Marketing Executive – Events

Marketing Executive – Events

Hybrid Working

Location: London

Award winning media events business seeks highly talented Marketing Executive to join their rapidly growing events marketing team. The Marketing Executive will help to plan, organise and execute innovative marketing campaigns primarily across a mix of integrated solutions ranging from podcasts, reports, analytical pieces and articles.

The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget.

The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.

The role:

You will create and deliver effective marketing campaigns for a full complement of events supported by the Marketing Assistant team.

Responsibilities:

1. Managing data research process with key stakeholders to target the right audience
2. Detailed campaign analysis to identify key levers
3. Effective email marketing, copywriting, data segmentation and use
4. Leveraging affiliate marketing through speakers, sponsors, media partners and associations
5. Implementing a social media strategy and management
6. Autonomy over marketing budget allocation at event level, with manager’s support

Requirements:

A successful candidate will be able to demonstrate:

1. 1+ years’ marketing experience in conferences or exhibitions ideally
2. Experience working autonomously on events, involved in marketing strategy and campaign execution across the marketing mix (email, social, digital, media partners etc).
3. Ability to fulfil marketing plans autonomously, with guidance from your manager
4. Effective time management and prioritisation of short and long-term projects
5. Strong written communication skills
6. Able to apply copywriting principles to external marketing communications
7. Able to conduct basic data analysis to inform the direction of the marketing campaign

Company Address: 13 Carmen Court, 35 Toye Avenue, London, N20 0FN

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