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For Companies At a Glance
- Tasks: Lead product marketing strategies and drive innovative beauty launches.
- Company: Join Lisa Eldridge, a luxury makeup brand blending artistry with high-performance beauty.
- Benefits: Enjoy a hybrid work model with 4 days in-office and 1 day WFH.
- Why this job: Be part of a creative team shaping the future of luxury beauty products.
- Qualifications: 5+ years in product marketing within the beauty industry required.
- Other info: Collaborate with top talent in a dynamic and innovative environment.
The predicted salary is between 43200 - 72000 £ per year.
Location: London (Office 4 days in office one day WFH)
Reports To: Marketing Director
About the Brand
Lisa Eldridge is an artist-led luxury makeup and skincare brand dedicated to innovation, artistry, and high-performance beauty. Our brand merges professional artistry with modern luxury to create high-quality products that deliver naturally enhanced skin and un-dupable colour. As we continue to expand, we are looking for a strategic and creative Product Marketing Manager to drive our product roadmap, market insights, and storytelling.
Role Overview
As Product Marketing Manager, you will be a key strategic driver in shaping our product innovation pipeline, identifying market opportunities, and developing go-to-market strategies. This role requires a blend of analytical skills, creativity, and deep industry knowledge to ensure our products resonate with consumers and maintain a competitive edge. You will be responsible for delivering insights, competitive analysis, trend forecasting, and product positioning to inform product development and marketing strategies. You will work with the NPD team to drive, inform and validate the calendar.
Key Responsibilities
- Product Strategy & Market Insights: Conduct deep market research to identify emerging trends, consumer insights, and whitespace opportunities within luxury beauty (makeup & skincare). Analyse competitor positioning, pricing strategies, and category innovation to inform product development and launch strategies. Develop compelling business cases and product briefs for new innovations, ensuring they align with brand identity and business objectives. Work closely with the Product Development team to shape formulas, shades, and packaging with strong market relevance.
- Go-to-Market Strategy, Launch Planning & BAU: Work with the NPD team to build calendar for launches and marketing team to calendar for franchise, category and product education. Work with the Marketing and Social team to develop go-to-market plans for new products and shade extensions, outlining positioning, messaging, and launch tactics. Work with the e-commerce & design team to ensure that all assets are created that are needed for launch and sustain to optimise conversion. Define core product messaging, unique selling points (USPs), and key benefits tailored to different audiences (B2C, retail partners, professional makeup artists). Collaborate with Creative, Digital, and Retail teams to develop assets, campaigns, and education materials that bring the product vision to life. Partner with Retail & Sales teams to ensure a seamless in-store and online launch experience, providing sales tools, training, and merchandising recommendations. Work with the marketing, e-commerce and social team on content refresh and re-promotes for existing product. Work with the e-commerce and CRP team for messaging for website for merchandising new and existing product to optimise up and cross sell.
- Trend & Consumer Insights Reporting: Stay ahead of industry shifts by tracking global beauty trends, innovation drivers, and consumer behaviour across digital, social, and retail spaces. Present regular trend & competitive landscape reports to key stakeholders, helping shape long-term brand strategy. Identify key cultural moments and influencer-driven beauty movements to integrate into brand storytelling.
- Performance Analysis & Optimisation: Monitor product performance post-launch using sales data, customer feedback, and engagement metrics. Work closely with the E-commerce and Analytics teams to understand consumer purchasing patterns and optimise product positioning and merchandising messaging. Provide actionable insights and recommendations for continuous product evolution and future innovation.
Key Qualifications
- 5+ years of experience in NPD, Product Marketing or Consumer Insights within the beauty industry.
- Passion for luxury colour cosmetics and skincare, with deep knowledge of market dynamics and consumer preferences.
- Proven track record of launching successful beauty products and driving brand growth.
- Strong analytical skills with the ability to interpret data and translate insights into strategy.
- Excellent communication and presentation skills—able to create compelling narratives around product vision and market opportunities.
- Experience working closely with Product Development, PR and Digital teams to bring products to market.
- Knowledge of DTC, social commerce, and retail landscapes.
Senior Product Marketing Manager employer: Lisa Eldridge Beauty
Contact Detail:
Lisa Eldridge Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the luxury beauty market, especially in makeup and skincare. Understanding current trends and consumer preferences will help you speak confidently about how you can contribute to Lisa Eldridge's product innovation pipeline.
✨Tip Number 2
Network with professionals in the beauty industry, particularly those involved in product marketing and development. Attend industry events or webinars to connect with potential colleagues and gain insights into best practices that could benefit your application.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches you've been involved in. Highlight your analytical skills by showcasing how you've used data to inform marketing strategies and product positioning in previous roles.
✨Tip Number 4
Stay updated on Lisa Eldridge's brand developments and recent product launches. Being knowledgeable about their offerings and brand ethos will allow you to tailor your discussions and demonstrate your genuine interest in the role.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly within the beauty industry. Emphasise your achievements in launching successful products and any analytical skills that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury cosmetics and skincare. Discuss how your background aligns with the responsibilities of the role, particularly in market insights and go-to-market strategies. Use specific examples to illustrate your points.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform product development or marketing strategies in your previous roles. This could be through performance analysis or trend forecasting.
Highlight Collaboration Experience: The position involves working closely with various teams. Mention any past experiences where you collaborated with product development, marketing, or sales teams to launch products successfully. This will demonstrate your ability to work cross-functionally.
How to prepare for a job interview at Lisa Eldridge Beauty
✨Showcase Your Market Knowledge
Make sure to demonstrate your understanding of the luxury beauty market. Be prepared to discuss recent trends, consumer insights, and competitor strategies that you’ve researched. This will show that you’re not only passionate about the industry but also proactive in staying informed.
✨Prepare Compelling Case Studies
Bring examples of successful product launches or marketing strategies you've implemented in the past. Highlight your role in these projects and the impact they had on the brand. This will help illustrate your experience and ability to drive results.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be ready to discuss how you’ve successfully collaborated with Product Development, Marketing, and Sales teams in previous roles. Share specific examples of how teamwork led to successful outcomes.
✨Craft a Strong Narrative
During the interview, focus on telling a cohesive story about your career journey and how it aligns with the brand's vision. Make sure to connect your passion for luxury cosmetics with your professional experiences, showcasing why you are the perfect fit for the role.
