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- Tasks: Lead innovative marketing campaigns for major B2B conferences and manage a dynamic team.
- Company: Join an award-winning events business that's rapidly growing and making waves in the industry.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and excellent perks.
- Why this job: Be part of a creative team that shapes impactful events and enhances your marketing skills.
- Qualifications: 5+ years in B2B events, team leadership experience, and strong digital marketing knowledge required.
- Other info: Location: London; perfect for those passionate about events and telecommunications.
The predicted salary is between 35000 - 45000 £ per year.
Award winning events business seeks highly talented Senior Event Marketing Manager to join their rapidly growing events team.
This role will work across a portfolio of flagship, market leading b2b conferences ranging in size from 300 to 40000 people and typically takes the form of a b2b conference. The role will also involve team management of a number of marketing executives.
The successful Senior Events Marketing Manager will help to plan, organise and execute innovative marketing campaigns primarily across a portfolio of award winning conferences.
Supported by the Head of Marketing, the successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. Additionally, you will manage your team ensuring they are delivering successful campaigns.
The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.
Key Responsibilities: Senior Events Marketing Manager
- Planning and delivering cross-channel digital marketing campaigns with support from the Head of Marketing in line with the event or project objectives.
- Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
- Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.
- Maintaining and updating conference websites.
- Management of a team.
- Using digital channels and technologies to enhance the online presence of the business.
- Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan.
- Continuous analysis and evaluation of marketing campaigns to improve performance.
Key Knowledge & Skills Required:
- 5 years + in b2b conferences.
- Some team leadership experience/management.
- Solid understanding of the events and digital media landscape.
- An interest in telecommunications would be great.
- Proven ability to learn new tools and software quickly and independently.
- Strong experience in areas including insight development and audience segmentation.
- Literate and numerate with exemplary verbal and written English.
- Proficient in Microsoft Office programmes.
- Experience using a CRM system such as Pardot or Salesforce.
- Experience using a website CMS.
- Excellent knowledge of best practice across email, social media, paid media, landing pages & websites.
- In depth knowledge of marketing performance metrics.
- Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations.
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Senior Marketing Manager – Events employer: LIPTON MEDIA
Contact Detail:
LIPTON MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager – Events
✨Tip Number 1
Make sure to showcase your experience in managing B2B events and leading teams. Highlight specific campaigns you've executed that resulted in measurable success, as this will resonate with our focus on delivering exceptional marketing campaigns.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing and event management. Being able to discuss innovative strategies during the interview will demonstrate your proactive approach and understanding of the industry.
✨Tip Number 3
Prepare examples of how you've used data analysis to improve marketing performance in past roles. We value candidates who can strategically interpret data trends and provide actionable insights.
✨Tip Number 4
Network with professionals in the events and telecommunications sectors. Building connections can provide you with valuable insights and potentially lead to referrals, increasing your chances of landing the job with us.
We think you need these skills to ace Senior Marketing Manager – Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B conferences and team management. Use specific examples that demonstrate your ability to plan and execute marketing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for event marketing and your understanding of the telecommunications industry. Mention how your skills align with the key responsibilities outlined in the job description.
Showcase Your Digital Skills: Emphasize your proficiency in digital marketing tools and CRM systems like Pardot or Salesforce. Provide examples of successful campaigns you've managed, focusing on metrics and outcomes.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as strong written communication is crucial for this role.
How to prepare for a job interview at LIPTON MEDIA
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've managed in the past. Highlight your role in planning, executing, and analyzing these campaigns, especially those related to B2B conferences.
✨Demonstrate Team Leadership Skills
Since this role involves managing a team, share examples of how you've successfully led and motivated a team in previous positions. Discuss your approach to team management and how you ensure successful campaign delivery.
✨Familiarize Yourself with Digital Tools
Make sure you know the digital tools and software mentioned in the job description, such as CRM systems like Pardot or Salesforce. Be ready to explain how you've used these tools to enhance marketing efforts.
✨Prepare for Data-Driven Discussions
The role requires strong analytical skills. Prepare to discuss how you've interpreted data trends in past campaigns and how you've used that information to make strategic decisions.
