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- Tasks: Lead content marketing for OTC data solutions, creating engaging narratives and strategies.
- Company: Join TP ICAP, a global leader in market infrastructure and data solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape the future of financial content and make an impact in a dynamic industry.
- Qualifications: Experience in content marketing, strong writing skills, and understanding of financial markets.
- Other info: Collaborative environment with a focus on diversity and innovation.
The predicted salary is between 43200 - 72000 £ per year.
The TP ICAP Group is a world leading provider of market infrastructure. Our purpose is to provide clients with access to global financial and commodities markets, improving price discovery, liquidity, and distribution of data, through responsible and innovative solutions. Through our people and technology, we connect clients to superior liquidity and data solutions. The Group is home to a stable of premium brands. Collectively, TP ICAP is the largest interdealer broker in the world by revenue, the number one Energy & Commodities broker in the world, the world’s leading provider of OTC data, and an award winning all-to-all trading platform. Founded in London in 1866, the Group operates from more than 60 offices in 27 countries. We are 5,200 people strong. We work as one to achieve our vision of being the world’s most trusted, innovative, liquidity and data solutions specialist.
About Parameta Solutions: Parameta Solutions is the Data & Analytics division of TP ICAP Group. The business provides clients with unbiased OTC content and proprietary data, in-depth insights across price discovery, risk management, benchmark and indices, and pre and post-trade analytics. Its post-trade solutions offering helps market participants control their counterparty and regulatory risks through a growing range of tools that manage balance-sheet exposure, as well as compression and optimisation services. The Data & Analytics division includes the following brands: Tullett Prebon Information, PVM Data Services, ICAP Information and Burton-Taylor Consulting.
Role Overview: The Head of Content Marketing is responsible for leading and managing all editorial and content output for our OTC data solutions and analytics business. This pivotal role shapes how we communicate our value proposition and thought leadership to prospective customers through compelling, customer-centric content. You will own the content strategy end-to-end, ensuring every piece of content drives engagement, builds trust, and supports our growth objectives. The role requires a blend of strategic vision, hands-on content creation, and the ability to simplify complex financial topics for diverse audiences.
Key Responsibilities
- Content Strategy & Leadership: Develop and execute a comprehensive content marketing strategy aligned with business growth and brand positioning. Oversee all editorial output, ensuring consistency in tone, messaging, and quality across channels. Build and manage the marketing content calendar, ensuring timely delivery of assets.
- Content Creation & Optimization: Transform the company’s value proposition into engaging, customer-led content. Write, create, and edit content that sparks interest in OTC data sets and related products. Develop clear, compelling use cases and campaign assets for various platforms. Collaborate with SEO agencies to optimize content for search and geo-targeting.
- Thought Leadership & Partnerships: Commission, create, and manage technical thought leadership pieces with third-party experts. Partner with organizations such as AWS and Snowflake for joint content initiatives. Position the company as an industry leader through authoritative, insightful content.
- Complexity Simplification & Storytelling: Simplify complex financial products (e.g., OTC derivatives) for customer understanding. Craft narratives that educate and persuade, bringing customer and employee perspectives to life.
- Content Repurposing & Multi-Channel Distribution: Develop content adaptable for multiple marketing assets (social, video, case studies, ads, etc.). Create video content and explore new channels (Reddit, YouTube, Substack) to expand reach. Work closely with demand generation to create campaign assets that drive growth.
- Brand & Campaign Management: Own and evolve the brand’s look and feel to position the company as innovative and client-centric. Manage external media partners for global content and campaign strategies. Promote best practices for web and mobile content internally.
- Performance & Operations: Develop a content vision and operational framework for a differentiated digital experience. Manage content budgets, staffing, and resources to deliver against KPIs and deadlines. Measure content performance and ROI to continuously improve strategy and execution.
Experience / Competencies
- Essential: Proven experience in content marketing leadership, ideally within financial services. Demonstrated understanding of financial markets and products. Exceptional writing and editing skills, with a strong portfolio of published work. Ability to turn technical and complex financial concepts into engaging, customer-friendly narratives. Deep understanding of SEO, content optimization, and digital marketing principles. Experience managing multiple projects and stakeholders effectively. Adept analytical skills to measure content performance and ROI. Experience managing budgets, resources, and external agencies. Ability to create content quickly and efficiently. Collaborative approach, able to work across teams and manage external contributors.
- Desired: Experience creating content for OTC derivatives or other complex financial products. Track record of developing thought leadership in partnership with third-party experts. Experience with video content creation and multi-channel distribution (e.g., Reddit, YouTube, Substack). Familiarity with brand management and evolving brand identity. Experience working with global teams and managing content for international audiences. Exposure to demand generation and campaign asset development. Experience with award submissions and industry recognition initiatives.
Company Statement: We know that the best innovation happens when diverse people with different perspectives and skills work together in an inclusive atmosphere. That’s why we’re building a culture where everyone plays a part in making people feel welcome, ready and willing to contribute. TP ICAP Accord - our Employee Network - is central to this. As well as representing specific groups, TP ICAP Accord helps increase awareness, collaboration, shares best practice, and holds our firm to account for driving continuous cultural improvement.
Location: UK - 135 Bishopsgate - London
Head of Content Marketing, Parameta Solutions in London employer: Liquidnet
Contact Detail:
Liquidnet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content Marketing, Parameta Solutions in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in content marketing and financial services. Whether it's a blog post or a video, let your passion shine through and share it on platforms where potential employers hang out.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their content strategy and think about how you can contribute. Bring fresh ideas to the table and be ready to discuss how you can elevate their brand.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It shows you're genuinely interested in the role and helps us keep track of your application. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Head of Content Marketing, Parameta Solutions in London
Some tips for your application 🫡
Tailor Your Content: Make sure your application reflects the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t be shy about showcasing your relevant achievements!
Showcase Your Writing Skills: As a Head of Content Marketing, your writing prowess is key! Include samples of your best work that demonstrate your ability to simplify complex topics and engage diverse audiences. This is your chance to shine!
Be Authentic: Let your personality come through in your application. We value authenticity and want to get a sense of who you are beyond your qualifications. Share your passion for content marketing and how it drives you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Liquidnet
✨Know Your Content Inside Out
Before the interview, dive deep into Parameta Solutions' content and analytics offerings. Familiarise yourself with their value propositions and how they communicate complex financial topics. This will not only help you answer questions confidently but also demonstrate your genuine interest in the role.
✨Showcase Your Strategic Vision
Prepare to discuss your vision for a comprehensive content marketing strategy. Think about how you would align it with business growth and brand positioning. Be ready to share examples from your past experiences where you've successfully executed similar strategies.
✨Bring Examples of Your Work
Have a portfolio ready that showcases your best writing and content creation. Highlight pieces that simplify complex financial concepts or demonstrate thought leadership. This will give the interviewers a clear idea of your capabilities and style.
✨Engage with Their Brand
Research Parameta Solutions' recent campaigns and partnerships, especially with organisations like AWS and Snowflake. Be prepared to discuss how you can contribute to their brand evolution and multi-channel distribution efforts, showing that you’re already thinking about how to enhance their presence.
