National Account Manager - Discounters
National Account Manager - Discounters

National Account Manager - Discounters

London Full-Time 42000 - 84000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the growth strategy for discount retailers and manage P&L goals.
  • Company: Join LIPTON, a global leader in tea with iconic brands like Lipton and PG Tips.
  • Benefits: Enjoy hybrid work, professional development, and free tea on the job!
  • Why this job: Make an impact in a fast-paced environment while collaborating with passionate teams.
  • Qualifications: 2+ years in discounter account management; strong negotiation and analytical skills required.
  • Other info: We value diversity and welcome applicants from all backgrounds.

The predicted salary is between 42000 - 84000 ÂŁ per year.

Join to apply for the National Account Manager – Discounters role at LIPTON Teas and Infusions

Join to apply for the National Account Manager – Discounters role at LIPTON Teas and Infusions

Job Title: National Account Manager – Discounters
Location: London (near London Bridge/Waterloo) – Hybrid (2–3 days onsite per week)

About Us:

LIPTON Teas & Infusions is the world’s leading tea business, home to globally recognised brands including Lipton, PG Tips, Pukka, Tazo, Lyons, and T2. United by our purpose—growing a world of wellbeing and creating value for people and the planet—we’re a dynamic team of bold thinkers driven by values of courage and humanity. If you’re passionate about innovation, energized by purpose, and enjoy a good cup of tea (on the house!), you’ll feel right at home here.

Role Overview:

We’re creating a new National Account Manager – Discounters role to unlock the significant untapped potential in the UK discount channel. You will be our go-to expert on discount retail—both hard and soft discounters—with full accountability for crafting and executing the commercial strategy to drive rapid, profitable growth.

You’ll thrive in a fast-paced, results-oriented environment and work cross-functionally to deliver on both our P&L and market share ambitions. This role provides a unique opportunity for professional development, with exposure to high-calibre colleagues, cutting-edge learning tools (e.g., Percipio AI), and global career progression in the world’s biggest tea business.

Key Responsibilities:

  • Own and deliver the discount channel’s P&L and market share goals.
  • Lead the development and execution of the growth strategy for discounters, ensuring alignment across teams.
  • Build strong, influential relationships with key buyers to implement our category plans.
  • Negotiate commercial agreements and ensure compliance with terms.
  • Analyse Nielsen and financial data to inform plans and optimize performance.
  • Accurately forecast sales volumes and meet the requirements of our S&OP process.
  • Collaborate cross-functionally within the UK&I team to align with broader business objectives.
  • Be an active member of a high-performing, passionate grocery and discount team.

Key Stakeholders:

  • Daily interaction with Grocery NAMs, Marketing, Finance, Supply Chain, and Leadership teams.
  • Reports directly to the Head of Grocery & Discounters.

What We’re Looking For:

  • A results-driven, tenacious professional with a proven track record in managing both hard and soft discounter accounts.
  • Strong commercial acumen with exceptional negotiation, selling, and presentation skills (e.g. GAP trained).
  • Analytical thinker with excellent numerical accuracy and attention to detail.
  • Agile, action-oriented and thrives under pressure.
  • Highly collaborative team player who brings energy, focus, and resilience to their role.
  • Comfortable navigating ambiguity and able to adapt quickly to change.
  • Customer-focused with a deep understanding of the discounter landscape.
  • FMCG experience preferred.
  • Minimum 2 years of relevant discounter experience required.

Join Us:
If you\’re eager to make an impact in a high-growth channel and be part of an energised, purpose-led organisation, we’d love to hear from you.

What You Can Expect From Us:

We understand that job searching can be challenging, so we aim to keep our recruitment process as clear and efficient as possible. Typically, the process involves 2–3 stages depending on the level of the role, and we strive to review all applications within two weeks.

We are proud to be an equal opportunity employer and are committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds—regardless of gender, ethnicity, sexual orientation, disability, religion, age, or nationality.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Industries

    Food and Beverage Services

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National Account Manager - Discounters employer: LIPTON Teas and Infusions

At LIPTON Teas & Infusions, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions innovation and collaboration. Located in the heart of London, our hybrid working model allows for flexibility while fostering professional growth through exposure to industry leaders and cutting-edge learning tools. Join us to be part of a purpose-driven team that values diversity and is committed to making a positive impact on both people and the planet.
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Contact Detail:

LIPTON Teas and Infusions Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land National Account Manager - Discounters

✨Tip Number 1

Familiarise yourself with the discount retail landscape in the UK. Understanding the key players, trends, and challenges in this sector will help you demonstrate your expertise during interviews and discussions.

✨Tip Number 2

Network with professionals already working in the FMCG sector, particularly those with experience in discount channels. Attend industry events or join relevant online forums to build connections that could provide valuable insights and referrals.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully managed accounts in the past. Highlight your negotiation skills and any strategies you've implemented that led to growth in market share or profitability.

✨Tip Number 4

Stay updated on the latest market data and consumer trends related to tea and beverages. Being able to reference current statistics or case studies during your conversations will showcase your analytical skills and commitment to the role.

We think you need these skills to ace National Account Manager - Discounters

Commercial Acumen
Negotiation Skills
Sales Strategy Development
Analytical Thinking
Numerical Accuracy
Attention to Detail
Relationship Building
Presentation Skills
Cross-Functional Collaboration
Forecasting Sales Volumes
Understanding of FMCG Sector
Adaptability
Customer Focus
Resilience
Action-Oriented Mindset

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in managing discounter accounts. Use specific examples that demonstrate your commercial acumen, negotiation skills, and ability to drive growth in a fast-paced environment.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the tea industry and how your background aligns with LIPTON's values. Mention your understanding of the discount retail landscape and how you can contribute to their growth strategy.

Showcase Analytical Skills: Since the role requires analysing Nielsen and financial data, include any relevant experience or projects where you've successfully used data to inform decisions. Highlight your numerical accuracy and attention to detail.

Prepare for Potential Questions: Think about how you would answer questions related to your experience with hard and soft discounters. Be ready to discuss specific strategies you've implemented in previous roles and how they led to measurable results.

How to prepare for a job interview at LIPTON Teas and Infusions

✨Know Your Numbers

As a National Account Manager, you'll need to demonstrate strong analytical skills. Be prepared to discuss your experience with P&L management and how you've used data to drive decisions in previous roles. Familiarise yourself with Nielsen data and be ready to provide examples of how you've optimised performance based on analytics.

✨Showcase Your Negotiation Skills

Negotiation is key in this role, so come equipped with examples of successful negotiations you've led. Highlight your approach to building relationships with buyers and how you ensure compliance with commercial agreements. This will show that you understand the importance of collaboration and influence in achieving business goals.

✨Demonstrate Your Industry Knowledge

Make sure you have a solid understanding of the discounter landscape, including both hard and soft discounters. Research LIPTON's position within this market and be ready to discuss trends and challenges. This will show your passion for the industry and your readiness to contribute to their growth strategy.

✨Emphasise Your Team Player Attitude

This role requires collaboration across various teams, so be prepared to discuss how you've worked effectively in cross-functional environments. Share examples of how you've contributed to team success and how you handle pressure while maintaining a positive attitude. This will highlight your fit within their dynamic team culture.

National Account Manager - Discounters
LIPTON Teas and Infusions
Location: London
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