Growth Marketing Manager in London

Location: Greater London, England, United Kingdom

Base pay range: Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About The London Interdisciplinary School:

The challenges facing the world today are not theoretical. They are urgent, messy, and interconnected. Yet most universities still train students in narrow silos, disconnected from the real world. LIS is doing things differently. We are the first university in over 50 years to be granted full degree‐awarding powers from inception. Our mission is to prepare the next generation with interdisciplinary tools, methods, and mindsets to tackle complex problems and thrive personally and professionally.

Role Overview:

• Own the end‐to‐end growth funnel.
• Lead LIS's growth marketing function, responsible for acquisition and engagement.
• Align closely with recruitment and admissions to support learner enrollment across all programmes.
• Build, optimise and scale always‐on and campaign‐based performance marketing across paid, organic and partnership channels.
• Manage a team of performance marketing consultants.

Lifecycle & CRM Marketing:

• Work alongside Recruitment & Admissions to optimise lifecycle journeys for all key programmes—from first touchpoint through application, interview, conversion and pre‐start engagement.
• Optimise CRM and automation tools to improve lead nurturing, build scoring models and increase conversion.

Reporting & Insight:

• Create a unified reporting dashboard connecting web traffic, CTAs, CRM performance, applications, enrolments, and student outcomes.
• Become an expert in channel performance, attribution, and ROAS; identify lead leaks and improve cost‐per‐acquisition across programmes.
• Own KPIs for SEO, SEM, and paid channels (Google, Meta, TikTok/LinkedIn).

Campaign Planning:

• Lead on building and optimising landing pages for programmes and campaigns, ensuring strong UX, mobile performance and clear messaging.
• Write high‐performing ad copy, landing page copy, email nurture sequences and content that drive leads and conversions.
• Ensure consistent messaging and timely delivery across the funnel so prospective students receive the right message at the right time.

Process & Operational Excellence:

• Establish strong workflows across marketing, design and admissions to ensure campaigns launch on time and creative support is timely, with structured CRM follow‐up and iterative optimisation based on performance.
• Drive accountability and performance with external agencies where used.

Requirements:

• Confident analysing campaign performance directly in platforms, diagnosing issues and proposing optimisations.
• Strong analytical capability—comfortable with GA4, attribution models and funnel reporting.
• Experience collaborating with or managing agencies, holding them to KPIs and clear performance standards.
• Ability to create effective cross‐team processes and work streams spanning marketing, design, admissions and product.
• Understanding of CRM and marketing automation tools (e.g., HubSpot) is desirable but not essential.
• Experience in education, programme recruitment, or a performance‐led acquisition role is advantageous but not required.
• A test‐and‐learn mindset with the ability to balance strategic thinking with hands‐on execution.
• A passion for disrupting higher education and growing a new type of university that rivals legacy institutions.

Report to the Head of Marketing and work closely with the Marketing, Recruitment & Admissions Team.

Benefits:

• Key growth lead role with direct impact on LIS's growth trajectory.
• £45‐55k annual salary, depending on level of experience.
• Company‐sponsored monthly fitness contribution.
• Annual personal development contribution for external training/coaching.
• Opportunity to join a fast‐growing organisation.
• 30 days holiday.

Seniority Level: Mid‐Senior level

Employment Type: Full‐time

Job Function: Education, Higher Education