Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital marketing strategies and optimise paid media campaigns for LIS programmes.
- Company: Join the London Interdisciplinary School, a pioneering institution with global impact.
- Benefits: Competitive pro-rated salary up to £57k, flexible work options, and a vibrant campus environment.
- Other info: Collaborate with a passionate team and enjoy opportunities for professional growth.
- Why this job: Make a difference in education while honing your marketing skills in a dynamic setting.
- Qualifications: Experience with Google Ads and Meta Ads; analytical skills are a must.
The predicted salary is between 34200 - 45600 £ per year.
Overview
Performance Marketing Manager (freelance, 6 months contract) at LIS: The London Interdisciplinary School. This is a 2-day-per-week freelance contract for an initial 6 months with at least one day per week on campus (London E1) and the second day flexible for remote work.
About LIS
The London Interdisciplinary School (LIS) is building a niche, prestigious brand with global relevance. LIS is the first university in over 50 years to be granted full degree-awarding powers from inception. Our mission is to prepare the next generation with interdisciplinary tools to tackle complex problems. We partner with organisations and deliver programmes across undergraduate, masters, MBA and executive education.
Role
We are looking for a Freelance Performance Marketing Manager to design and drive the digital acquisition strategy across LIS programmes (Bachelor’s, Master’s, MBA and short courses). You will be the in-house specialist for paid media, collaborating with agency partners and internal teams to deliver measurable results: high-quality enquiries, applications, and enrolments.
Responsibilities
- Paid Media Strategy and Execution – Lead strategy and day-to-day oversight of paid media campaigns across Google, Meta and emerging channels (TikTok, LinkedIn).
- Review campaign setups and performance data to ensure accuracy and effectiveness.
- Collaborate with the agency to validate insights, identify optimisation opportunities and ensure best practice is applied.
- Ensure campaigns support recruitment goals of LIS programmes.
- Agency Management – Act as the in-house performance expert and main point of contact for the media agency.
- Provide clear briefs, challenge recommendations constructively and ensure agency outputs align with LIS recruitment cycles.
- Partner with the agency to share learnings and continually improve results.
- Performance Optimisation – Track and optimise campaigns through the recruitment funnel: awareness → enquiry → application → enrolment.
- Collaborate with the design lead and web team to iterate on creative and landing pages.
- Partner with the Marketing Manager to integrate paid activity with LIS’s broader brand and content strategy.
- Analytics and Reporting – Monitor and report on campaign performance using GA4, dashboards and attribution tools.
- Track CPL, CPA, conversion rates and ROI by programme.
- Provide insights and recommendations to the senior team.
- Ensure campaigns are tracked correctly into HubSpot (UTMs, lead source, campaign tagging).
- Coordinate with the wider marketing team to connect paid activity with enquiry and application journeys.
- Experimentation and Growth – Pilot and evaluate new platforms and formats with a test-and-learn approach.
- Contribute to conversion rate optimisation initiatives across enquiry and application processes.
About You
- Hands-on experience managing Google Ads and Meta Ads; knowledge of TikTok/LinkedIn Ads is a plus.
- Ability to review and interpret campaign performance directly in-platform and identify improvements.
- Strong analytical skills with GA4, attribution and campaign reporting.
- Skilled at collaborating with agencies and driving accountability through partnership.
- Ability to establish effective processes across marketing, design and admissions, ensuring timely creative assets and aligned messaging.
- Experience in education or programme recruitment is a plus but not essential.
- Familiarity with CRM and marketing automation tools (e.g., HubSpot) desirable but not required.
You will report to the CEO Ed Fidoe and work closely with the Marketing Manager.
Benefits
- Up to £57k pro-rated base salary, depending on experience
#J-18808-Ljbffr
Performance Marketing Manager (freelance, 6 months contract) employer: LIS: The London Interdisciplinary School
Contact Detail:
LIS: The London Interdisciplinary School Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (freelance, 6 months contract)
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in education or performance marketing. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. When you land that interview, having tangible evidence of your success will make you stand out from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire, like LIS. Express your interest in their work and how you can contribute to their performance marketing efforts.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in digital marketing, especially around platforms like Google Ads and Meta Ads. This knowledge will not only boost your confidence but also impress potential employers.
We think you need these skills to ace Performance Marketing Manager (freelance, 6 months contract)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Manager role. Highlight your experience with Google Ads, Meta Ads, and any other relevant platforms. We want to see how your skills align with our mission at LIS!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, don’t forget to mention your experience with GA4 and campaign reporting. Share specific examples of how you've optimised campaigns in the past. We love numbers that tell a story!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity and directness in communication!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at LIS!
How to prepare for a job interview at LIS: The London Interdisciplinary School
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like CPL, CPA, and conversion rates. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Campaigns
Prepare to talk about specific paid media campaigns you've managed. Highlight your experience with Google Ads and Meta Ads, and if you have any insights from TikTok or LinkedIn, share those too. Real examples will show your hands-on experience.
✨Understand the LIS Mission
Familiarise yourself with The London Interdisciplinary School's mission and values. Be prepared to explain how your marketing strategies can align with their goal of preparing the next generation for complex problems. This shows you're not just about numbers but also about the bigger picture.
✨Collaboration is Key
Since you'll be working closely with agency partners and internal teams, think of examples where you've successfully collaborated in the past. Discuss how you’ve managed agency relationships and ensured alignment with recruitment goals, as this will be crucial for the role.