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- Tasks: Lead dealership performance, optimise sales, and enhance customer satisfaction.
- Company: Join Audi Birmingham, a premium automotive brand with a focus on excellence.
- Benefits: Enjoy a competitive salary, company vehicle, and generous holiday allowance.
- Other info: Opportunities for professional development and exciting company events await you.
- Why this job: Make a real impact in a dynamic environment while driving profitability and customer experience.
- Qualifications: Experience in automotive retail and strong analytical skills required.
The predicted salary is between 40000 - 40000 £ per year.
We are currently recruiting for a Brand Performance Manager to help optimise the commercial and operational performance of Audi Birmingham. This is a full‑time, permanent position reporting directly to the Head of Business, working closely with departmental leaders across Sales, Marketing, Finance, and Aftersales to ensure delivery of Audi UK standards, exceptional customer experience, and strong commercial results.
Benefits include an Audi company vehicle and a basic salary up to £40,000. The hours of work are Monday to Friday, 8.30am to 5.30pm.
You will play a key role in driving profitability, improving customer satisfaction, and ensuring alignment between New Car, Used Car, and Aftersales operations. The role requires strong analytical capability, leadership presence, and the ability to influence performance across multiple departments while acting as a key contact for Audi UK performance reviews and brand standards.
Role and Responsibilities- Lead the delivery of monthly, quarterly, and annual dealership performance targets across New Vehicle Sales, Used Car Sales, and Aftersales.
- Monitor and optimise key commercial KPIs including order bank, conversion rates, profitability, finance penetration, stock turn, and product performance.
- Analyse daily, weekly, and monthly business performance data to identify opportunities, trends, and operational risks.
- Produce detailed reporting packs for the Head of Business, senior leadership teams, and Audi UK stakeholders.
- Drive best‑in‑class customer experience standards aligned with Audi brand expectations.
- Monitor and improve customer satisfaction metrics, online reputation, and customer journey performance.
- Identify customer journey pain points and implement corrective actions to improve retention and satisfaction.
- Work closely with central marketing teams and Audi UK to ensure effective execution of local marketing campaigns and showroom activity.
- Measure and evaluate ROI from marketing initiatives and campaign performance.
- Collaborate with Sales Managers, Business Managers, and Aftersales leaders to improve operational and commercial performance.
- Ensure all dealership processes comply with Audi UK standards, group compliance policies, and governance procedures.
- Support the implementation of new systems, products, and brand initiatives across the dealership.
- Identify operational inefficiencies and implement process improvements to maximise effectiveness and profitability.
- Act as a key contact during Audi UK performance reviews, audits, and brand compliance assessments.
- Carry out any additional duties deemed necessary to support dealership and group objectives.
- Proven experience within automotive retail, ideally within a premium or Volkswagen Group environment.
- Strong commercial acumen with a proven track record of delivering business results.
- Advanced analytical and reporting capability with strong Excel, CRM, and DMS system knowledge.
- Excellent communication and stakeholder management skills with the confidence to influence senior leaders.
- Strong understanding of customer journey optimisation, digital lead management, and finance & insurance products.
- Ability to manage multiple priorities in a fast‑paced, target‑driven environment.
- Highly organised, proactive, and detail‑focused with a strategic mindset.
- Passionate about delivering premium customer experiences aligned with the Audi brand.
- Full UK driving licence required.
- 25 days holiday plus bank holidays
- Company Pension
- Wellness Programme
- Sick Pay
- Group life insurance
- Staff discount on car servicing
- Listers Benefits – discounts on retailers, restaurants, cinemas & holidays
- Long service and loyalty incentives
- Staff referral scheme
- In‑house, manufacturer & professional qualifications
- Free on‑site parking / off‑site parking
- Company Events
Dealership Performance Manager employer: Listers Group
Contact Detail:
Listers Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dealership Performance Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry, especially those who work at Audi or similar dealerships. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Prepare for interviews by researching Audi's brand values and performance metrics. Show us you understand what makes them tick and how you can contribute to their success. Tailor your answers to reflect their standards and expectations.
✨Tip Number 3
Don’t just wait for job postings! Keep an eye on our website and apply directly through it. This shows initiative and gives you a better chance of being noticed by hiring managers.
✨Tip Number 4
Follow up after interviews with a thank-you email. It’s a simple gesture that keeps you fresh in their minds and shows your enthusiasm for the role. Plus, it’s a great opportunity to reiterate why you’re the perfect fit!
We think you need these skills to ace Dealership Performance Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Dealership Performance Manager role. Highlight your experience in automotive retail and any achievements that showcase your commercial acumen. We want to see how you can drive results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about delivering premium customer experiences and how your skills align with our needs. Keep it engaging and relevant to the role.
Show Off Your Analytical Skills: Since this role requires strong analytical capabilities, don’t forget to mention your experience with data analysis and reporting. Share specific examples of how you've used data to improve performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of success. It’s the easiest way for us to review your application and get you on the path to joining our team at Audi Birmingham!
How to prepare for a job interview at Listers Group
✨Know Your Numbers
As a Dealership Performance Manager, you'll need to demonstrate your analytical skills. Brush up on key performance indicators like conversion rates and profitability metrics. Be ready to discuss how you've used data to drive results in previous roles.
✨Showcase Your Leadership Skills
This role requires strong leadership presence. Prepare examples of how you've influenced teams or improved performance across departments. Think about times when you led initiatives that enhanced customer satisfaction or operational efficiency.
✨Understand the Audi Brand
Familiarise yourself with Audi's brand standards and customer experience expectations. Be prepared to discuss how you can align dealership operations with these standards and improve customer journeys based on your insights.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think through potential challenges you might face in this role, such as operational inefficiencies or customer dissatisfaction, and prepare your strategies for addressing them.