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- Tasks: Create and execute innovative marketing plans to drive event attendance and lead generation.
- Company: Join a leading media events business with a fast-growing team.
- Benefits: Competitive salary, bonus potential, and hybrid working in London.
- Other info: Dynamic environment with opportunities for career growth in the media industry.
- Why this job: Make a real impact in the events industry while developing your marketing skills.
- Qualifications: Degree-level education and 3+ years of event marketing experience preferred.
The predicted salary is between 45000 - 55000 £ per year.
Reports to: Marketing Director
£45,000 - £55,000 Base + Bonus
Hybrid - London
The Company
Leading media events business seeks a highly accomplished Events Marketing Manager to join their fast-growing events team. As Senior Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics. Focused on demand generation and driving leads along the sales funnel, you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.
Key Responsibilities:
- Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor registrations and to drive attendance to the show
- Establish close working relationships with their exhibitor clients to create extended campaigns and outreach
- Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance
- Utilising a full range of online marketing tactics, including social media, SEO and PPC
- Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape
- Preparing all promotional copy and collateral for internal and client use
- Establishing effective working relationships with speakers to gain their buy-in to promote the expo through podcasts, webinars and webcasts
- Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget
Profile of Experience:
- Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications
- 3+ years event marketing experience preferred, ideally gained within exhibitions
- Commercial mindset – Experience in driving leads and footfall with a focus on conversion and ROI
- Experience with digital marketing (SEO & SEM, social media etc.)
- Excellent written & oral communication skills
- Is a creative problem-solver, detail focused and analytically inclined
- Ability to work independently under tight deadlines
- Self-driven, results-oriented, with a positive outlook
Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs. Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
Senior Marketing Manager employer: LIPTON MEDIA
Contact Detail:
LIPTON MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential colleagues. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with hiring managers or recruiters, make sure to highlight your achievements and how they relate to the role. Use specific examples from your past experiences to demonstrate your expertise in event marketing and lead generation.
✨Tailor Your Approach
Every company is different, so do your homework! Understand their brand, values, and recent projects. This way, you can tailor your conversations and show them exactly how you can contribute to their goals as a Senior Marketing Manager.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in event marketing and any successful campaigns you've executed. We want to see how you can drive leads and attendance!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past achievements in marketing, especially those that align with our goals at StudySmarter. Show us your passion!
Showcase Your Creativity: As a Senior Marketing Manager, creativity is key! Include examples of innovative marketing strategies you've implemented. We love seeing fresh ideas that can help us stand out in the industry.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at LIPTON MEDIA
✨Know Your Marketing Strategies
Make sure you brush up on the latest marketing strategies, especially those related to events. Be ready to discuss how you've successfully executed similar campaigns in the past and how you can apply that experience to drive attendance and engagement for the company’s events.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, prepare examples of how you've built strong relationships with clients and colleagues. Highlight any successful partnerships you've forged and how they contributed to achieving marketing goals.
✨Demonstrate Your Digital Savvy
With a focus on online marketing tactics, be prepared to talk about your experience with SEO, PPC, and social media. Share specific campaigns you've managed, the results achieved, and how you used data to inform your decisions.
✨Prepare Engaging Copy Samples
As you'll be responsible for promotional copy, bring along samples of your previous work. This could include email campaigns, social media posts, or event brochures. Be ready to discuss your writing process and how you tailor content to different audiences.