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For Companies At a Glance
- Tasks: Shape and promote Liva's digital health solutions across markets.
- Company: Join a pioneering digital health company with a purpose-driven mission.
- Benefits: Be part of a diverse team committed to employee well-being and career growth.
- Why this job: Make a real impact on health and well-being for millions.
- Qualifications: Experience in B2B product marketing, preferably in digital health or SaaS.
- Other info: Dynamic environment focused on innovation and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
Since our inception in 2015 in Denmark, Liva has been a pioneer in the field of digital behaviour change. Our ambition is to empower 1 million people by 2030 to improve their health and well-being by preventing and managing chronic conditions through digitally-powered, evidence-based lifestyle interventions.
Headquartered in Copenhagen and London, our collaborations with healthcare systems – including the NHS, life science companies and health insurers – allow us to impact lives at scale.
We have big ambitions and, to help us achieve these we\’re looking for a Product Marketing Director to join the team and help us to grow our business.
About the Role
As Product Marketing Director, you will play a key role in shaping how Liva\’s digital health solutions are positioned, packaged, and promoted across markets.
Positioned at the intersection of product, sales, and marketing, you will translate our clinically validated technology and outcomes into compelling value propositions that resonate with healthcare providers, life science partners, and insurers.
You will collaborate cross-functionally to support go-to-market strategies, sales enablement, and messaging that drives engagement and growth.
Key Responsibilities
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Define clear and differentiated product positioning and messaging that aligns with Liva\’s strategic goals.
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Lead go-to-market planning for new product features, services, and market expansions.
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Develop and maintain product marketing materials, including pitch decks, one-pagers, case studies, and FAQs.
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Partner with Product and Customer Success to integrate client feedback and user insights into marketing strategies.
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Collaborate with Demand Generation and Sales to align messaging across campaigns and touchpoints.
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Conduct competitive research and market analysis to refine positioning and GTM strategies.
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Support internal product education and training initiatives.
Experience and Skills
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Experience in leading B2B product marketing, preferably within digital health or SaaS
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Strong understanding of the healthcare landscape, with experience communicating with clinical, public, and payer audiences.
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Excellent stakeholder management and communication skills with the ability to distill complex topics into simple, impactful messages.
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Skilled in creating sales and marketing collateral that supports complex sales cycles.
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Data-driven mindset; confident working with outcomes and performance metrics.
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Experience working with cross-functional stakeholders in a dynamic, scale-up environment.
At Liva, we do not go to work just to work. We are a purpose-driven company, and we go to work every day to help people live better lives. Our purpose is in our DNA, and we are always on the lookout for talented people who are eager to evolve and build a life-changing career within global health tech.
We believe in doing business the right way. We are committed to both eliminating discrimination and encouraging diversity amongst our workforce. We are committed to developing a representative workforce at all levels, and maintaining a working environment that promotes the health and wellbeing of our employees. We will operate a fair, inclusive and transparent recruitment and selection process.
Product Marketing Director UK employer: Liva Healthcare
Contact Detail:
Liva Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director UK
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Liva. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for digital health! When you get the chance to speak with someone from Liva, share your thoughts on how technology can change lives. It’s all about making that personal connection.
✨Tip Number 3
Prepare for interviews by understanding Liva's mission and values. Be ready to discuss how your experience aligns with their goals. We want to see that you’re not just looking for a job, but a purpose-driven career!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Product Marketing Director UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Director role. Highlight your experience in B2B product marketing and how it aligns with Liva's mission to improve health and well-being.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles that showcase your ability to create compelling marketing materials and lead go-to-market strategies.
Be Data-Driven: Since we love a data-driven mindset, include metrics and outcomes from your previous work. Show us how your efforts have led to measurable success in marketing campaigns or product launches.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Liva!
How to prepare for a job interview at Liva Healthcare
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Liva's digital health solutions. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate compelling value propositions during the interview.
✨Showcase Your B2B Marketing Experience
Be ready to discuss your previous experience in B2B product marketing, especially within the digital health or SaaS sectors. Prepare specific examples of how you've successfully positioned products and engaged with healthcare providers or insurers.
✨Prepare for Stakeholder Management Questions
Expect questions about your stakeholder management skills. Think of instances where you've effectively communicated complex topics to diverse audiences. Highlight your ability to distil information into simple, impactful messages that resonate with different stakeholders.
✨Demonstrate a Data-Driven Mindset
Since the role requires a data-driven approach, be prepared to discuss how you've used performance metrics to inform your marketing strategies. Bring examples of how data has influenced your decisions and led to successful outcomes in past roles.