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For Companies At a Glance
- Tasks: Lead product innovation and market strategies in luxury beauty.
- Company: Join Lisa Eldridge, a luxury makeup and skincare brand known for artistry and high-performance products.
- Benefits: Enjoy a hybrid work model with 4 days in-office and 1 day WFH, plus creative collaboration.
- Why this job: Be part of a dynamic team shaping the future of beauty with innovative products and storytelling.
- Qualifications: 5+ years in product marketing or consumer insights within beauty; passion for luxury cosmetics required.
- Other info: Opportunity to influence brand strategy and engage with industry trends.
The predicted salary is between 43200 - 72000 £ per year.
Location: London (Office 4 days in office one day WFH)
Reports To: Marketing Director
About the Brand
Lisa Eldridge is an artist-led luxury makeup and skincare brand dedicated to innovation, artistry, and high-performance beauty. Our brand merges professional artistry with modern luxury to create high-quality products that deliver naturally enhanced skin and un-dupable colour. As we continue to expand, we are looking for a strategic and creative Product Marketing Manager to drive our product roadmap, market insights, and storytelling.
As Product Marketing Manager, you will be a key strategic driver in shaping our product innovation pipeline, identifying market opportunities, and developing go-to-market strategies. You will be responsible for delivering insights, competitive analysis, trend forecasting, and product positioning to inform product development and marketing strategies.
- Conduct deep market research to identify emerging trends, consumer insights, and whitespace opportunities within luxury beauty (makeup & skincare).
- Develop compelling business cases and product briefs for new innovations, ensuring they align with brand identity and business objectives.
- Work closely with the Product Development team to shape formulas, shades, and packaging with strong market relevance.
Go-to-Market Strategy, Launch Planning & BAU
- Work with the NPD team to build calendar for launches and marketing team to calendar for franchise, category and product education - Deeper storytelling and repromotes.
- Work with the Marketing and Social team to develop go-to-market plans for new products and shade extensions, outlining positioning, messaging, and launch tactics.
- Work with the e-commerce & design team to ensure that all assets are created that are needed for launch and sustain to optimise conversion.
- Define core product messaging, unique selling points (USPs), and key benefits tailored to different audiences (B2C, retail partners, professional makeup artists).
- Collaborate with Creative, Digital, and Retail teams to develop assets, campaigns, and education materials that bring the product vision to life.
- Partner with Retail & Sales teams to ensure a seamless in-store and online launch experience, providing sales tools, training, and merchandising recommendations.
- Work with the marketing, e-commerce and social team on content refresh and re-promotes for existing product.
- Work with the e-commerce and CRP team for messaging for website for merchandising new and existing product to optimise up and cross sell.
- Stay ahead of industry shifts by tracking global beauty trends, innovation drivers, and consumer behaviour across digital, social, and retail spaces.
- Present regular trend & competitive landscape reports to key stakeholders, helping shape long-term brand strategy.
- Identify key cultural moments and influencer-driven beauty movements to integrate into brand storytelling.
Performance Analysis & Optimisation
- Monitor product performance post-launch using sales data, customer feedback, and engagement metrics.
5+ years of experience in NPD, Product Marketing or Consumer Insights within the beauty industry.
- Passion for luxury colour cosmetics and skincare, with deep knowledge of market dynamics and consumer preferences.
- Proven track record of launching successful beauty products and driving brand growth.
- Strong analytical skills with the ability to interpret data and translate insights into strategy.
- Experience working closely with Product Development, PR and Digital teams to bring products to market.
Product Marketing Manager, Customer Experience employer: Lisa Eldridge Beauty
Contact Detail:
Lisa Eldridge Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Customer Experience
✨Tip Number 1
Familiarise yourself with the luxury beauty market, especially in makeup and skincare. Understanding current trends and consumer preferences will help you speak confidently about how you can contribute to our product innovation pipeline.
✨Tip Number 2
Network with professionals in the beauty industry, particularly those involved in product marketing and development. Building relationships can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Stay updated on the latest beauty trends and successful product launches by following industry leaders and brands on social media. This knowledge will not only prepare you for interviews but also demonstrate your passion for the role.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully launched products or driven brand growth in your previous roles. Highlighting your achievements will showcase your capability to deliver results in a similar position at Lisa Eldridge.
We think you need these skills to ace Product Marketing Manager, Customer Experience
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Lisa Eldridge's brand values, product offerings, and market positioning. This will help you tailor your application to reflect an understanding of their luxury makeup and skincare ethos.
Highlight Relevant Experience: Emphasise your experience in product marketing, particularly within the beauty industry. Showcase specific examples of successful product launches or market strategies you've developed that align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for luxury cosmetics and your strategic vision for product marketing. Make sure to connect your skills with the responsibilities listed in the job description.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies or product development. This could be through sales data analysis, consumer insights, or trend forecasting.
How to prepare for a job interview at Lisa Eldridge Beauty
✨Showcase Your Passion for Beauty
Make sure to express your genuine enthusiasm for luxury cosmetics and skincare during the interview. Share specific examples of products or trends that excite you, as this will demonstrate your alignment with the brand's values and mission.
✨Prepare Market Insights
Research current trends in the beauty industry, particularly in luxury makeup and skincare. Be ready to discuss how these trends could influence product development and marketing strategies, showcasing your analytical skills and market knowledge.
✨Demonstrate Strategic Thinking
Be prepared to discuss your experience in developing go-to-market strategies and product positioning. Use concrete examples from your past roles to illustrate how you've successfully launched products and driven brand growth.
✨Collaborative Mindset
Highlight your ability to work cross-functionally with teams such as Product Development, Marketing, and Sales. Share examples of how you've collaborated on projects to ensure a seamless launch experience, as teamwork is crucial for this role.
