Brand Manager (FTC) in London

Brand Manager (FTC) in London

London Full-Time 36000 - 60000 £ / year (est.) On-site
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At a Glance

  • Tasks: Lead exciting campaigns and creative activations for a beloved snack brand.
  • Company: Join the dynamic team at Little Moons, a fast-growing B Corporation.
  • Benefits: Enjoy competitive salary, enhanced parental leave, and 25 days holiday.
  • Other info: Be part of an inclusive culture that values diversity and innovation.
  • Why this job: Make bold ideas happen and shape the future of snacking.
  • Qualifications: Experience in brand management and a passion for creativity.

The predicted salary is between 36000 - 60000 £ per year.

Little Moons are bite-sized, handheld balls of artisan gelato, cheesecake, and ganache wrapped in a soft and chewy rice flour dough to create a distinctive snack that’s bursting with flavour. Their rollout across Europe has been pioneered by sister and brother duo Vivien and Howard Wong, who founded Little Moons in 2010. The product’s roots are in high-end restaurants, but over the last six years, retail packs have swept the frozen snacking category in grocery and food service. Little Moons has rapidly established mochi, and frozen snacking, across Europe. In 2024 we generated more than £60m revenue, and in 2025 we continue to drive towards double digit growth. We are also a Certified B Corporation, which reflects our strong commitment to balancing profit and purpose.

This certification means we are part of a global community of businesses that meet high standards of social and environmental impact, reinforcing our dedication to making a meaningful difference. We are very proud of the culture that we have built at Little Moons. Not to stroke our own egos, but we are a great bunch of people – smart, passionate, interesting, and funny – who work hard to support and live our values, all the while keeping our mission in our forethoughts.

The Role:

We’re on the lookout for a Brand Manager (Maternity Cover) who’s ready to make bold ideas happen. This is your chance to take the reins on exciting campaigns, creative activations, and partnerships that spark conversations and keep Little Moons at the top of everyone’s snack list. Working closely with our Marketing & Innovation team, you’ll bring ideas to life in ways that feel fresh, impactful, and true to our brand. From shaping big launches to spotting opportunities for standout moments, you’ll keep Little Moons front and centre in the world of snacking.

We’re looking for someone who thrives in a fast-paced environment, loves solving challenges, and brings curiosity and energy to every project. If you’re ready to help shape what’s next for Little Moons, we’d love to hear from you.

Key Responsibilities:

  • Deliver culture-shaping campaigns and head-turning product launches that amplify brand relevance and generate real fame.
  • Lead cross-functional teams through high-velocity, start-up-style missions – uniting Marketing, Product, Tech, and Commercial around a shared vision.
  • Steer creative, media, and influencer partners to build stand-out work – delivered on time, on budget, and bursting with impact.
  • Spot friction fast, clear blockers, and keep projects moving at full throttle from concept to completion.
  • Hunt down and ignite high-impact partnerships, from breakout brands to culture-shaping creators.
  • Team up with the Social Media Manager to supercharge TikTok - ensuring your projects explode onto the platform, fuel community energy, and drive real fame.
  • Drive momentum behind the Brighter Future Sustainability Strategy and power the company’s connected OKRs forward.
  • Proven experience delivering impactful projects or innovation in consumer or brand-led environments.
  • A proactive self-starter who takes ownership and drives results.
  • Strong relationship-builder with excellent collaboration skills.
  • Experienced in small, fast-moving companies.
  • Positive, adaptable, and energised by high-pace, high-energy environments.

Some of the benefits of working here include:

  • Enhanced Baby Leave - new parents will be entitled to sixteen weeks off on full pay during the child’s first year of life (available to people who have worked for Little Moons for one year at Week 26 of pregnancy).
  • We understand that mental health matters. We partner with Health Assured to provide remote emotional support to team members.
  • Discretionary annual bonus based on company performance.
  • Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest.
  • Your holidays – We believe in finding your work-life alignment and encourage all staff to use their 25 days, plus public holidays.
  • Additional days off with long service.
  • Your Birthday off.
  • Team volunteer days.
  • Cycle to work scheme.

To be engaged, you must feel included and valued, so we have built, and nurtured, a culture where inclusiveness is not a buzzword, but a way of being. Our approach to diversity is simple – it’s about embracing everyone, and everyone is welcome at Little Moons. We are committed to welcoming everyone, regardless of gender identity, orientation or expression. We are diverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, brings diversity of thought, and connects us closer to our customers and the communities we serve.

All applicants must have the right to work in the United Kingdom.

Brand Manager (FTC) in London employer: Little Moons

At Little Moons, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values respect, trust, and collaboration. As a Raw Materials Technologist based in our Park Royal HQ, you'll enjoy a competitive salary, generous benefits including enhanced parental leave and mental health support, and ample opportunities for personal and professional growth. Join us to make a meaningful impact in food safety and quality while working in a supportive environment that encourages innovation and teamwork.

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Contact Details:

Little Moons Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Brand Manager (FTC) in London

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Little Moons and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Little Moons are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Little Moons on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Little Moons. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Brand Manager (FTC) in London

Brand Management
Campaign Development
Cross-Functional Team Leadership
Creative Strategy
Project Management
Partnership Development
Social Media Marketing

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Little Moons. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Little Moons:Show us that you’ve done your homework! In your application, briefly mention what you admire about Little Moons’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Little Moons

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Little Moons will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At Little Moons, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.