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- Tasks: Lead marketing campaigns for exciting global events and drive visitor registrations.
- Company: Dynamic media events business with a focus on innovation and creativity.
- Benefits: Competitive salary, bonus, excellent benefits, and hybrid working options.
- Why this job: Join a vibrant team and make an impact in the world of large-scale events.
- Qualifications: 3 years of B2B event marketing experience and strong digital skills.
- Other info: Opportunity for career growth in a progressive media recruitment agency.
The predicted salary is between 39000 - 52000 £ per year.
Overview
Marketing Manager – Events
£45,000 – £60,000 + Bonus + Excellent Benefits
Hybrid Working
London
Leading media events business seeks highly talented Events Marketing Manager to lead across their flagship expo portfolio of cutting-edge events. Their leading events portfolio includes a number of large-scale expos held globally, ranging in size from a few thousand upwards.
The Role
This role is to manage and implement the smooth and timely execution of marketing campaigns that create awareness of their events, generate visitor registrations, and generate leads for the sales team.
Activities include building databases, setting up email campaigns, scheduling social media posts, negotiating partnerships, building websites, creating campaign performance reports and more.
- Campaign planning, execution, and analysis
- Setting up email campaigns, planning social posts, reviewing performance to optimise campaigns
- Negotiating partnerships and relationship building with associations and media
- Budget management and cost-effective campaign planning to hit targets
- Data research and building, utilising their database and AI platforms to reach their target markets
- Project management, sometimes including effective task management of a Marketing Executive
- Working closely with their Performance Marketing Manager to deliver visitor registrations through digital advertising campaigns
- Becoming fully immersed in their CRM, AI and marketing automation systems, plus becoming an expert on Facebook, Google, and LinkedIn advertising
Profile Required
- 3 years of B2B exhibition or event marketing experience
- A strong grasp of email marketing, digital advertising, and CRM platforms
- Proven success in driving attendance to large-scale events (5,000+ attendees)
- Ideally educated to degree level
- Understanding of cost control and cost management
- Creative: looking for solutions, writing great copy, and briefing designers, team members and suppliers
- Analytical; be obsessive about data, understand segmentation, and be able to analyse campaign performance to make data-informed decisions quickly
- Copy writing that sells, understands the role of different media and channels, and can bring their own expertise
Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.
Our clients range from small startup companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge
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Marketing Manager - Events employer: LIPTON MEDIA
Contact Detail:
LIPTON MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Events
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow marketers. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, including email marketing and social media successes. This will give employers a taste of what you can bring to their events.
✨Tip Number 3
Don’t be shy about following up! After an interview or networking event, drop a quick thank-you email to express your appreciation and reiterate your interest. It keeps you on their radar!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people in the industry.
We think you need these skills to ace Marketing Manager - Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager - Events role. Highlight your B2B exhibition or event marketing experience and any successful campaigns you've led. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for events marketing and explain why you're the perfect fit for our team. Don't forget to mention specific examples of your achievements in driving attendance to large-scale events.
Show Off Your Analytical Skills: We love data-driven decision-making! In your application, emphasise your analytical skills and how you've used data to optimise campaigns in the past. This will show us that you can bring valuable insights to our marketing strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at LIPTON MEDIA
✨Know Your Events Inside Out
Before the interview, dive deep into the company's flagship events. Understand their target audience, key features, and what makes them stand out. This knowledge will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their success.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've managed, especially those that drove attendance to large-scale events. Be ready to discuss the strategies you used, the results achieved, and how you analysed performance to optimise future campaigns. Numbers speak volumes!
✨Demonstrate Your Data Savvy
Since the role requires a strong analytical mindset, be prepared to discuss how you've used data in your previous roles. Talk about your experience with CRM systems, email marketing metrics, and how you've leveraged data to make informed decisions. This will show that you're not just creative but also strategic.
✨Be Ready to Negotiate
Negotiating partnerships is a key part of the job, so think of examples where you've successfully built relationships or negotiated deals. Highlight your communication skills and how you approach building long-term partnerships. This will demonstrate your ability to add value beyond just marketing.
