At a Glance
- Tasks: Drive brand engagement through innovative digital strategies and community building.
- Company: Join Little Freddie, the award-winning organic baby food brand loved by parents.
- Benefits: Flexible hybrid working, competitive salary, and a chance to make a real impact.
- Other info: Dynamic team environment with opportunities for creativity and professional growth.
- Why this job: Be part of a growing brand that connects with parents and shapes the future of baby food.
- Qualifications: 3+ years in digital marketing, strong copywriting, and social media expertise.
The predicted salary is between 36000 - 60000 £ per year.
Little Freddie is the baby food brand built for parents. We make genuinely tasty, organic baby food that offers parents a helping hand during the weaning whirlwind. Founded in 2014 by Freddie’s parents Piers and Tas, we’ve carefully developed a multi award‑winning range alongside our paediatric dietitian, who supports us with industry‑leading guidance and product development. Our growth across the UK has led us to be the #1 growing baby pouch brand – this is an excellent time to join the business, as we refocus our activity and strategy to be a truly standout brand in UK grocery. Operating from our central London office, we manufacture and supply our organic baby food products to retailers both here in the UK and internationally, with presence in over 15 markets globally. We operate a hybrid flexible working pattern with an office base in Farringdon.
How you’ll help the team
We’re looking for a strategic Brand Engagement Manager / Brand Communications Manager to drive Little Freddie's brand‑building initiatives through direct management of our digital strategy. You’ll create and own a digital‑first plan that drives awareness and engagement amongst our target audience, always putting parents first to build real emotional connection. Reporting into the Marketing Manager, you’ll be responsible for nurturing our online community and building a measurable approach to digital growth.
What you’ll do day‑to‑day
- Help to define our campaign propositions, ensuring they create fame and build love for our brand through meaningful emotional connection with parents.
- Own the creation and implementation of the brand communications architecture, ensuring consistency against all touchpoints.
- Take ownership of the organic growth of our social media channels, including working with our in‑house creative to develop thumb‑stopping content.
- Run our email and blog pipeline, working with our paediatric dietitian and partner brands to ensure a consistent stream of valuable content.
- Ensure brand consistency across all commercial touchpoints.
- Maintain and update website content with SEO best practices in mind.
- Run small‑scale pilots and experiments to identify scalable growth opportunities, tracking metrics to help optimise content accordingly.
Who you are
You can demonstrate a love for consumer brands, you’re constantly looking to bring learnings from the outside‑in to make sure we’re at the forefront of excellent practice at any opportunity. You’re a driven and well‑organised individual with excellent communication skills. Your entrepreneurial mindset helps you to react with pace and agility to build brands that truly stand out in culture. You’re a digital native, able to spot opportunities that align with our brand mission and can strategise well to make sure your execution is of a high standard.
Experience you have
- 3+ years in digital marketing, brand engagement or brand campaign roles, ideally in FMCG.
- Strong copywriting skills and a keen eye for executing a sharp tone of voice, consistently.
- A demonstrable social media native: deep understanding of channels, trends, and best practices across Instagram, TikTok and Facebook.
- Creative execution and evidence of data‑informed decision making; able to set KPIs and analyse performance comfortably.
- Platform literacy across Klaviyo, Figma, Canva, Sprout Social.
- Basic SEO knowledge for website content optimisation.
- Able to use strong communication and presentation skills to manage senior stakeholders and peer relationships to make sure we’re always pushing ourselves forward.
Seniority level: Mid‑Senior level
Employment type: Contract
Job function: Marketing and Sales
Industries: Food and Beverage Services
Digital Brand Manager employer: Little Freddie Organic Baby Food
Little Freddie is an exceptional employer that prioritises the well-being of its employees while fostering a vibrant and innovative work culture. With a central London office and a hybrid flexible working pattern, team members enjoy a supportive environment that encourages personal and professional growth, alongside the opportunity to make a meaningful impact in the lives of parents and their children. Joining Little Freddie means being part of a passionate team dedicated to creating high-quality organic baby food, where your contributions directly influence brand engagement and community connection.
Contact Details:
Little Freddie Organic Baby Food Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Little Freddie. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your digital skills! Create a mini portfolio showcasing your best work in digital marketing and brand engagement. This could be anything from social media campaigns to blog posts that resonate with parents. Make it easy for them to see what you can bring to the table!
✨Tip Number 3
Prepare for the interview by diving deep into Little Freddie’s brand story and values. Be ready to discuss how your experience aligns with their mission of supporting parents. Authenticity goes a long way in making a connection!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Little Freddie family.
We think you need these skills to ace Digital Brand Manager
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your love for consumer brands shine through! We want to see how you connect with Little Freddie's mission and values. Share any personal experiences or insights that highlight why you're excited about joining our team.
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Brand Manager role. Highlight your relevant experience in digital marketing and brand engagement, and don’t forget to showcase your strong copywriting skills. We’re looking for someone who can communicate effectively and resonate with parents!
Be Data-Driven:We love a candidate who can back up their ideas with data! In your application, mention any metrics or KPIs you've worked with in previous roles. Show us how you've used data to inform your decisions and drive growth – it’s a key part of what we do at Little Freddie.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Little Freddie Organic Baby Food
✨Know Your Brand Inside Out
Before the interview, dive deep into Little Freddie's mission, values, and product range. Understand their unique selling points and how they connect with parents. This will not only show your enthusiasm but also help you align your answers with their brand ethos.
✨Showcase Your Digital Savvy
Prepare to discuss your experience with digital marketing strategies, especially in FMCG. Bring examples of successful campaigns you've managed, focusing on metrics and outcomes. Highlight your familiarity with platforms like Klaviyo and Sprout Social to demonstrate your technical skills.
✨Emphasise Emotional Connection
Since the role focuses on building emotional connections with parents, think of ways you've successfully engaged audiences in the past. Be ready to share specific examples of how you've created content that resonates emotionally and drives engagement.
✨Ask Insightful Questions
Prepare thoughtful questions about Little Freddie's future strategies and challenges in the digital space. This shows your genuine interest in the role and helps you gauge if the company aligns with your career goals. Plus, it gives you a chance to showcase your strategic thinking.
