creative teams. They will bring a strong understanding of how brands need to show up across social today, from always-on content and campaign thinking to channel planning, community behaviour, technical platform nuance and performance. There is a performance bonus available for securing new clients.
The Role Will Focus On Three Key Areas:
- Existing clients: Bringing senior social leadership to current client relationships, helping teams spot opportunities, strengthen recommendations and deliver work with greater clarity and confidence.
- Growth opportunities: Helping us expand the role social plays within existing accounts, turning social thinking into a more valuable, measurable and creatively exciting part of our offer.
- New business: Supporting pitches, proposals and proactive thinking, with a clear ambition to help Live & Breathe win new social-led work.
We’re looking for someone collaborative, commercially aware and naturally plugged into the social landscape. Someone who can move quickly, bring structure when needed, and help clients feel they are in thoughtful, switched-on hands. This would suit a senior freelance social specialist who has led social work for agencies or brands before and is now looking to partner with an ambitious independent agency on a flexible basis.
Responsibilities:
- Client Partnership: Bring senior social leadership to selected Live & Breathe clients, helping teams build confidence, clarity and momentum. Understand client objectives, business priorities and audience behaviour, translating them into smart, commercially relevant social recommendations. Provide expert counsel on social best practice, platform developments and cultural shifts that can improve the work and strengthen client relationships.
- Creative & Strategic Excellence: Shape social strategies, content approaches and campaign recommendations that are insight-led, channel-smart and creatively strong. Work with strategy, creative, content, influencer and production teams to develop social ideas that feel native to the platforms, not simply adapted for them. Help raise the standard of social thinking across live work, proactive opportunities and new business responses. Support measurement thinking, helping teams define what success looks like and how performance should be understood.
- Collaboration & Team Support: Plug into existing teams with clarity, confidence and momentum. Support and upskill teams working across social briefs. Bring social expertise into pitches, workshops and proactive opportunities.
- Commercial Impact: Identify opportunities to grow social work within existing accounts. Help shape social scopes, proposals and recommendations clients can understand, value and buy. Support the agency in winning new social-led work.
- Operational Excellence: Help social projects run smoothly from strategy through to delivery. Bring clarity to roles, outputs, timings and decision-making. Maintain a high standard of social work across client and agency channels.
Key Attributes:
- Strategic, commercially sharp and culturally switched on.
- Collaborative, confident and generous with expertise.
- Able to bring structure without slowing things down.
- Senior enough to lead, flexible enough to plug in.
Success Criteria & KPIs:
- Stronger social leadership across existing client relationships.
- Growth of social work within current accounts.
- Contribution to new social-led opportunities, pitches or wins.
- Sharper social strategy, content thinking and measurement across selected projects.
- Positive feedback from clients and internal teams.
- Social work delivered with creative quality, commercial relevance and operational ease.
Skills:
- Proven experience in social strategy, social leadership or integrated social campaign development.
- Strong understanding of platforms, formats, creators, culture and technical management and performance.
- Proven ability to shape effective social campaigns and content strategies.
- Confident in senior client conversations, workshops, pitches and new business.
- Commercially aware, collaborative and comfortable working freelance within an agency team.
Additional Info:
- Proven experience in social strategy, social leadership or integrated social campaign development.
- Experience leading social work within an agency, brand or senior freelance capacity.
- Confidence in senior client conversations, workshops, pitches and new business settings.
- Ability to shape effective social campaigns, content strategies and channel recommendations.
- Commercial awareness, including the ability to identify opportunities and help turn social thinking into clear scopes and sellable work.
- Excellent communication, presentation and stakeholder management skills.
Social Media Lead employer: Live & Breathe
Live & Breathe is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for a freelance Social Media Lead looking to make a significant impact. With a focus on employee growth and the opportunity to work closely with creative and strategic teams, you will be empowered to shape innovative social strategies while enjoying the flexibility of freelance work. Located in a vibrant environment, we offer competitive performance bonuses and a chance to deepen client relationships, making this role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Social Media Lead
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Live & Breathe.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Live & Breathe and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Social Media Lead at Live & Breathe.
How to prepare for a job interview at Live & Breathe
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Live & Breathe.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Live & Breathe. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Live & Breathe.
