VP / Director, Growth & Activation in Penarth

About Liquid Group

Liquid Group is a Fin Tech payment services provider headquartered in Singapore.

We operate a regional payment network enabling cross-border QR payments and interoperable digital payment solutions for national networks, e-wallet operators, banks, acquirers, and merchants.

Our mission is to deliver secure, seamless, and efficient digital payment experiences across Asia through deep ecosystem collaboration.

Through integrations with leading regional payment networks and digital wallet ecosystems, Liquid enables seamless cross-border QR payments across multiple markets, supporting both inbound and outbound transactions.

Role Overview

We are seeking a highly strategic and commercially driven VP / Director, Growth & Activation to lead ecosystem growth, activation, transaction adoption, and partner participation across Liquid’s Singapore market ecosystem and cross-border QR payment network.

This role will serve as the overall accountable lead across

• Network Growth & Activation
• Merchant Acquiring (Direct)
• Growth Marketing & Enablement within the ACT (Activation, Conversion & Transactions) function.

The successful candidate will oversee ecosystem participation growth across issuers, acquirers, merchants, and payment partners, while driving measurable transaction adoption, corridor expansion, and ecosystem activation outcomes across the SGQR+/Roam QR framework.

Key Responsibilities

• 1. Ecosystem Growth & Network Expansion
• Define and lead ecosystem growth strategies across issuer, acquirer, merchant, and payment partner participation.
• Drive corridor expansion initiatives across domestic and cross-border payment ecosystems.
• Develop strategic frameworks to strengthen ecosystem participation, transaction adoption, merchant acceptance, and network utilization.
• Build and manage strategic relationships with issuers, acquirers, banks, wallets, payment networks, and ecosystem partners.
• Identify new growth opportunities across payment corridors, merchant ecosystems, and regional partnerships.
• 2. Issuer, Acquirer & Merchant Ecosystem Leadership
• Oversee growth and activation initiatives across issuer and acquiring ecosystems within Singapore.
• Drive merchant participation growth across both direct merchant acquiring and partner acquirer channels.
• Ensure ecosystem stakeholders are effectively activated to drive transaction growth and corridor utilization.
• Work closely with regional and overseas partners to align growth priorities and market activation initiatives.
• Support strategic expansion and participation growth of new payment partners and corridors.
• 3. Transaction Growth & Ecosystem Activation
• Own and drive transaction growth outcomes across the payment ecosystem.
• Lead activation strategies focused on transaction adoption, active usage growth, repeat transaction behavior, corridor utilization, and merchant participation.
• Drive ecosystem-wide initiatives to increase transaction participation across domestic and cross-border payment flows.
• Work closely with Growth Marketing & Enablement teams to execute ecosystem campaigns, partner activations, and merchant visibility initiatives.
• Monitor ecosystem performance metrics to identify growth opportunities and underperforming segments.
• 4. Growth Marketing & Campaign Leadership
• Define ecosystem campaign priorities aligned to transaction growth and activation objectives.
• Oversee partner activation programs, ecosystem campaigns, merchant visibility initiatives, and usage growth activities.
• Coordinate with internal stakeholders and external agencies to support partner campaigns, ecosystem marketing, POSM/decal initiatives, merchant activation programs, and market awareness efforts.
• Ensure all activation initiatives are commercially aligned and measurable against ecosystem growth KPIs.
• 5. Cross‑Functional Leadership & Ecosystem Alignment
• Act as the central growth leader coordinating priorities across Product Strategy & Solutions, Merchant Acquiring, Growth Marketing & Enablement, Ecosystem Enablement, Operations & Support, and Technology & Network Operations.
• Ensure strong alignment between commercial priorities, ecosystem participation, product capabilities, growth initiatives, and activation objectives.
• Drive execution alignment across internal and external stakeholder groups to support scalable ecosystem growth.
• What We’re Looking for
• 12+ years of experience in payments, fintech, banking, digital wallets, or financial services.
• Strong experience leading ecosystem growth, payment partnerships, transaction activation, merchant ecosystem expansion, and cross‑border payment initiatives.
• Strong understanding of QR payment ecosystems, acquiring and issuer models, digital wallets, payment networks, merchant acceptance ecosystems, and transaction growth drivers.
• Proven ability to drive measurable transaction growth, ecosystem participation, merchant activation, and partner adoption outcomes.
• Strong commercial acumen with strategic growth leadership capabilities.
• Experience managing cross‑functional ecosystem initiatives across commercial, marketing, product, operations, and regional partner stakeholders.
• Strong stakeholder management and regional collaboration capabilities.
• Data‑driven with strong analytical, reporting, and performance management skills.
• Experience engaging with banks, acquirers, payment networks, national payment schemes, digital wallets, and regional ecosystem partners.
• Experience in regional or cross‑border payment ecosystems will be highly advantageous.
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