Overview
In this role you will shape the go-to-market and messaging for Parameta’s OTC market data products. You will work with sales, product and client success to translate complex data solutions into clear client benefits and competitive positioning. You’ll lead multi-channel campaigns to raise awareness, generate qualified leads, and grow the sales pipeline. You’ll partner with digital and content teams to build a scalable growth engine and act as a strategic voice across the commercial organization.
Responsibilities
- Lead development and execution of product marketing plans, positioning, and messaging for Parameta’s OTC market data, indices, and analytics solutions
- Design and run integrated go-to-market campaigns across channels (digital, events, content) to boost awareness, generate leads, and grow MQLs and pipeline
- Collaborate with sales, product, and client success to create tailored content and campaigns
- Translate complex product features into clear, compelling client benefits
- Leverage insights to keep positioning competitive and relevant
- Partner with digital marketing agencies to scale SEO, paid media, website performance, email, and content campaigns
- Be an influential voice in the commercial organization, balancing autonomy with cross-team collaboration
Key requirements
- Formal experience in product marketing in financial services; derivatives or market data experience preferred
- Strong knowledge of financial markets and derivatives (e.g., interest rate swaps, inflation products, money markets) and energy/commodities markets
- Experience developing and executing GTM strategies, positioning, and messaging for data products
- Ability to craft compelling marketing content and campaigns for financial market participants
- Track record designing multi-channel campaigns (digital, content, events) that generate qualified leads and pipeline
- Strong technical writing and editing ability with attention to detail
- Experience collaborating with sales, product, and client success to tailor marketing content
- Ability to conduct market research and use insights to inform strategy; monitor competitors
- Excellent written and verbal communication
- Strong collaboration and relationship-building across functions
- Strategic thinking with creative problem-solving
- Multi-channel demand generation
- SEO and PPC
- Website optimisation
Product Marketing Manager - OTC Markets / Derivatives, Parameta Solutions in London employer: Liquidnet
At TP ICAP, we pride ourselves on being a leading employer in the financial services sector, offering a dynamic work environment that fosters innovation and collaboration. Our commitment to employee growth is evident through comprehensive training programmes and opportunities for career advancement, all while promoting a culture of inclusivity and diversity. Located in London, our global presence allows employees to engage with a wide range of markets and clients, making every day at TP ICAP both meaningful and rewarding.
