At a Glance
- Tasks: Lead innovative marketing strategies to connect healthcare professionals with employers.
- Company: Dynamic healthcare recruitment organisation making a real difference.
- Benefits: Competitive salary, creative autonomy, and professional growth opportunities.
- Other info: Supportive team environment with opportunities for national travel.
- Why this job: Make an impact in healthcare while leading exciting marketing campaigns.
- Qualifications: 4–6 years of marketing experience, preferably in recruitment or healthcare.
The predicted salary is between 42000 - 58000 £ per year.
Location: Kent & Susexx (travelling nationally required)
Salary: £50,000 per annum
Are you a strategic, creative, and results-driven marketing professional looking to make a real impact in healthcare recruitment? We are looking for a Head of Marketing to own the marketing function and drive growth by connecting healthcare professionals with employers who need them most. This is a fantastic opportunity for someone with strong digital marketing expertise and a passion for brand building to lead campaigns that make a difference in people’s careers and healthcare services.
What You\'ll Be Doing
Responsibilities- Develop and deliver marketing strategies that attract both healthcare professionals (nurses, support workers, healthcare assistants) and healthcare providers.
- Lead multi-channel campaigns (SEO, PPC, social, email, content) to generate leads and increase brand visibility.
- Create compelling campaigns to engage candidates, from showcasing job opportunities to running virtual events and webinars.
- Support client acquisition and retention with tailored marketing collateral and nurturing campaigns.
- Produce content (blogs, newsletters, whitepapers) that speaks directly to the needs of candidates and employers.
- Monitor multi campaign performance, analyse ROI, and provide insights to shape future strategy.
- Safeguard our brand reputation by ensuring compliance with industry regulations, GDPR, and ethical standards.
- 4–6 years of marketing experience, ideally within recruitment, staffing, or healthcare.
- Strong knowledge of digital marketing tools (Google Ads, LinkedIn, Indeed, CRM, email marketing).
- Proven success in lead generation, campaign management, and driving measurable results.
- Excellent communication, copywriting, and storytelling skills.
- Organised, proactive, and able to manage multiple projects at once.
- Availability to travel nationally.
- Experience in healthcare recruitment or healthcare sector marketing.
- Knowledge of compliance standards within healthcare and recruitment.
- Familiarity with marketing automation platforms (e.g., Logic Melon).
- Event/webinar management experience.
- A professional marketing qualification (CIM or equivalent).
- Be part of an organisation that\'s making a difference in healthcare every day.
- Lead the marketing strategy with autonomy and creativity.
- Work in a supportive, collaborative team environment.
- Opportunities for professional growth and development.
Head of Marketing in Ashford employer: Lisbon aD School
Join a forward-thinking organisation in Kent & Sussex that is dedicated to transforming healthcare recruitment. As the Head of Marketing, you will enjoy a collaborative work culture that values creativity and autonomy, while also benefiting from opportunities for professional growth. With a focus on making a meaningful impact in people's careers and healthcare services, this role offers a unique chance to lead innovative marketing strategies in a sector that truly matters.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Ashford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the healthcare recruitment space. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Head of Marketing role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and successes. This is your chance to demonstrate your digital marketing expertise and creativity, making you stand out to potential employers.
✨Tip Number 3
Don’t just apply – follow up! After submitting your application through our website, drop a friendly email to express your enthusiasm for the role. A little persistence can go a long way in showing your genuine interest.
✨Tip Number 4
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can drive growth and connect healthcare professionals with employers. Tailor your answers to reflect the job description and show you’re the perfect fit!
We think you need these skills to ace Head of Marketing in Ashford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in digital marketing and any relevant campaigns you've led, especially in healthcare or recruitment.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about healthcare recruitment. Share specific examples of how you've driven results in previous roles and how you can bring that expertise to our team.
Showcase Your Creativity:We love innovative thinkers! Include examples of creative campaigns you've developed or contributed to. This is your chance to show us how you can engage candidates and clients alike.
Apply Through Our Website:For the best chance of standing out, make sure to apply through our website. It helps us keep track of applications and ensures your details are in the right hands!
How to prepare for a job interview at Lisbon aD School
✨Know Your Stuff
Before the interview, dive deep into the company’s mission and values. Understand their marketing strategies, especially in healthcare recruitment. This will help you tailor your answers and show that you're genuinely interested in making an impact.
✨Showcase Your Success
Prepare specific examples of your past marketing campaigns, especially those that drove measurable results. Be ready to discuss how you generated leads and increased brand visibility, as this aligns perfectly with what they’re looking for.
✨Be a Storyteller
Since excellent communication and storytelling skills are essential, practice articulating your experiences in a compelling way. Use the STAR method (Situation, Task, Action, Result) to structure your responses and keep them engaging.
✨Ask Smart Questions
Prepare insightful questions about their current marketing challenges or future strategies. This not only shows your interest but also demonstrates your strategic thinking and readiness to contribute to their goals.
