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- Tasks: Design and drive digital acquisition strategies for LIS programmes using paid media.
- Company: Join a pioneering university reshaping higher education with a global impact.
- Benefits: Competitive salary, flexible work options, and a chance to shape a world-class institution.
- Other info: Collaborate with a talented team and enjoy excellent career growth opportunities.
- Why this job: Be part of a dynamic team tackling real-world challenges in education.
- Qualifications: Experience with Google Ads, Meta Ads, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
About The London Interdisciplinary School
The challenges facing the world today are urgent, messy, and interconnected. LIS is doing things differently. We are the first university in over 50 years to be granted full degree-awarding powers from inception. Our mission is to prepare the next generation with the interdisciplinary tools, methods, and mindsets needed to tackle complex problems, and to thrive personally and professionally.
About the role
We are looking for a Performance Marketing Manager to design and drive the digital acquisition strategy across all LIS programmes (Bachelor’s, Master’s, MBA and short courses). In this role, you will be the in-house specialist for paid media and delivering measurable results: high-quality enquiries, applications, and ultimately enrolments. The role will evolve across three phases:
- Diagnosis: Audit and assess current campaigns, channels, and performance.
- Optimisation: Implement improvements and test new approaches to maximise ROI.
- Monitoring: Track performance, report on results, and ensure sustained success.
We expect at least two days per week on campus (we’re in East London between Aldgate East and Whitechapel) to collaborate with the team, with the second day flexible for remote work.
Core Responsibilities
- Paid Media Strategy and Execution: Lead strategy and day-to-day running of paid media campaigns across Google, Meta and emerging channels (TikTok, LinkedIn). Take an active role in reviewing campaign setups and performance data to ensure accuracy and effectiveness. Bid strategy management. CPA optimisation. Budget pacing. Attribution modelling. Work independently to validate insights, identify optimisation opportunities and ensure best practice is applied. Ensure campaigns are tailored to the recruitment goals of different LIS programmes.
- Performance Optimisation: Track and optimise campaigns against the recruitment funnel: awareness → enquiry → application → enrolment. CRO testing. Landing page design. Website restructuring for conversion. Partner with the Marketing team to integrate paid activity with LIS’s broader brand and content strategy.
- Analytics and Reporting: Monitor and report on campaign performance using GA4, dashboards and attribution tools. Track CPL, CPA, conversion rates and ROI by programme. Provide insights and recommendations to the senior team.
- CRM and Funnel Integration (supporting responsibility): HubSpot performance optimisation. Ensure campaigns are tracked correctly into HubSpot (UTMs, lead source, campaign tagging). CRM tracking & attribution. Funnel dashboards. Campaign reporting.
- Experimentation and Growth: Pilot and evaluate new platforms and formats with a test-and-learn approach. Contribute to conversion rate optimisation initiatives across enquiry and application processes.
Performance KPIs:
- CPA / CPL
- Cost per application
- Conversion rate
- Application starts
- Lead → application rate
- ROI by channel
About you
Hands-on experience managing Google Ads and Meta Ads; knowledge of TikTok/LinkedIn Ads a plus. Comfortable reviewing and interpreting campaign performance directly in platform, with the ability to identify areas for improvement. Strong analytical skills; confident with GA4, attribution and campaign reporting. Skilled in collaborating with agencies and driving accountability through partnership. Ability to establish effective processes across marketing, design and admissions, ensuring campaigns are consistently supported with timely creative assets, aligned messaging and structured follow-up. Experience in education or programme recruitment is a plus but not essential. Familiarity with CRM and marketing automation tools (for example, HubSpot).
You will report to our Head of Marketing and work closely with our Marketing Team.
Competitive salary, depending on experience.
Performance Marketing Manager in London employer: LIS: The London Interdisciplinary School
Contact Detail:
LIS: The London Interdisciplinary School Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with alumni from your university. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work and achievements. This is especially important for roles like Performance Marketing Manager where results matter. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with them. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Manager role. Highlight your experience with paid media campaigns and any relevant achievements that align with our mission at LIS.
Showcase Your Analytical Skills: We love data-driven decision-making! Include examples of how you've used analytics tools like GA4 to optimise campaigns in your previous roles. This will show us you're ready to dive into performance optimisation.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can fit into our dynamic team, so don’t be afraid to share your passion for education and marketing!
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. This helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at LIS: The London Interdisciplinary School
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with data. Brush up on your knowledge of key metrics like CPA, CPL, and conversion rates. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Creativity
This role involves optimising campaigns and experimenting with new platforms. Prepare examples of innovative strategies you've implemented in previous roles. Highlight any successful tests you've run that led to improved performance.
✨Understand the Brand
Familiarise yourself with the London Interdisciplinary School's mission and values. Think about how your marketing strategies can align with their interdisciplinary approach. Be prepared to discuss how you would tailor campaigns to attract diverse students.
✨Prepare for Collaboration
You'll be working closely with the Marketing team and other departments. Think of examples where you've successfully collaborated with others to achieve a common goal. Emphasise your ability to communicate effectively and drive accountability in partnerships.