At a Glance
- Tasks: Lead our sales team and drive revenue growth in a dynamic environment.
- Company: Join Liquidline, the fastest-growing coffee solutions provider in the UK and Ireland.
- Benefits: Enjoy 25 days annual leave, bonuses, enhanced sick pay, and a supportive work culture.
- Other info: Be part of a family-owned business with endless opportunities for personal and professional growth.
- Why this job: Make a real impact while growing your career in a thriving company.
- Qualifications: Proven sales leadership experience and strong relationship-building skills required.
The predicted salary is between 75600 - 92400 £ per year.
Liquidline is the fastest-growing commercial coffee solutions provider in the UK and Ireland. Our customers are companies that take pride in offering quality refreshments to their employees and clients. Our success is built on outstanding customer service, hard work, and a strong team culture. We believe in delivering WOW experiences to both our customers and our valued employees.
We are proud to be Great Place to Work certified, a testament to our dedication to fostering a culture of support, growth and development, as well as promoting well-being, and winning together. With our core company values—passion, thoughtfulness, responsiveness, innovation, and smart working—at the very heart of our business, we are committed to cultivating an environment that inspires excellence.
Liquidline are looking for an experienced and ambitious Sales Director to lead our sales function and play a key role in delivering our long-term growth strategy. This is a senior leadership opportunity for a commercially minded professional with a proven track record of delivering revenue growth, developing high-performing teams, and building lasting customer relationships. Reporting directly to the Chief Commercial Officer, you will be responsible for shaping and executing the sales strategy, identifying new market opportunities, and ensuring the business is positioned for continued success. As a key member of our senior leadership team, you'll influence business direction, drive commercial performance, and help create an environment where people can thrive and perform at their best.
What You Will Need In the Role Of Sales Director
- Significant experience in a Sales Director or senior sales leadership position
- A strong track record of delivering sustainable revenue growth within a B2B environment
- Experience leading and developing successful sales teams
- Strong commercial acumen, including negotiation, forecasting, pricing, and margin management
- Excellent stakeholder management and relationship-building skills
- Experience working within consultative or solution-based sales environments
- Strong analytical skills with the ability to use data to drive decision-making
- Experience with CRM platforms and sales performance management tools
The Responsibilities of the Sales Director
- Developing and delivering a clear sales strategy aligned with the company's growth objectives and long-term vision.
- Leading, motivating, and developing a high-performing sales team, creating a culture of accountability, engagement, and continuous improvement.
- Setting sales targets, KPIs, and performance metrics, ensuring these are communicated effectively and achieved consistently.
- Overseeing the full sales lifecycle, from lead generation and pipeline management through to contract negotiation and account growth.
- Identifying and capitalising on new business opportunities, market trends, and emerging customer needs.
- Building and maintaining strong relationships with key customers, strategic partners, and stakeholders to drive retention and long-term value.
- Working collaboratively with Marketing to develop campaigns, propositions, and lead-generation strategies that support business growth.
- Partnering with Operational and Service teams to ensure sales commitments are delivered successfully and customer expectations are exceeded.
- Driving accurate sales forecasting, reporting, and pipeline management, providing regular updates and insights to the executive leadership team.
- Using market intelligence, competitor analysis, and business data to inform strategic decision-making and identify areas for growth.
- Supporting the development of commercial propositions, pricing strategies, and contract negotiations to maximise profitability and market competitiveness.
- Championing customer-centric selling, ensuring the voice of the customer is reflected in business decisions and future service offerings.
- Reviewing and enhancing sales processes, systems, and CRM utilisation to improve efficiency, visibility, and overall performance.
- Representing the business at industry events, networking opportunities, and customer meetings, acting as an ambassador for the Liquidline brand.
- Contributing to wider business initiatives and strategic projects as a member of the senior leadership team.
What You Will Learn & What Liquidline Can Offer You:
Being a part of Liquidline is more than just a job – it’s a chance to grow, develop and thrive! We are deeply invested in the success of our team and our comprehensive benefits package is designed to support, and reward our employees. The package includes, but is not limited too:
- 25 Days Annual Leave + Bank Holidays: Extra time off to rest and recharge.
- Long Service Annual Leave Entitlement & Buy/Sell Scheme: More flexibility for your time off needs.
- Candidate Referral Program: Help grow our team and earn rewards.
- Company Bonus Scheme: Celebrate success with us.
- Enhanced Sick Pay: Supporting you when you need it most.
- Enhanced Parental Leave: Comprehensive support for your family journey.
- Salary Sacrifice Pension Scheme: Save for your future with ease.
- HSF Health Plan: Access affordable healthcare.
- YuLife Wellbeing Platform: One stop shop for wellbeing, rewards and support.
- Employee Assistance Programme: Mental health support, virtual GP services and more.
- Lunch on Liquidline & Bi-Annual Conferences: Enjoy lunch on Liquidline, and Bi Annual company conferences.
Liquidline is a fast-growing, family owned business that has expanded from 92 to over 300 employees since 2020. With ambitious plans, there’s never been a better time to join us! Our dynamic and innovative environment offers endless opportunities for personal and professional growth.
We are proud to be an Equal Opportunities Employer, treating everyone with fairness, respect and appreciation. At Liquidline, we embrace diversity and value the unique experiences and perspectives of every individual.
Locations
Sales Director in Ipswich, Suffolk employer: Liquidline
Liquidline is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Strategic Business Development Manager in the Hotel & Leisure sector. With a strong focus on employee growth and development, team members are encouraged to expand their skills and take on new challenges, all while enjoying the benefits of being part of a family-owned business that values its people and promotes a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director in Ipswich, Suffolk
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director at Liquidline, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Liquidline. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director in Ipswich, Suffolk
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Liquidline:When writing your cover letter, make sure to tailor your message specifically for Liquidline. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Liquidline
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Liquidline that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Liquidline that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Liquidline’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
