At a Glance
- Tasks: Create engaging marketing campaigns and compelling content to promote literacy education.
- Company: Join Literacy Counts, a passionate team dedicated to improving children's reading and writing outcomes.
- Benefits: Starting salary of £27,000, full-time role in Chester with opportunities for growth.
- Other info: Dynamic environment with a focus on community building and collaboration.
- Why this job: Make a real difference in education while showcasing your creativity and storytelling skills.
- Qualifications: Experience in marketing campaigns, strong content creation skills, and a passion for education.
The predicted salary is between 35000 - 40000 £ per year.
We are looking to recruit a Marketing Executive, who has a passion for marketing and community building, to join our dynamic, growing Engagement (Marketing) Team.
At Literacy Counts, we are dedicated to improving outcomes for children in reading and writing.
Our multi award-winning resources and expert consultancy support schools in enhancing their English curriculum.
We are passionate about empowering educators to help all children reach their potential.
Interviews will take place on the 10th & 11th August 2026.
If you are due to be away during the stated dates, please include details in your application so that suitable alternatives can be explored.
Type
Full-Time, Permanent
Salary
Starting at £27,000 per anum
Location
Office based, Chester City Centre
We’re looking for a creative and enthusiastic Campaigns & Storytelling Executive to bring the Literacy Counts brand to life through engaging campaigns and authentic storytelling.
In this role, you will plan and deliver integrated marketing campaigns, support product launches and create compelling content that raises brand awareness, promotes our products and showcases the impact of Literacy Counts in schools.
Key responsibilities
- Plan and deliver marketing campaigns and support product launches.
- Create engaging content for social media, including photography and video.
- Develop case studies and school success stories.
- Manage website content and deliver email campaigns.
- Improve SEO, AEO and online visibility.
- Build and nurture online communities.
- Monitor campaign performance and recommend improvements.
- Collaborate with the Engagement and Consultancy teams.
This is an exciting opportunity for someone with strong communication and content creation skills who is passionate about making a difference in education.
- Experience planning and delivering marketing campaigns.
- Strong content creation skills across social media, websites and email.
- Experience creating and editing photography and video content.
- Excellent written and verbal communication skills.
- Strong organisational skills and the ability to manage multiple projects.
- Willingness to learn new skills for the role.
- Experience working in education or with schools is advantageous.
- Knowledge of SEO, AEO and website optimisation.
- Experience building online communities and brand advocacy.
- Ability to analyse campaign performance and identify improvements.
- A qualification in marketing, communications or a related field.
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Marketing Executive in Chester employer: Literacy Counts
At Literacy Counts, we pride ourselves on being an exceptional employer dedicated to fostering a supportive and innovative work environment in the heart of Chester City Centre. Our commitment to employee growth is reflected in our dynamic culture that encourages creativity and collaboration, while our focus on meaningful outcomes for children ensures that your work will have a lasting impact. Join us to be part of a passionate team that values your contributions and offers opportunities for professional development in the field of education.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Chester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Literacy Counts and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Literacy Counts are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Literacy Counts on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Literacy Counts. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Chester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Literacy Counts. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Literacy Counts:Show us that you’ve done your homework! In your application, briefly mention what you admire about Literacy Counts’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Literacy Counts
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Literacy Counts will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Literacy Counts, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
