Sales Executive

Role: Sales Executive

Reports to: Founder

Location: Flexible (ideally Europe/UK/U.S)

About the role

Litecard is a seed/Series A B2B SaaS platform scaling across multiple regions, partner models, and customer segments. This role exists to directly drive revenue growth by owning both new logo acquisition (hunt) and expansion of existing accounts (farm). This is a hands-on, quota-carrying role. You will be responsible for originating deals, progressing them end-to-end, and growing accounts over time. You will operate with high autonomy and are expected to be commercially sharp, disciplined, and outcome-driven.

What you will do

• You will actively hunt for new business across your assigned regions and verticals, using outbound, inbound follow-up, partners, and self-sourced opportunities.
• You will own the full sales cycle from first contact to close.
• You will farm and expand existing accounts by identifying upsell opportunities, new use cases, additional regions, or increased volume.
• You will treat closed deals as long-term revenue assets, not one-off wins.
• You will run structured sales motions, including discovery, qualification, solution framing, pricing discussions, and closing, with a clear understanding of what Litecard can and cannot deliver.
• You will work closely with the founder and customer success to ensure deals are commercially sound, technically feasible, and ready for delivery before closing.
• You will manage and maintain a healthy pipeline. Forecasting, deal notes, and next steps must be clear and up to date.
• You will be accountable for your number, not just activity.
• You will represent Litecard credibly to mid-market and enterprise customers, including brands, retailers, agencies, and platform partners.
• You will feed market insight back into the business, surfacing patterns in objections, pricing sensitivity, competitor positioning, and regional differences.

What success looks like

• Within the first 60–90 days, you are closing your first deals and building a predictable pipeline.
• You understand Litecard’s ICP, sales motion, and buying personas across regions.
• Within six months, you are consistently hitting targets, expanding existing accounts, and operating with minimal founder involvement in day-to-day deal management.
• Over time, you are seen as a reliable revenue owner who can be trusted with larger accounts, partner-led deals, and new markets.

Who you are

• You are a closer.
• You are comfortable with outbound, ambiguity, and building a pipeline from scratch.
• You have experience selling B2B SaaS or platform products, ideally with mid-market or enterprise customers and multi-stakeholder buying processes.
• You are commercially disciplined, understanding pricing, margin, deal structure, and the long-term value of accounts.
• You communicate clearly and directly, able to run senior conversations without over-selling or under-preparing.
• You are self-directed and accountable, not needing constant oversight to perform.
• You are comfortable working across time zones and cultures.

What this role is not

• This is not a lead qualification role.
• This is not an account management-only role.
• This is not a passive inbound sales role.
• This is a revenue ownership role with real accountability.

Compensation

AUD 85-100k/year, depending on experience. Commission structure included with meaningful upside tied directly to performance.

You will have a meaningful opportunity to be part of a scaling business in its most aggressive growth phases, facing many impactful challenges and working with some of the largest brands globally to reshape their marketing strategy and technology stack with Litecard.

If you have any questions, please feel free to contact or apply by sending your CV to hr@litecard.com.au

Appendix A: Sales Executive – 30 / 60 / 90 Day Success Plan

First 30 days: Learn fast, build pipeline. The focus is understanding the product, market, and sales motion, while starting pipeline creation immediately. You will fully understand Litecard’s product, core use cases, pricing model, and delivery constraints. You should be able to run a clean discovery call without founder support. You will learn the ICPs by region and vertical, including brands, retailers, agencies, and platform partners. You will understand where Litecard wins and where it should not be sold. You will review existing accounts and pipeline to identify early farming opportunities and quick expansion paths. You will begin active outbound and inbound follow-up. The expectation is consistent daily prospecting activity, not waiting for enablement to finish. You will shadow live sales calls, then run your own calls by the end of the first month.

Success indicators:

• You can independently pitch Litecard end to end.
• At least 2–3 active deals in pipeline.
• Clear target account list by region.
• No reliance on founder for basic sales conversations.

Days 31–60: Close first deals, establish rhythm. The focus shifts to converting pipeline into revenue and proving repeatability. You will close your first deals and take full ownership of the sales cycle from discovery to close. You will enforce deal readiness before closing, ensuring scope, pricing, and delivery expectations are clear. You will begin farming existing accounts, identifying upsell opportunities such as additional regions, volume, or new use cases. You will maintain a clean, predictable pipeline with clear next steps and realistic forecasting. You will start feeding structured market insight back to the founder and product team.

Success indicators:

• First deals closed.
• Pipeline coverage at least 3× monthly target.
• Active expansion conversations in existing accounts.
• Founder only involved in strategic or late-stage deals.

Days 61–90: Scale, expand, operate independently. The focus is consistency, expansion, and reducing founder dependency. You will consistently hit or track toward quota with both new logos and account expansion. You will independently manage mid-market and enterprise conversations, including commercial negotiations. You will build a repeatable outbound and inbound motion that works in your assigned regions. You will own key accounts post-close to drive expansion and retention in partnership with customer success. You will be trusted to open new regions, verticals, or partner-led opportunities with minimal oversight.

Success indicators:

• Consistent monthly closes.
• Revenue coming from both hunt and farm.
• Predictable forecast accuracy.
• Founder time spent on sales is materially reduced.