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For Companies At a Glance
- Tasks: Lead product innovation and market strategies for a luxury beauty brand.
- Company: Join Lisa Eldridge, a cutting-edge luxury makeup and skincare brand focused on artistry and high performance.
- Benefits: Enjoy a hybrid work model with 4 days in the office and 1 day WFH, plus creative perks.
- Why this job: Be part of a dynamic team shaping the future of beauty with innovative products and storytelling.
- Qualifications: 5+ years in product marketing or consumer insights within the beauty industry required.
- Other info: Passion for luxury cosmetics and strong analytical skills are essential.
The predicted salary is between 43200 - 72000 £ per year.
Location: London (Office 4 days in office one day WFH)
Reports To: Marketing Director
About the Brand
Lisa Eldridge is an artist-led luxury makeup and skincare brand dedicated to innovation, artistry, and high-performance beauty. Our brand merges professional artistry with modern luxury to create high-quality products that deliver naturally enhanced skin and un-dupable colour. As we continue to expand, we are looking for a strategic and creative Product Marketing Manager to drive our product roadmap, market insights, and storytelling.
As Product Marketing Manager, you will be a key strategic driver in shaping our product innovation pipeline, identifying market opportunities, and developing go-to-market strategies. You will be responsible for delivering insights, competitive analysis, trend forecasting, and product positioning to inform product development and marketing strategies.
- Conduct deep market research to identify emerging trends, consumer insights, and whitespace opportunities within luxury beauty (makeup & skincare).
- Develop compelling business cases and product briefs for new innovations, ensuring they align with brand identity and business objectives.
- Work closely with the Product Development team to shape formulas, shades, and packaging with strong market relevance.
Go-to-Market Strategy, Launch Planning & BAU
- Work with the NPD team to build calendar for launches and marketing team to calendar for franchise, category and product education - Deeper storytelling and repromotes.
- Work with the Marketing and Social team to develop go-to-market plans for new products and shade extensions, outlining positioning, messaging, and launch tactics.
- Work with the e-commerce & design team to ensure that all assets are created that are needed for launch and sustain to optimise conversion.
- Define core product messaging, unique selling points (USPs), and key benefits tailored to different audiences (B2C, retail partners, professional makeup artists).
- Collaborate with Creative, Digital, and Retail teams to develop assets, campaigns, and education materials that bring the product vision to life.
- Partner with Retail & Sales teams to ensure a seamless in-store and online launch experience, providing sales tools, training, and merchandising recommendations.
- Work with the marketing, e-commerce and social team on content refresh and re-promotes for existing product.
- Work with the e-commerce and CRP team for messaging for website for merchandising new and existing product to optimise up and cross sell.
- Stay ahead of industry shifts by tracking global beauty trends, innovation drivers, and consumer behaviour across digital, social, and retail spaces.
- Present regular trend & competitive landscape reports to key stakeholders, helping shape long-term brand strategy.
- Identify key cultural moments and influencer-driven beauty movements to integrate into brand storytelling.
Performance Analysis & Optimisation
- Monitor product performance post-launch using sales data, customer feedback, and engagement metrics.
5+ years of experience in NPD, Product Marketing or Consumer Insights within the beauty industry.
- Passion for luxury colour cosmetics and skincare, with deep knowledge of market dynamics and consumer preferences.
- Proven track record of launching successful beauty products and driving brand growth.
- Strong analytical skills with the ability to interpret data and translate insights into strategy.
- Experience working closely with Product Development, PR and Digital teams to bring products to market.
Senior Product Manager (Data/Marketing) employer: Lisa Eldridge Beauty
Contact Detail:
Lisa Eldridge Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager (Data/Marketing)
✨Tip Number 1
Familiarise yourself with the latest trends in luxury beauty, especially in makeup and skincare. Follow industry leaders on social media and subscribe to beauty publications to stay updated on emerging products and consumer preferences.
✨Tip Number 2
Network with professionals in the beauty industry, particularly those involved in product marketing and development. Attend industry events, webinars, or workshops to connect with potential colleagues and learn about the latest innovations.
✨Tip Number 3
Prepare to discuss your previous experiences in launching successful beauty products. Be ready to share specific examples of how you identified market opportunities and developed go-to-market strategies that drove brand growth.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform product decisions in the past. Highlight any experience you have with performance analysis and how it has shaped your marketing strategies.
We think you need these skills to ace Senior Product Manager (Data/Marketing)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly within the beauty industry. Emphasise your achievements in launching successful products and driving brand growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury cosmetics and skincare. Discuss how your skills align with the responsibilities of the Senior Product Marketing Manager role and provide specific examples of your past successes.
Showcase Analytical Skills: In your application, demonstrate your strong analytical skills by providing examples of how you've used data to inform product strategies or market insights. This is crucial for the role, so be specific about your methodologies and outcomes.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any relevant experiences where you collaborated with product development, marketing, or sales teams. Highlight how these collaborations led to successful product launches or marketing campaigns.
How to prepare for a job interview at Lisa Eldridge Beauty
✨Showcase Your Passion for Beauty
Make sure to express your enthusiasm for luxury cosmetics and skincare during the interview. Share specific examples of products or trends that excite you, as this will demonstrate your genuine interest in the industry and align with the brand's values.
✨Prepare Market Insights
Research current trends in the beauty industry, especially within luxury makeup and skincare. Be ready to discuss how these trends could influence product development and marketing strategies, showcasing your analytical skills and market knowledge.
✨Highlight Collaborative Experience
Since the role involves working closely with various teams, prepare examples of successful collaborations from your past experiences. Discuss how you’ve partnered with product development, marketing, and sales teams to launch products effectively.
✨Demonstrate Strategic Thinking
Be prepared to discuss your approach to developing go-to-market strategies and business cases for new products. Use specific examples to illustrate how you've identified market opportunities and shaped product positioning in previous roles.
