Marketing Director

Marketing Director

Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead a dynamic marketing team to drive engagement and elevate flagship events globally.
  • Company: Join a leading membership association focused on innovation and meaningful change.
  • Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
  • Why this job: Make a real impact in the marketing world while shaping global events and community engagement.
  • Qualifications: 5+ years in event marketing with strong leadership and project management skills.
  • Other info: Collaborative environment with a focus on creativity and strategic thinking.

The predicted salary is between 43200 - 72000 £ per year.

Leading membership association seeks a highly talented and accomplished Marketing Director to lead the organisation's entire marketing function, positioning their flagship events as global leaders, enhancing member engagement and growing their community.

Our client delivers a world-leading series of events, alongside an active research and policy agenda aimed at driving meaningful change and innovation. Their portfolio includes a powerful digital media presence and activities such as their flagship event, Awards, Webinars; CEO roundtables; Podcasts; and Training Sessions.

Key Responsibilities:

  • Strategic Leadership: Direct and mentor a team of four marketing professionals and freelance support. Oversee and manage their database and CRM. Develop strategies to re-engage data across the business. Create reports to track and improve the top-of-funnel to sales conversions, strategy. Develop and execute a comprehensive marketing strategy aligned with organisational goals, including events, membership, and editorial. Oversee marketing budgets. Define KPIs and track campaign performance.
  • Event Marketing: Support and work with the Head of Event Marketing to position their flagship event as a premier global event, achieving ambitious sponsorship, attendance, and revenue targets. Drive delegate acquisition through PPC, email automation, and targeted campaigns. Develop impactful sponsorship materials and nurture long-term partnerships.
  • Website & Tech-stack: Support and work with the Senior Leadership Team to develop the website as a product. Manage website enhancements to improve UX, performance and content visibility. Oversee and manage customer journeys. Manage HubSpot and its development to support their organisational goals and deliver upon the Marketing targets & strategy.

Skills & Experience:

  • 5+ years experience in managing large-scale event marketing, ideally for tradeshows, summits, or conferences.
  • Proven track record of P&L ownership and delivering measurable ROI.
  • Experience with CRM platforms such as HubSpot, including workflow automation.
  • Key skills in project management, including leadership, planning, and execution.
  • Expertise in KPI and target setting to align teams and achieve progress on complex projects.
  • Outstanding communication and interpersonal skills.
  • Self-motivated, organised, and capable of independent problem-solving with a solution-oriented approach.
  • Proven experience in stakeholder management and building strong client/supplier relationships.
  • Knowledge of digital marketing tools, including PPC and SEO.

Marketing Director employer: LIPTON MEDIA

As a leading membership association, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. Our hybrid working model offers flexibility, while our commitment to professional development ensures that you will have ample opportunities for growth and advancement. Join us in driving meaningful change through innovative marketing strategies and impactful events that engage our global community.
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Contact Detail:

LIPTON MEDIA Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Director

✨Tip Number 1

Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow marketers. Don’t be shy—introduce yourself and share your passion for marketing!

✨Tip Number 2

Showcase your skills online! Create a personal website or a LinkedIn profile that highlights your achievements in event marketing and CRM management. Use it as a portfolio to demonstrate your expertise and attract attention.

✨Tip Number 3

Prepare for interviews by researching the company’s events and marketing strategies. Bring fresh ideas to the table on how you can enhance their flagship events and member engagement—show them you’re the perfect fit!

✨Tip Number 4

Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Plus, it’s a great way to stay updated on new roles that match your skills.

We think you need these skills to ace Marketing Director

Strategic Leadership
Team Management
Database Management
CRM Proficiency
Marketing Strategy Development
Event Marketing
PPC Campaigns
Email Automation
Sponsorship Development
Website Management
User Experience (UX) Improvement
HubSpot Management
Project Management
KPI Setting
Stakeholder Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your experience in managing large-scale event marketing and any relevant achievements that align with the job description. We want to see how you can bring value to our team!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your strategic leadership and successful campaigns. Remember, we love a good story!

Showcase Your Skills: Don’t forget to highlight your skills in project management and CRM platforms like HubSpot. We’re looking for someone who can lead and innovate, so make sure we see that in your application. Be bold and confident!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!

How to prepare for a job interview at LIPTON MEDIA

✨Know Your Stuff

Before the interview, dive deep into the company’s mission and values. Understand their flagship events and how they position themselves in the market. This will help you tailor your responses and show that you're genuinely interested in their work.

✨Showcase Your Leadership Skills

As a Marketing Director, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on mentorship and strategic direction. Highlight specific campaigns where your leadership made a difference.

✨Be Data-Driven

Since the role involves managing databases and CRM systems, come prepared with examples of how you've used data to drive marketing strategies. Discuss your experience with HubSpot or similar platforms and how you've tracked KPIs to improve campaign performance.

✨Engage with Their Community

Research their current community engagement strategies and think of innovative ideas you could bring to the table. Be ready to discuss how you would enhance member engagement and grow their community through impactful marketing initiatives.

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