At a Glance
- Tasks: Lead marketing efforts in EMEA, shaping our presence and demand generation strategies.
- Company: Join a fast-growing AI company backed by top investors like Sequoia.
- Benefits: Competitive salary, health coverage, learning stipends, and wellness perks.
- Other info: Dynamic startup culture with opportunities for ownership and creativity.
- Why this job: Be the first marketer in EMEA and make a real impact on our growth.
- Qualifications: 4+ years in B2B SaaS marketing with demand generation experience.
The predicted salary is between 59400 - 72600 £ per year.
We're hiring our first dedicated marketer in EMEA. You'll shape how Listen shows up in Europe and build the demand engine behind it as we scale across the UK, Nordics, DACH, France, and beyond. This is a founding role. You'll be our first marketing hire outside the US, working alongside our rapidly growing EMEA GTM and Post-sale teams to grow the accounts we have and land the next sets. The dominant motion in year one is field and demand: conferences, executive dinners, roundtables, webinars, and targeted campaigns.
You'll pick the rooms, build the programs that fill them, coordinate the follow-up, and wire it all up so we know what's working by the end of each quarter. This is a senior IC role with real ownership.
Min. 4 years in B2B SaaS marketing with real demand gen or field experience, ideally both. Knowledge of enterprise sales cycles required. Hands-on with marketing systems required. Having built a regional or category motion from an early stage is a strong plus.
Background - GTM
Listen Labs is the world's fastest AI research platform, built so every company can understand what their customers want, why, and what to do about it. Our AI conducts in-depth interviews, analyses conversations, and delivers executive-ready insights in hours, not weeks. Born out of a Harvard research project, Listen is trusted by teams at leading brands like Google, Microsoft, Anthropic, Perplexity, Sweetgreen, Replit, and Nestlé to bring real customer voices into their biggest product, marketing, and growth decisions.
Company highlights:
- World-Class Team: Founded by serial entrepreneurs, former co-founders, and talent from Jane Street, Twitter, Stripe, Rippling, plus IOI/ICPC backgrounds.
- Hypergrowth: We're a 90-person team backed by Sequoia, growing from $0 to mid $XXM run-rate in under a year. We move fast, care deeply about craft, and love working with people who take ownership.
- Europe is already working: Several of the world's largest brands run their global research programs on Listen, including across their European teams. EMEA is where we'll put dedicated weight behind demand that's already there.
What You'll Do
- Sharpen Listen's story for European buyers. We hold the enterprise certifications and data residency commitments this market expects. Your job is making sure that part of the pitch lands.
- Bring the best US programs to the region, and have the judgment to know which ones don't translate.
- Own the field calendar end to end. Which conferences we show up at, what we do there, and the executive dinners and roundtables that put our European customers in a room with our best prospects.
- Run the demand programs around that calendar. Account-based campaigns against named targets, webinars, email nurture, and the follow-up in the four weeks after every event. Partner with our growth team on EMEA-specific paid campaigns.
- Create the content and brand moments that carry Listen in-region. Localised case studies, launch videos, blog and newsletter content, founder LinkedIn content, and scrappy brand stunts like a first EMEA OOH campaign.
- Build out the regional engine on top of our existing GTM stack. Segmentation, lists, routing, follow-up sequences, attribution, and a dashboard that tells you and the sales team the truth.
- Build Listen's community in EMEA, bringing European researchers, insights and marketing leaders together around Listen.
Who You Are
- You've worked inside a B2B marketing engine and understand how the parts connect. You can look at a funnel and say where it's leaking.
- You want the version of this job where you build the region and put your name on it.
- You're hands-on with the systems. CRM, marketing automation, enrichment, attribution. You build the campaign yourself rather than waiting for ops.
- You're proactive to the point of impatience. You see the gap and start closing it before anyone assigns it.
- You can create as well as operate. Comfortable writing content and shaping brand moments, and fluent enough in paid to steer it with the growth team.
You Might Be a Fit If
- You're excited to build the European presence of one of the fastest-growing AI companies in the world.
- You've been the first marketer in a region before, or you've seen it done and know what you'd do differently.
- You want to set the regional strategy rather than execute a calendar someone else built.
Life at Listen
- Health, covered: Full medical, dental, and vision. FSA/HSA and life insurance are available too.
- Competitive compensation: Backed by world-class investors including Sequoia, Ribbit Capital, Conviction, and Pear VC - we hire the best and treat them accordingly, with meaningful equity ownership.
- Annual Learning Stipend: Books, courses, conferences, coaching, language lessons - almost anything that makes you sharper.
- Annual Wellness Stipend for your health and headspace: Gym memberships, race fees, massages, ergonomic gear, and more.
- Monthly Stipend for AI too.
Founding EMEA Marketing Lead employer: listenlabs
Listen Labs is an exceptional employer, offering a unique opportunity to shape the marketing landscape in EMEA as the founding Marketing Lead. With a world-class team and a culture that values ownership and innovation, employees benefit from competitive compensation, comprehensive health coverage, and generous stipends for learning and wellness. Join us in a hypergrowth environment where your contributions directly impact our success and the future of AI-driven insights.
StudySmarter Expert Advice🤫
We think this is how you could land Founding EMEA Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for listenlabs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like listenlabs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with listenlabs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at listenlabs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Founding EMEA Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit listenlabs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of listenlabs:Show us that you’ve done your homework! In your application, briefly mention what you admire about listenlabs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at listenlabs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at listenlabs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At listenlabs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.