At a Glance
- Tasks: Drive brand engagement through innovative digital strategies and community building.
- Company: Join Little Freddie, the award-winning organic baby food brand making waves in the UK.
- Benefits: Flexible hybrid working, competitive salary, and a chance to shape a standout brand.
- Other info: Dynamic team environment with opportunities for creativity and professional growth.
- Why this job: Make a real impact on parents' lives while growing your marketing skills.
- Qualifications: 3+ years in digital marketing with strong copywriting and social media expertise.
The predicted salary is between 36000 - 60000 £ per year.
Little Freddie is the baby food brand built for parents. We make genuinely tasty, organic baby food that offers parents a helping hand during the weaning whirlwind. Founded in 2014 by Freddie's parents Piers and Tas, we've carefully developed a multi award‐winning range alongside our paediatric dietitian, who supports us with industry‐leading guidance and product development. Our growth across the UK has led us to be the #1 growing baby pouch brand – this is an excellent time to join the business, as we refocus our activity and strategy to be a truly standout brand in UK grocery.
Operating from our central London office, we manufacture and supply our organic baby food products to retailers both here in the UK and internationally, with presence in over 15 markets globally. We operate a hybrid flexible working pattern with an office base in Farringdon.
How you’ll help the team
We’re looking for a strategic Brand Engagement Manager / Brand Communications Manager to drive Little Freddie's brand‐building initiatives through direct management of our digital strategy. You’ll create and own a digital‐first plan that drives awareness and engagement amongst our target audience, always putting parents first to build real emotional connection. Reporting into the Marketing Manager, you’ll be responsible for nurturing our online community and building a measurable approach to digital growth.
What you’ll do day‐to‐day
- Help to define our campaign propositions, ensuring they create fame and build love for our brand through meaningful emotional connection with parents.
- Own the creation and implementation of the brand communications architecture, ensuring consistency against all touchpoints.
- Take ownership of the organic growth of our social media channels, including working with our in‐house creative to develop thumb‐stopping content.
- Run our email and blog pipeline, working with our paediatric dietitian and partner brands to ensure a consistent stream of valuable content.
- Ensure brand consistency across all commercial touchpoints.
- Maintain and update website content with SEO best practices in mind.
- Run small‐scale pilots and experiments to identify scalable growth opportunities, tracking metrics to help optimise content accordingly.
Who you are
You can demonstrate a love for consumer brands, you’re constantly looking to bring learnings from the outside‐in to make sure we’re at the forefront of excellent practice at any opportunity. You’re a driven and well‐organised individual with excellent communication skills. Your entrepreneurial mindset helps you to react with pace and agility to build brands that truly stand out in culture. You’re a digital native, able to spot opportunities that align with our brand mission and can strategise well to make sure your execution is of a high standard.
Experience you have
- 3+ years in digital marketing, brand engagement or brand campaign roles, ideally in FMCG.
- You’ve got strong copywriting skills and a keen eye for executing a sharp tone of voice, consistently.
- A demonstrable social media native: you’ve got a deep understanding of channels, trends, and best practices across Instagram, TikTok and Facebook.
- You’ve got creative execution in your locker and are evidence of data‐informed decision making; you can set KPIs and analyse performance comfortably.
- Platform literacy across Klaviyo, Figma, Canva, Sprout Social.
- Basic SEO knowledge for website content optimisation.
- Able to use your strong communication and presentation skills to manage senior stakeholders and peer relationships to make sure we’re always pushing ourselves forward.
Seniority level: Mid‐Senior level
Employment type: Contract
Job function: Marketing and Sales
Industries: Food and Beverage Services
Digital Brand Manager in London employer: Little Freddie Organic Baby Food
Little Freddie is an exceptional employer that prioritises the well-being of its employees while fostering a vibrant and innovative work culture. With a central London office and a hybrid flexible working pattern, team members enjoy a supportive environment that encourages personal and professional growth, alongside the opportunity to make a meaningful impact in the lives of parents and their children through our award-winning organic baby food products.
Contact Details:
Little Freddie Organic Baby Food Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Brand Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Little Freddie or similar brands. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your digital skills! Create a personal project or portfolio that highlights your expertise in digital marketing and brand engagement. Use platforms like Instagram or TikTok to showcase your creativity and understanding of trends. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for the interview by knowing Little Freddie inside out. Familiarise yourself with their products, values, and recent campaigns. Think about how you can contribute to their mission of connecting with parents emotionally. This will show you’re genuinely interested and ready to jump in!
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role. It’s a simple yet effective way to keep you top of mind as they make their decision.
We think you need these skills to ace Digital Brand Manager in London
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your love for consumer brands shine through! We want to see how you connect with Little Freddie's mission and values. Share any personal experiences or insights that demonstrate your enthusiasm for organic baby food and how it resonates with parents.
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Brand Manager role. Highlight your relevant experience in digital marketing and brand engagement, and don’t forget to mention specific campaigns you've worked on that align with our goals. We love seeing how your skills can directly contribute to our brand!
Be Creative and Authentic:We’re looking for someone who can bring a unique voice to our brand. Use your copywriting skills to craft an engaging application that reflects your personality. Show us your creative flair and how you can communicate effectively with our target audience of parents.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of the Little Freddie family right from the start!
How to prepare for a job interview at Little Freddie Organic Baby Food
✨Know Your Brand Inside Out
Before the interview, dive deep into Little Freddie's mission, values, and product range. Familiarise yourself with their digital presence and recent campaigns. This will not only show your genuine interest but also help you align your ideas with their brand vision.
✨Showcase Your Digital Savvy
Prepare to discuss specific digital marketing strategies you've successfully implemented in the past. Bring examples of how you've driven engagement on social media or improved SEO for previous brands. This will demonstrate your hands-on experience and understanding of the digital landscape.
✨Emphasise Emotional Connection
Little Freddie focuses on building emotional connections with parents. Think of ways you've created meaningful content or campaigns that resonate with audiences. Be ready to share these stories during the interview to highlight your ability to connect with consumers.
✨Ask Insightful Questions
Prepare thoughtful questions about Little Freddie's future plans, challenges in the market, or their approach to brand engagement. This shows you're not just interested in the role but are also thinking strategically about how you can contribute to their growth.
